13 of the best SEO tools for auditing and monitoring the website's performance

13 of the best SEO tools for auditing and monitoring the website's performance


There is nothing like a sudden update of the Google algorithm to let marketers feel both confused and anxious. It seems like they're waiting for you to get all your ducks back and you release an update that makes your efforts instantly obsolete.

Of course, they are rather open to the fact that they do it for everyone. good – every algorithm adjustment brings us closer to a more relevant search result after all. However, keeps the secret about how Google evaluates a website and determines which sites to display for which search queries.

That said, there are a number of tools, some free. , some paid – that help you look at your own site as Google sees it.  Click here to get everything you need to get your website ranking in the search.

These tools are essential for your organic search strategy as they allow you to focus on the elements of your site that Google deems important. In this article, we will review 10 tools of this type that will help you perform a site analysis as a marketer … and a Google bot!

1. Google Webmaster Tools

Cost: Free

Purpose: Website Analysis

The best way to understand how Google sees your site is to ask Google. Google's Webmaster Tools is an innovative resource that explains the basics of Google Search.

For example, the Google tool like Google allows you to view a particular URL as Google detects it. The information returned can help you edit the page in question for better results and can even help you isolate problematic code when you think your site has been hacked.

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Another interesting feature of Google Webmaster Tools is PageSpeed ​​Insights. This SEO tool measures the performance of your desktop and your mobile site in terms of speed. With mobile search queries that outperform desktop searches, page speed is becoming increasingly important for businesses that want to retain their visitors.

"PageSpeed ​​Insights assesses the performance of a page estimates its performance margin," according to Google Developers. This score can be good, as in 80 or more; Medium, as in 60 to 79; or weak, as in 0 to 59.

2. Ahrefs

Cost: $ 99 / mo for Lite Plan

Purpose: Keyword Research

Ahrefs is an advanced SEO resource that examines the ownership of your website and produces keyword profiles, links and ranking to help you make better decisions. content. Three of his main tools are:

  • Site Explorer which shows you the performance of specific web pages on your website.
  • Content Explorer which allows you to search powerful web pages under specific keywords.
  • Keyword Explorer that generates monthly search volume and specific keyword click rates.

  Dashboard of Ahrefs, a SEO tool for keywords

Explorer, Ahrefs will also produce the "parent topic" of the keyword you searched for, as you can see on the screenshot. Screen above, under the difficulty meter of the keyword. The main subject of a keyword is a larger keyword with a search volume greater than the desired keyword, but it probably has the same audience and the same ranking potential. HubSpot Website Grader

Cost: Free

Purpose: Website Analysis

In 2007, HubSpot had released a tool called Website Grader that helped companies discover search engine optimization opportunities. Because a lot has changed since then, the company has released a new, improved version of the tool.

 HubSpot Grader Site, a basic tool for site analysis

Website Grader is an online tool that generates custom reports based on the following key metrics: [19659029]Performance. The tool will analyze the page size, queries, speed and key SEO indicators of your site.

  • Mobile Readiness. The tool checks if your website is compatible with mobile devices in terms of responsiveness and display window settings.
  • SEO. The tool will determine if your website is easy to find, both by humans and robots. This determination will consider factors such as page titles and meta descriptions.
  • Security. The tool searches for items such as an SSL certificate. This serves to prove to visitors that your site is both authentic and secure for contact information submissions.
  • All you need is the URL of your website and an email address to get started. Just plug in your information and you can expect a score (1-100) as well as a detailed report in seconds.

    Aside from Website Grader, HubSpot also offers a handful of paid search tools to help you navigate better.

    For example, in HubSpot Blogging, users will find "as-you-type" SEO suggestions. This useful inclusion serves as a checklist for content creators of all levels. HubSpot customers also have access to the Page Performance app, the Sources report, and the Keyword app. HubSpot Marketing Platform will provide you with the tools you need to search for keywords, monitor their performance, track the internal growth of searches, and diagnose pages that may not be fully optimized.

    4. Check My Links

    Cost: Free

    Purpose: Link Optimization

    To make sure your links on a webpage – whether they are external or internal – actually work, consider Check My Links.

    checker allows a publisher or publisher to make corrections before a page is online. Think of a site like Wikipedia, for example. The Wikipedia page of the term "marketing" contains 711 links. Check My Links was not only able to detect this number in seconds, but also found (and highlighted) seven broken links.

     Check My Links, a SEO Tool for Broken Links

    The tool highlights all the good links in green, and those that are broken in red, making it easier to locate does not work or is more active.

    5. BuzzStream

    Cost: 14-day free trial version, then payment starting at $ 24 / month

    Objective: Link building

    BuzzStream could be the most economical way to manage your site contacts Web.

    Although backlinks to your website are essential to rank well on Google, the awareness you make about linking can look like a cold call. BuzzStream makes it easy to find the right people, offers effective emails, and lets you know who has accepted each link request. Your link building queue looks like this:

      BuzzStream, a link and awareness manager ] BuzzStream

    BuzzStream helps you to identify broadcast candidates based on their sector of activity and their involvement in various social networks. So you know who will be most receptive to your backlink request and your ranking on Google.

    6. Pro Tools

    from Moz Cost: free evaluation version of 30 days, then payment from $ 99 / month

    Purpose: Website Analysis

    The Moz Pro subscription serves as Complete tool to increase the search for your business. ranking. Moz's collection of search tools provides subscribers with the resources to identify SEO opportunities, track their growth, create reports and optimize their overall efforts.

    For example, the analysis tool uses Moz's own exploration robot, RogerBot. to 3000 links on a given URL. Once completed, users then receive an email report detailing the details of each page the site is linked to.

