The ultimate dictionary of marketing terms to know

Here, on the HubSpot blog, we wrote glossary articles that cover some of the key components of inbound marketing. We covered social media terms, content marketing terms, marketing terms, email marketing terms website optimization terms, and so on. 19659003] Well, we thought it was time to create a blog article that could serve as a glossary of holistic marketing - a glossary that not only defines each term, but also offers helpful resources in case you'd like deepen your knowledge. We hope you can put this post in your favorites and come back when you need it. Now, I'm not a genius, but when you try to create a topic-based glossary with sub-categories of glossaries, well, that's a lot of brilliance. So, instead of running hundreds of terms in all other glossaries, I've limited myself to the 99 most important terms for those who are learning marketing. Marketing Requirements A / B Testing Analytics Application Programming Interface (API) B2B (Business-to-Business) B2C (Business) -to-Consumer) [19659007] Blogging Business Blogging A 1. A / B Test This process involves comparing two variations of a single variable to determine which ones work best in order to improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls to action (color variations or verbiage) and landing pages ( variations in content). Aside from marketing, you can use it to determine what's best on a peanut butter sandwich: jelly or stuffed animals. (Find out how to run the A / B tests here.) 2. Analytics What I sometimes call the "eyes" of incoming marketing, the analysis is basically the discovery and communication of significant patterns in the data. When referenced in the context of marketing, it examines the data of its initiatives (reports of site visitors, social networks, sponsored links, etc.), analyzes trends and develops actionable information for making decisions. better informed marketing. (You want to learn marketing analytics? Here is a list of nine great sources to get you started.) 3. Application Programming Interface (API) APIs are a series of computer programming rules that allow an application to extract information from a service and use that information in their own application or in data analysis. It's a bit like a phone for applications to have conversations - an API literally calls an application and gets information to use in your software. APIs facilitate the data needed to…

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Should you be concerned about your SEO and the Google Mobile-First index?

Given your vigilance with the powerful search engine, it is reasonable to be concerned about Google, at first or at least more curious than d & # 39; ; usual. Google recently weighed, knowing that his plan has led to confusion. In a series of tweets, Google has tackled everything from a problem of displaying cached pages with mobile origin results to clarifying the use of "hamburger" menus. Let's look at some common questions to find out if your website is probably OK, where the most important issues may appear, and how to keep your ranking in perspective. Why mobile-first? Until recently, Google's index was based on desktop use by websites. But he decided to primarily use the mobile index for search engine result pages (SERPS) because people are increasingly looking for content on their mobile devices rather than on their desktops . The studies detail the trend likely to grow with the number of search queries and the time spent on websites equipped with smartphones and tablets. #SEO Click to Tweet The Googlebot Smartphone will visit your website frequently. Google goes into the details of best practices for Mobile-First indexing and explains it this way on Twitter: CONTENT ASSOCIATED To: the mobile experience How will we know if our website is part of the mobile first? Will we see a symbol in the SERP? I do not know of any symbols intended to distinguish certain search results from others. But Google has notified many website owners that sites are indexed to mobile first. She even made an effort to initially migrate websites that seemed to follow the best user-friendly indexing practices. mobiles. Our team did not receive this notification. Does this mean that we have done something wrong? The transition is slow. You are not penalized by any delay. Google has chosen to select websites that it clearly considers mobile. I have the feeling that Google informs site owners in waves to identify and minimize problems. What if we do not have a mobile website? You do. Some marketers may believe that an official mobile website is separate from a desktop website - like one that stands out with an "m" like m.worldfamouscontentwebsite.com (also known as the name of m-dot). According to Google, virtually every website displayed on a mobile device is a mobile. site - no matter how much it appears on the screen. . @ Google considers…

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The most vital SEO strategy I've learned from a Google employee

I do not think I'm the best SEO available. And I am not the best known SEO. But when you do SEO as long as I've done it, you finally meet most of the space actors. And over the years, I have met a lot of Google employees. Some of them held high positions, others did not. Of all the Google employees I met, none of them said anything that should not be made public. And I have never put anyone in a position that could compromise their work. But what was crazy, is that the SEO tips that I received in August 2015 from a Google employee have changed my life. [19659003] And what's even more crazy is that the advice I received that day is probably known to almost all SEOs, but I bet that less than 0.01% of SEOs use this strategy . Shared knowledge that was readily available on all major search blogs, but I was too lazy to implement what I already knew. So what did I learn? Well, before you start, results from this unique SEO tactic. The reason I am doing this is that if I simply share the tactics with you, most of you will ignore it as I did it. But if I share the statistics with you first, I hope you will be more open to implementing what I am about to teach you. Here are my traffic statistics from August 2015 for NeilPatel.com: And here are my traffic statistics months after learning this new strategy: As you can see in the picture above, my traffic has increased. I went from about 100,493 unique visitors per month to 144,196 visitors. Not too bad. But here's the thing ... my traffic has naturally increased because of all my other marketing efforts. And I did not even start implementing what I learned from Google until November 28, 2015. And the results did not show up right away. It took more than a year before I really started to see growth. But once I reached the 21-month mark, things really started to skyrocket. So what was the big lesson? Well, you may be able to realize that by looking at the screen shots below. What is the big difference in the screen shots below? Here is the first extract of NeilPatel.com: And here is an excerpt from the blog KISSmetrics (which I now…

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How Tech Debt Bankruptcy at Content Marketing

The pizza was delicious. It was May 2014 and the content marketing team celebrated the first anniversary of its digital magazine for one of the world's most prestigious financial services brands. All objectives had been achieved. It was launched on time and barely exceeded the budget. The audience kept growing and the sales group appreciated the insight and new opportunities that the magazine created. Content marketing has been a success in the business. The main account manager of the content agency joined the director of content marketing and congratulated him. "You know," she said, "we're ready to start phase two." We have a plan for promoting and developing the audience, and the dashboard for analyzing the situation. the audience is ready. "The content marketing director smiled." I know I know. I think we are ready. Let us sit down Monday and the road map that. " Monday Never Happened. The Tech Credit Card Reached Its Limits The following week, the team learned that the new vice president of digital a new initiative" One Site The company was to centralize all blogs and microsites on the company's main website and integrate it into the main business management system. The content marketing director pleaded his case. Rebuilding the magazine's WordPress site and Google Analytics into the company's CMS would take months and hundreds of thousands of dollars.And, it was not even clear that there would be any benefits. He lost. The content marketing team spent the better part of six months resizing the magazine in the company's CMS.Some features of the magazine that did not respond to the security of the company and to the conformity computers were lost. The perspectives of the magazine have changed because the business management system "can not do it". The audience promotion and development plan as well as the analysis plan were set aside. pending. His first task was to change the brand architecture of the company and then the design of the website. All sections of the website (including thought leadership) were part of this redesign. In addition, they would innovate by upgrading the most recent version of the company's content management system, which included marketing automation and customization features. Again, the strategy of promotion and measurement of the audience had to wait. The content marketing team has dedicated a year back to the platform. As it turned out that the customization took the budget…

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