best examples of mobile website design

More than ever, companies are focusing on creating great experiences on mobile websites. After all, Google has long favored mobile-friendly websites, where it updated its ranking algorithm in April 2015, and then began indexing mobile devices. sites in March 2018. And this is crucial because there are more Google search queries on smartphones than on desktops and tablets for over a year. In the future, Google will only continue to raise the bar for what it considers to be compatible with mobile devices (including page loading time) and that it reflects in the bets update of its algorithm. So, if you do not focus on improving your mobile experience, you'd better prioritize it now, otherwise your search ranking might suffer. In addition, javaheritage research revealed that half of US consumers are more connected to their phone than to their computer or tablet. To help you find ideas for mobile website design, here is a list of 19 companies that have really nailed their mobile Web experience. Best Mobile Websites Shutterfly Google Maps Typeform Etsy Adrian Zumbrunnen Elf on the Plate BuzzFeed Huffington Post Express National Insurance Squaredot Zappos ABC Lean Labs SAP KISSmetrics kigmetrics idig Marketing IndiaMART ¬†Shutterfly is an online service that allows users to create photo albums, personalized cards, stationery, and more. As more and more people take photos and then access them using their smart phones, Shutterfly has recognized the need to create an exceptional mobile experience for its customers - and they've got it. book.Shutterfly fulfills two key objectives on its mobile website: It is easy for users to find information about their offers. When you get to their mobile site, you'll see the latest Shutterfly promotion in the foreground, as well as a big finger-sized login button for members who come back - which does not interfere with the user experience. Scroll down, and users will see large buttons that allow users to quickly select the type of product that interests them. Once users have clicked on one of these options, they are greeted with great photos illustrating Shutterfly's capabilities for easy navigation. 2. Google Maps Everyone has their favorite map or guide app. Mine is Google Maps, which I use for walking, driving, cycling or public transport. The peculiarity of their mobile website is that it is virtually impossible to distinguish them from their downloadable mobile application. The screenshots below are for their mobile…

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what is influencer marketing

  Influencer Marketing Part I: Introduction to Influencer Marketing Part II: Initiation to Influence Marketing Part III: The Keys to Every Great Marketing Campaign of Influence Part Four: Cost of Influence, Budgeting and Return on Investment Part I: Introduction to Influencer Marketing Marketing of Influence is not new Long before the sector was invented, consumers turned to the experts for advice or inspiration. Think of William Shatner for Priceline or Catherine Zeta-Jones for T-Mobile or Mark Wahlberg for Calvin Klein. All of these campaigns are full-fledged marketing campaigns and have generated sales of several millions of dollars. Hailley : Today, influential marketing takes many forms, especially at a time of birth of social media stars. The term "influencer" encompasses a broad range of socially savvy experts. Personalities from beauty, business and technology, among others, can help businesses achieve challenging demographic data. Brian : One thing you need to know about influencer marketing is that it is here to stay. If the company takes the wait, we suggest you reconsider your decision. Consumers rely more on third party recommendations than on the brand itself In fact, studies show that 70% of Generation Y consumers are influenced by the recommendations of their peers when they decide to buy a mark. [19659005Hailley: When you associate with an influencer, he not only brings his audience, but also his network. Because of the loyalty of his audience, he has the ability to drive traffic to your site, increase your visibility on social networks and sell your product via his recommendation or story about his experience. Brian : It is important to note here that we are not necessarily talking about getting your brand accepted by expensive celebrities, such as Kardashian. Sometimes the best influencers are already in your community. They are few, but very committed and extremely loyal. Hailley : An effective marketing strategy for influencers will often include macro-influencers, micro-influencers, brand ambassadors, brand advocates and even your employees (yes, they are also influencers !). The right influence marketing strategy will allow brands to understand and optimize the performance of the right influencer group, at the right time, in order to achieve their goals. [episode transcript] Part II: Getting Started with Influencer Marketing The first thing to know about influencer marketing is that it's not about you, but about the consumer. . And more importantly, create a trusting relationship with the consumer so that he…

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content promotion to get more traffic

  In its 2018 study, the Content Marketing Institute found that 37% of brands planned to increase their content marketing spend. As small businesses continue to invest heavily in content marketing, content creation has grown exponentially. The average length of a blog article to display "strong" results now exceeds 1000 words . However, most content is always in the deepest recesses of the Internet and go unnoticed. According to Ahrefs, 91% of the content does not get organic Google traffic. You do not have to be discouraged, though. You need to create an impeccable content delivery strategy that ensures visibility. For each article you publish. Aaron Orendorff, Forbes's top 10 B2B marketer, spends 25% of his time promoting his content. For the success of your content marketing campaigns, you need to take content distribution seriously for 2018. Today, let's look at how to create a distribution strategy from scratch. The Digital Trifecta: Three main types of content distribution channels There are three main types of channels for obtaining visibility after creating your content: Multimedia Support - The platforms you own give the initial exposure to your content. Gained Media - Once you broadcast your content on clean channels, people use it on social media and on other platforms. This results in a more organic exposure of your content. Paid Media - In today's social media landscape, your updates are viewed by a smaller percentage of your subscribers. To get more visibility, you have to pay for advertisements. Here is a visual illustration of the trifecta. . Image Source: titangrowth.com [19659003] Now, let's look at four ways of dealing with all three types of channels. The first four channels belong to the media, the next four are acquired media and the last four are paid media. 1. E-mail Information Bulletin Once a reader has shown an interest in your brand, you can share your latest content with him via e-mail. A list is a valuable asset for content creators because you have complete control over it. Unlike social media platforms, you do not need to catch up with algorithmic changes to reach your audience. In addition to generating direct traffic to your blog post, your list can also get social media sharing and trigger a snowball effect. Start collecting e-mails from visitors to your website by giving them a valuable magnet. Confused to choose your marketing suite by e-mail? Go with…

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best video marketing tips

video marketing trends Can you quantify the impact of your video content on your digital marketing goals? The most common answer: "No". If you do not understand the performance of your video resources, you'll You will miss opportunities to do more of what works and less of what does not work. After being immersed in online video before YouTube, I do not think digital marketers have pushed this wonderful medium as hard as they could in the last few years. Out of concern for the marketing budget, public. commitment and experience, and return on investment, go forward. Let me qualify that. I'm not talking about tactics (for example, interactive, personalized and social videos are growing fast) or quality (there is a lot of amazing work). I'm talking about something more fundamental - something that can help this good video work to have the impact that every distributor and every brand want on their investment. I am talking about rethinking the very model of video marketing. As an agency owner, I analyzed hundreds of YouTube channels and thousands of videos. over the years using the old model. Old Video Marketing Model A brand wants to produce piece of video content. If he does not have internal capabilities, he hires an agency to manufacture and deliver it. This video is shown on YouTube and sometimes embedded in a webpage. Video promotion tactics include e-mailing and promoting via a social media activity. Many videos are simply downloaded without deliberate promotion. If this old model seems familiar to you, it is very likely that your investment in video is not optimal and will not be easily measurable, if at all. The failure of the old video marketing model Let's examine the main weaknesses of the old model and examine their impact on a video marketing project. and the brand itself. No Strategic Approach In the old model, there was no built-in mechanism to guide the production of the appropriate content type for a given purpose. A good video strategy provides guidance and a framework for creating and distributing powerful content. This will also make it easier to measure the impact of this video. Goals like "educating our audience" or "raising awareness" seem valid. But the lack of specificity is prejudicial because these objectives are almost impossible to measure accurately. If you can not measure accurately, you will not know if the video was successful.…

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