     Moz Test Tool for Analyzing Links to Web Sites Image via Moz

    This is extremely useful if you are looking to identify "crawlability" factors, such as the duplicate content and redirects that could influence your SEO performance.

    7. The UpCity SEO Report

    Cost: Free

    Purpose: Voice Sharing

    The SEO Report by UpCity allows you to analyze your website to determine how it compares to your competitors.

     Dashboard "title =" Dashboard of UpCity's SEO Report "style =" width: 669px

    In exchange for your details, SEO Report Card will provide you with a report covering the elements following:

    • Rank analysis. An overview of the location of your website on Google, Yahoo! and Bing. Your ranking is based on the main keyword you select when entering information to generate the report.
    • Creating links. A detailed account of the number of websites that refer to your site.
    • On-Site Analysis. An overview of the success of your integration of your main keyword in your site.
    • Accessibility of the website. A section focused on the loading time of your site and the ease of access for the crawlers.
    • Indicators of trust. An overview of the level of trust or authority of your site.
    • Indexing in progress. An indication of how many pages of your site have been indexed.

    8. Woorank

    Cost: Free trial of 14 days, then $ 49 / month for a Pro plan or $ 149 / month for a Premium plan

    Purpose: Website Analysis

    In-depth site analysis helps marketers identify opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, etc.

     Woorank home page for auditing a website

    Each report is divided into eight sections:

    • Marketing Checklist
    • SEO
    • Mobile
    • Usability
    • Technology
    • Social
    • Local [19659091] Visitors On more than 70 metrics, it would be difficult, if not impossible, not to discover possibilities d & # 39; improvement.

      As a bonus, Woorank makes it easy to download users. their opinions as a brand PDF. This makes distribution and presentation at the enterprise scale easier than ever before.

      9. SEMrush

      Cost: Free

      Objective: Keyword Research

      SEMrush is an elaborate dashboard that shows the performance of the domains as a whole and their specific pages. The website has many toolkits, including an SEO toolkit.

      Below, one of the flagship features of the toolbox allowing you to connect a web page to see which keywords are categorized. , the monthly search volume of the keyword, and much more.

       SEMrush Keyword Research Report

      The SEO Toolbox allows you to compare the performance of your page to the competition, to analyze links to other sites to your site (also known as link building), search for appropriate keywords, and use similar SEO opportunities

      10. Screaming Frog SEO Spider

      Cost: The LITE version is free (with limitations *), and the package is $ 160 / year

      Purpose: Website Analysis

      Designed specifically for SEO users, this program crawls the websites you specify, by examining the URLs of the most common SEO issues. This program simplifies and speeds up a time-consuming process, especially for larger websites. It may take hours or days to manually evaluate the same URLs.

      Take a closer look at how it works:

      The Java program is quite intuitive, with easy-to-navigate tabs. In addition, you can export some or all of the data in Excel for further analysis. So tell yourself that you use Optify, Moz or RavenSEO to monitor your links or rankings for specific keywords – you can simply create a .csv file from your spreadsheet, make some adjustments for proper formatting and upload it to these tools.

      * Price limitations include: You can only scan 500 URLs per website and you do not have full access to the configuration options and features of the source code. To remove these limitations, users can purchase a 12-month license for around $ 160 a year.

      11. Found SEO Audit Tool

      Cost: Free

      Purpose: Website Analysis

      Want to surpass your competition on the search engine results pages?

      (Who Does not)

      Found is an easy-to-use tool for marketers seeking to identify (and resolve) common SEO errors on a website.

       SEO SEO Tool "title =" SEO SEO Tool "style width =" 600 "=" width: 600px

      Simply enter your URL and receive an automated automated SEO audit of your site . The Found SEO Audit Tool is divided into three main parts:

      • Technical Problems. This reports factors such as domain canonization and XML sitemaps.
      • Content issues. This focuses on influential factors such as keywords and metadata.
      • External link analysis. This is to evaluate the quantity and quality of external links.

      Like Woorank, once you run a report, the tool makes it easy to download results as a PDF file to easily share within your organization.

      12. Remove 'em

      Cost: $ 249 per domain or subscription option starting at $ 99 / month

      Purpose: Creating Links

      Have you ever purchased any links? Spammed the comments section on a blogging channel using the same message and the same link? If that is the case, we will forgive you your bad judgment once and for all … but Google will not do it.

      Artificial or unnatural links can seriously affect your search rank. To clean them, check out the Remove & # 39; em section:

      This useful tool analyzes your backlink profile and displays a list of contact information for links and domains that you need to contact to delete them. The tool also allows you to export the list if you wish to disavow them with the help of Google's tool. (Essentially, this tool tells Google not to consider these links when analyzing your site.)

      13. Varvy SEO Preview Tool

      Cost: Free

      Purpose: Website Analysis

      This SEO audit tool provides users with information regarding the strength of their domain, links, SEO, counting and more.

      The full report is prepared in less than a minute and explores the different aspects of your website's performance. You will notice that the tool uses green checks, red Xs and yellow exclamation points to indicate the severity of the problem.

      One of our favorite features is the detailed picture preview:

       HubSpot Sprocket logo by Varvy, an SEO presentation tool

      This section of the report focuses on the strength of images used by your website by analyzing alt text. If you use too many words, if the alt text is missing or if the alt text seems weak, the tool will inform you so that you can make the necessary changes.

      You'll never see Google's curtain to learn everything they know (or do not know) about your site. But by leveraging SEO best practices and making the most of tools like the ones listed here, you can dramatically increase the chances that your website will appear in response to relevant search queries.

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