11 Content Preservation and Collaboration Tools to Save Time

11 Content Preservation and Collaboration Tools to Save Time

  content-curation-collaboration-tools-save-time Editor's note: You may have missed the original version of this article a few years ago. We share today the updated version of Aaron, as more efficient team work is a constant need for content marketers .

As content marketers, we have some work to do. pretty hard. Unfortunately, when we add all the curating, collecting and collaborating services needed for large-scale engagement, surpassing is a euphemism.

Yet, organization and collaboration are essential. And not just for internal research. In a landslide, social media is at the top of the list of content types that B2C (96%) and B2B (94%) marketers report using.

The problem is that marketing on social networks Without curation, we inevitably pack our feeds with a promotion after launch. And, without collaboration, we end up being echo chambers of our trends – rather than a diverse repertoire of opinion leaders.

says @AaronOrendorff.
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When Content Marketing Institute and MarketingProfs asked B2B marketers what prevented them from developing a large-scale content marketing strategy, the two biggest hurdles were a "small team" (67). %). ) and "lack of time" (44%):


The question is: how to create a system to collaborate on content that do not require more people or waste your time?

The answer lies in these 11 tools.


  • How to Manage Content Like a Pro: 8 Lessons [Examples]
  • Your Most Powerful Assets with this 3-Stage Hardening Process [19659017] 1. Quuu

    Before You Go 39, enter Quuu, let me avoid an objection: "How Evernote is not it No. 1?"

    Two reasons. First, because most of us already use Evernote for content marketing, including one that would not be revolutionary. Second, mastering Evernote can be intimidating and it's not a platform with which I can speak with expertise.

    What I can say is the desire to automate social sharing without losing human contact.

    Using @quuu_co to automate social sharing without losing human contact, says @AaronOrendorff.
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    Enter Quuu. Quuu is the first human-designed social sharing automation tool designed for humans. Here's how it works:

    The Quuu community submits unique social posts via Quuu Promote to categories that are reviewed by the Quuu editorial board to ensure quality. These messages are then automatically shared between your connected social accounts – Twitter, LinkedIn and Facebook – or you can ask Quuu to send you daily suggestions to find you quickly. Automatic sharing and suggestions are based on your selection of relevant categories.

    In addition, his collections offer even more choice for direct and native sharing:


    Click to enlarge [19659028] But what if you want to go beyond individual curation?

    2. Smarp

    Naturally, I am a big fan of Slack for direct sharing and communication channels at the enterprise scale. The fight with Slack is that without increasing plug-ins, it's hard to overlap with group collecting and direct social sharing.

    With a user interface that resembles social networks, Smarp specializes in advocating employee levels to become brand ambassadors.

    Use @BeSmarp to request #content for sharing or searching within departments. @AaronOrendorff
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    Although this external objective is valuable, you can also configure Smarp for internal collaboration around categories or departments. By creating essentially "feeds", marketers can more easily collaborate with experts within their organization to (1) solicit content for sharing or searching, (2) chatting on that content, and (3) channels officials or by the employees themselves.


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    3. Zoho Social

    As a collection and sharing center, Smarp excels. But what if you need more control over internal roles as well as external clients? It is there that Zoho Social intervenes. Zoho is a complete social sharing platform related to Buffer or CoSchedule on steroids activating agencies.

    For the purposes of this article, it is the set of collaboration tools that shines.

    A collaboration tool like @zohosocial allows you and your team to make decisions faster. @AaronOrendorff
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    On Zoho, for example, you can define roles with access and corresponding permissions. Customers can view and interact with shared dashboards, collaboration tabs, and reports, while editors or social media managers can switch between open and closed conversations.


    ] 4. Flipboard

    Where the two previous tools are excellent as closed concentrators for content preservation and collection, Flipboard operates at the other end of the spectrum. With just over 100 million active users per month in nearly 200 countries, its audience is consistently across generations – Millennium, Generation X, and Baby Boomer – and by genre.

    Designed to be the visual equivalent of Pinterest's predominance, Flipboard is a robust platform not only for public curation, but also for traffic management.

    @ Flipboard is a robust platform for public curation AND for traffic management, says @AaronOrendorff.
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    Although it lacks the social integrations and consistent control levels of Zoho, you can still use Flipboard to create private forums for internal collaboration with your team:


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    HANDPICKED RELATED CONTENT: 7 applications and tools obsessed by content marketers

    5. Curata

    Pawan Deshpande, Curata's CEO and visionary, knows the content.

    He worked for Microsoft and Google. When it talks about curation of content, we listen:

    If content management is involved in your company's overall marketing plan, your business can save time, money, and resources. Without this, the content marketers of your business will suffer from burnout. Content preservation is the only solution .

    Without content retention, your content marketers will suffer from burnout. @TweetsFromPawan
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    Curata's content curation software – a paid service – guides you through the process of finding, storing and sharing content in the target market.

    Curata's specialty is personalization. Discover and sort the content provided by a smart engine. It's this smart content technology that allows Curata to know your interests and directly deliver content that is valuable to you.


