The Ultimate Guide to Marketing Trends in 2018

Marketing is moving at the speed of light ... uh, at least when you think about a new campaign or strategy, and suddenly, a new statistic or a new version of the technology changes On an annual basis quarterly and even monthly, new trends and techniques are emerging and transforming the way we attract, connect and market our audiences. enough. To succeed in this world of fast marketing, you have to stay of the match. That's why we've created this guide - influenced by some of our HubSpot experts - so you can bookmark and return to the most important marketing trends of 2018, again and again. Why follow marketing trends? [19659005] If a specific marketing strategy or approach has always worked for your business, why change it? It just involves more time and energy, right? Yes, but it is worth it. Marketing trends are changing for a good reason. Google employees do not just say, "We're bored. Let's alter the algorithm of the search results page for fun . " No. Changes in the marketing world are happening because consumers are changing the way they shop, search and spend their time and money ... In advance (and in advance) on trends, your business saves money. time and money and make sure you are marketing to the right people who are in your target audience ... and ready to buy. So staying true to your "reliable" marketing strategy can be less costly in the short term, but listening to and responding to marketing trends will save you money and keep your business relevant in the long run. More, Digital Marketing Changes Virtually ] every day .It is the internet, of course.And if you do not do Internet marketing, you are already far behind you, my friend. Marketing Trends 2018 [19659012] Marketing refers to u n wide range of activities that promote and defend a brand. term "marketing trends" is quite vague. That's why we've organized this section based on the type of marketing, as you will see below. Many things are changing in the marketing world, but we have chosen one or two for each section of your business to succeed. General Trends in Marketing Customers as Traders The marketing funnel is no longer, my friends. Today, the flywheel and focus on service has replaced the one-way direction of the funnel. An afterthought. Becoming a paying customer, companies considered them…

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16 of the best job interview questions to ask candidates (and what to look for in their answers)

How lucky are you and why? How often is an elephant heavier than a mouse? How many square feet of pizzas are consumed in the United States each year? Hiring managers have heard of using these "curved" questions to identify the best candidates. Fortunately, for smart and skilled candidates around the world, studies have shown that the puzzle interview questions made famous by Silicon Valley and Wall Street are as stupid as they seem. (In fact, Google started eliminating the headaches of his interviews several years ago.) But when you interview people to join your team, you have to be creative. After all, there are so many questions like "What is your biggest weakness?" and "Are you a team player?" reveal who are really your candidates. To give you some ideas for next time. When meeting a candidate, here are some of the best interview questions to ask and the right answers to each question. Good Interview Questions Tell me about once where you set yourself some tough goals. Tell me about the relationship you had with the people you worked with. Which project do you consider to be your greatest professional achievement to date? What did you do professionally and that is not an experience you would like to repeat? Is it better to be perfect and late, or well and on schedule? me it's complicated but you know? What is your definition of hard work? I If I had to interview everyone you worked with, what percentage would not be a fan of you? Tell me about one time you have messed up. Why? What would you be happy to do every day for the rest of your career? What would you do if you had $ 40,000 to start your own business? Had to do last year? Why was it so big? What surprised you about this interview process so far? Do you have questions for me? 1. "Tell me about once where you set tough goals." If you're looking for a goal-oriented and results-oriented candidate - like most recruiters - this question will help you determine we'll be able to handle the bold goals that you propose them. Ask additional questions such as: "What did you do to achieve them?" Ask the candidate to explain the process and purpose of the goals they have set for themselves. A good answer to this question: A good answer…

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23 Hidden Instagram Hacks and Features That Everyone Should Know

Instagram has become the favorite social network of many - and not just for teens and millennia. In fact, according to the Pew Research Center, 35% of online adults use Instagram - up 3% from 2016. Compare this, for example, to 24% on Twitter. But for those who have never used the platform before, or for those who just want to take their use to the next level, Instagram has some tips, settings, hacks, search options, and less-known comment features. you should know. That's why we decided to find them and list them in the same place. Whether you're a recruiter looking to introduce your company's culture, an e-commerce specialist, or someone who's just looking to use Instagram And for a quick overview of these hacks, check out this summary by Megan Conley HubSpot content marketing strategist. Note: Before you begin, make sure you are using the latest version of Instagram. At the time of publication, the latest version is version 35.0 on iOS and varies by device. 23 Hacks and hidden features on Instagram 1. Get notifications when your favorite people post You never want to miss an Instagram post from your favorite influencers? You can choose to receive a notification whenever a specific user publishes a new photo. All you have to do is enable notifications for each user individually. To enable these notifications, go to a user's profile, click the three dots in the upper-right corner of the message, and choose "Enable Publication Notifications". "from the menu that appears. Want to disable post notifications? Just follow the same steps.It is important to note that you need to enable notifications from the Instagram app in your phone's settings - here's how To allow notifications on iPhone / iPad: Go to "Settings", then "Notifications." Choose "Instagram," then turn on the "Allow notifications" setting. To allow notifications on Android: Go to "Settings", then choose "Apps", then "Instagram." Select option to view notifications. 2. Add special fonts to your bio Here is an Instagram hack that can really bring out your profile.You can already add emojis to the biography under your profile picture, but your keyboard limits your creativity there. By using a few basic third-party websites, you can copy more special fonts that are not often found in the Instagram community. Here's how. To add a special font to your bio via mobile: Add a new font to your Instagram…

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10 Communication Barriers to Deal Negative Customers on Social Media

According to studies, 90% of businesses expect to use social media for customer service by 2020. About 67% of customers now uses social networks like Facebook and Twitter to quickly solve their customer service issues. Social media can be a great way to communicate with your customers and fans. So, what can you do if a customer posts negative comments about your business? Although it's never possible to prevent discontented customers from being heard on social media, it is possible to deal with negative consumers and maintain a positive brand image. Here are 10 communication tips that you can use to treat negative customers on social networks. 1. Monitor social media conversations about your brand Customers can talk about your brand anywhere on the web and with social media, even an unknown individual can contact a lot of other people with their message. That's why you need to monitor social media conversations about your brand. In fact, there are various tools such as Mention and Talkwalker Alerts that allow you to monitor the web and notify you whenever someone mentions your brand in real time. 19659003] According to a study by Jay Baer and his associates, 42% of customers expect a response on social networks in one hour. So use a mentions monitoring tool that will warn you whenever someone mentions your brand online and make sure you respond quickly to any negative customer. A quick response will allow your client and anyone listening to the conversation to know that you are worrying and d & # 39; prevent the broadcast of a negative publicity. 2. Establish a real and emotional connection with your client Do you want to know one of the best ways to spread a negative customer? Show empathy with them. Put yourself in their shoes and try to understand their disappointment. Then offer them a solution to the situation. Sometimes, when a customer is angry at your product or service, he automatically considers anyone in the company to be the enemy. To overcome this initial customer perception, you can use a classic trading tactic known as "good bargaining tactics between cops and bad cops". In the right cop / cop configuration, one person plays the "good cop" the other person and another person plays the "bad cop" who is more interested in pursuing his own agenda. This configuration allows the person to see you (the good…

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