Is your health care content the solution for clients in crisis?

In 2015, I arrived in Cleveland for Content Marketing World in good health and good humor, full of energy and enthusiasm for the week ahead. A few hours later, this enthusiasm turned to panic, as I completely focused on a sudden, sharp pain that woke me up in the middle of the night in my hotel room. In the space of 12 hours, I learned content marketing health care can and must play in the lives of consumers. If your health organization is looking to improve your content marketing prognosis, here are some ideas based on my vital information search experience in a situation that I had never anticipated. My Diagnostic Discovery Journey Although I am generally calm and relatively able to handle a crisis at home, I quickly discovered that managing care alone, in pain and in poor environments familiar minds - and a set of very different needs and perspectives in terms of information. Each step of my expedited user journey was to obtain relevant, reliable and personalized information for immediate use. Convert) to any standard solution (RX or OTC) that would solve my immediate (literal) problems, STAT. @joderama Click to tweet Two Warnings First: Although the following story is true, I omit some more personal details (I'm sure you understand). Second: My experience is filtered through a privilege lens - that is, someone who has a decent health insurance. While health industry brands have a myriad of opportunities to provide essential content to those who are not so lucky, these ideas will not be taken into account. My content review suspicion about the pain I was dealing with; so I looked for a treatment based on these semi-informed assumptions. My first step was to find answers to some logistical questions: Should I call an ambulance immediately? Can he wait until I can do it alone? Where is the nearest hospital? How can I get there? Will my California-based medical insurance cover out-of-state providers? If not, how much will the treatment cost? And there is no quick fix and I need a continuous treatment? Will I be allowed to go home? Let's take a closer look at how the content took into account what happened in the next 12 hours: Emergency Care [19659010] Questions : Should I call an ambulance immediately? Can he wait until I can do it on my own? This is one of the most…

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How to set up multiple blogs and why it's worth it

Blogs have skyrocketed in recent decades. From its rise in the 1990s to its legendary fall in the early 2000s, we saw it as a trend and a source of revenue. Nowadays, the digital world is taking over and blogs have come back as a viable profession. There are now millions of blogs dealing with every niche and every subject, no matter how obscure or strange it may be. The beauty of running a blog is that you can turn your passion and your leisure into income. You can truly generate a living wage by writing about what you love, as long as you are good and pay attention to certain technical details. But in this difficult situation, it is difficult to see how you can distinguish yourself as content. creator with a single blog. Have you thought about creating a second blog? Your first blog may be great, but if you want to develop your writing, you must understand that you will have to change your voice. A new niche requires a different way to approach your audience. Think well and hard if you are ready to develop another voice for your writing and if you can keep up. If you fail, it will not exhaust you. Before you start a new business, you need to determine why people should read your content. Unless you propose an innovative topic that few people discuss, you will have fierce competition. Before creating multiple blogs, remember that you will have to create something new and become someone's favorite inspiration source. Remember to create another blog, do not forget that you are human and that there are not many hours in the day. You will need to post regularly, write in all categories, take care of the promotion of social media, with emails and newsletters. It's quite difficult with just one blog, so consider the time and energy you will need to invest in half. Passion drives him, and he refuses to let those flames go out before we burn. So, know when you have too much, and never sacrifice quality for quantity. If you can hack it, you will find that there are many benefits to setting up and managing multiple blogs. This is not an easy route to take, but the destination will be worth it. You'll be on the right track to build an "empire" as they say, where you'll…

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The future of SEO: This is not what you expect

According to you, the future of SEO is it And no, I'm not talking about what Google will look like in 10 years ... you will be able to classify your site in the future . You know, this one thing that will skyrocket your rankings. So what do you think of that? I can tell you this this is not the creation of links and this is not on the SEO page . Of course, these things help, but they do not blow up your rankings. When you build links, it can take months or even a year for them to come into play. And everyone does SEO on the page, so there's nothing left d & # 39; unique. is? Should I give you a hint? The Accidental SEO Hack I stumbled upon the "future" of SEO. In March 2016, I was able to bring my traffic from 185,980 visitors per month to 195,596 per month. And everything happened in 30 days. Here is my traffic in February 2016: After performing my accidental marketing experience, my traffic increased by 9,616 visitors (195,596 monthly visitors in March). I know what you are thinking ... there are more days in March than in February. And while this is true, the majority of these 9,616 additional visitors came from research. So, what happened? As I mentioned above, I stumbled upon it accidentally. Marketing experience was that it increased my search traffic, I ran it again. And this time, on a much larger scale. Let's look at my traffic in June 2016: And now, let's look at July 2016: And now, look at August 2016: [19659003] that is ridiculous! I've increased my traffic to 454,382 visitors a month in August, compared to 240,839 in June! See, during this period, I was not trying to find great SEO codes ... it happened accidentally . And it happened because I was conducting a marketing experience that was not related to SEO, but funny enough, it had a major impact on SEO (in a major way!) . As you can see on the graphs above So, can you guess what that was? Let me give you a hint ... How does Google treat? the cesspool of the Internet The former Google CEO, Eric Schmidt, explained how the Internet is becoming a place where false information thrives. Essentially, the Internet is becoming a cesspool. He went…

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6 old school marketing tactics that still work on social media

It seems that all over the world, new marketing tactics or social media are presented as the next big success. As marketers, we are constantly looking for creative ways to reach our audience. and so we often jump from strategy to strategy - often leaving what used to in the past. But what about those marketing tactics that once worked like a charm? social media we dust off and break 6 old school marketing tactics that still work as a charm on social networks . In addition, we are studying exactly how your company can implement them in a new, fun and creative way. Let us go! How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS What You'll Learn in This Episode What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Running out of time? No problem! Here are four things to keep in mind: Why have authentic and authentic conversations with your audience? How to Focus on Creating Memorable Social Media and Marketing Content ] TV Advertising and Social Media: Why and How They Are Linked Essential Resources in the Episode 5 The old school social media tactics that are no longer effective (and what to do instead)] The social media engagement is the new social media marketing: how to do it properly - Blog Buffer [19659010] 6 Shortcuts to Speed ​​Up Your Social Media Planning Process - Blog Buffer 10 Old Marketing Tactics That Still Work - GrowthHackers [19659020] 6 Old-Fashioned Marketing Tactics Still Working on Social Networks [19659016] Tactical Marketing # 1 : Having Real and Meaningful Conversations and Conversations with Your Subscribers Tactics Marketing # 2 : Focus on creating memorable and shareable content Tactical Marketing # 3: Using Influencers and Partnerships to Expand Your Scope Tactical Marketing # 4: evergreen content Tactical Marketing # 5: Share a Profit Marketing Tactics # 6: TV Advertising Hailley : Hello everyone! I am Hailley Griffis and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Brian : Welcome to the episode # 105! I am Brian Peters and this week we have old marketing tactics. Well, not totally. We go to the new school with a touch of old school. Remember all the things that worked on social media? Well, part of…

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