    Click to enlarge

    6. ScribbleLive Trapit

    Following in Curata's footsteps, ScribbleLive Trapit is another training engine for readers.

    However, ScribbleLive's specialty exploits the ability to store and publish content that most businesses do not know – their employees. By recruiting insiders for ideas and promoting content from within, you can improve your overall monitoring, influence, and reach.

    . @ Scribblelive is a tool that allows to know the centers of interest of users @AaronOrendorff
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    This discovery tool, which has been compared to Flipboard, learns the unique interests of each user and brings together personalized items.

    Boost your return on investment by allowing different departments to become advocates, evangelists and leaders in their online circles.


    Click to enlarge

    7. BuzzSumo

    BuzzSumo is the mother of all tools for social measurement and virality. At the time I was targeting mainstream publishers for comment postings, it was literally my first stop in the search process.

    Why? Because BuzzSumo allows you to search for URLs or keywords using a multitude of filters – such as date, location, content type, and number of words – and then share that content directly on any conceivable platform: 19659073] buzzsumo-dashboard ” width=”600″ height=”327″ />

    Click to enlarge

    Of course, you probably already know it. What you might not know – and the reason why BuzzSumo is one of my reference tools for collection and retention – you can create a "Projects" team by recording specific results or by uploading a list Bulk URL:

      buzzsumo-projects- dashboard

    Click to enlarge

    Projects not only allow you to collaborate internally, but also identify the main influencers in very specific niches for external collaboration. Plus, the Chrome extension works almost like Evernote with all the additional benefits mentioned above.

    Use @buzzsumo to identify key influencers to contact for external collaboration. @AaronOrendorff #tools
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    8. Scoop.it!

    If you are not familiar, Scoop.it! grown as a simple algorithm intended to change the way content is promoted, shared and organized. Since its launch in 2011, Scoop.it!

    When you're on Scoop.it !, you're essentially browsing the web to find targeted and targeted content from and for your audience. You can then "scoop" to publish your own work or your favorite pieces on other sites.

    One-click instant publishing is what makes Scoop.it! particularly useful for managing curation content. Not only does this create a digital paper path to mine, but it also connects you with influencers in your niche. @AaronOrendorff.
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    The options to discover, publish and organize the content are numerous.


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    9. Feedly

    Here is a RSS feed (Really Simple Syndication) that really satisfies the curation of content. We all know that reading is good for idea formation, but not all flow readers are created the same way.

    In addition, it incorporates YouTube videos to energize the world of written content.

    The best advantage of Feedly lies in its privacy function. You can brainstorm content behind the scenes with your team. This is a huge advantage because the success of content creation depends on the ability of your team to work together. In fact, teamwork is also at the center of the next tool on the list.

    The best advantage of @feedly is its privacy feature, says @AaronOrendorff. #contentcuration #tools
    Click to tweet


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    HAND-ASSOCIATED CONTENT: The three most effective (and most ignored) content retention strategies [19659050] 10. Triberr

    If it takes a village to raise a child, what does it take to improve the content of a business?

    Triberr. One of the non-obvious ways to promote content is to immerse yourself in a content community. Triberr is essentially a digital coffee shop or an angle pub, providing readers with your content while exposing you to new content. Blogging communities can support each other, inspire ideas and generate traffic from one location.

    Although criticized for its automatic publishing tactics (theoretically, a user can tweet an article without ever reading it) to exchange ideas and distinctions in a professional group.

    Use @Triberr to exchange ideas and distinctions in a professional group. @AaronOrendorff #tools
    Click to tweet


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    HAND-RELATED CONTENT: 19 favorite tools for promoting content in 2017

    11. Pinterest

    To be honest, I never thought to include Pinterest as a content curation tool. Of course, it's an excellent marketing and community platform, but collection and curation?

    The book by Nicole Kohler, the powerful content curation tool that you do not use:

    Pinterest may seem like a sensation – a good website full of cupcakes pictures and endless shoe boards, but beneath its mellow exterior hides a powerful content-curing machine.

    What makes Pinterest a powerful content curation machine? First of all, Pinterest is a direct connection with your audience. Follow your followers and your feed will give you what they like.

    Second, Pinterest is visual. When you create a content library, it can be easy to become obsessed with SEO, keywords, and search queries. Pinterest reminds us that humans are creatures heavily dependent on visual cues.

    Follow your @Pinterest subscribers and your feed will give you the content that they like. @AaronOrendorff
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    Another interesting feature of Pinterest is that it can stimulate creativity with regards to your content ideas. And – since the half-life of Pinterest content is three and a half months – your team will not find obsolete hardware.

    More curating, less time and collaboration can be overwhelming. So, do not do it. The goal is to simplify your process and determine what works for your curation management needs. No post can provide all the relevant tools in the space. Do not hesitate to include additional tools in the comments (from your company or those you have used).

    Host hundreds of content marketing lessons in one place. Sign up today for Content Marketing World from September 4th to 7th and use code BLOG100 to save $ 100.

    Cover image by Joseph Kalinowski / Content Marketing World

    First on Content Marketing Institute.

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