How to take your travel content on a better trip

Editor's note: In case you missed this message last year, we will report it to you and add new content . I've heard about it are people who believe that "it's half less fun". But for me, everything that happens between my decision to leave my house and my lying on a beach chair with a fruity drink is static and delayed. To reduce the friction I may encounter when embarking on a trip, I rely on the advice and assistance that travel experts provide online. And, judging by the number of content creators that operate in this space, I'm not the only one. With so many points of contact to interact with, improve the customer journey and the many challenges your business can overcome, content marketing in the travel and travel industry. Hospitality offers tremendous opportunities to build trust, create memorable moments, and add value to intrepid explorers and tired business travelers The content of travel and tourism does not matter. is not an endless summer Of course, as a tourism marketing specialist, you know that your job is not just about posting inspiring photos and telling fun stories. the sun. You have to face significant challenges in successful storytelling in this space, not to mention competition. The #contentmarketing travel industry requires more than just snapshots and fun stories in the sun. @joderama Click to Tweet Time and place matter - a lot According to Andrew Davis, bestselling author of Town Inc. and host of Travel, Tourism, and Hospitality Lab at Content Marketing World 2018, travel is one of the only areas where the place you occupy in business is just as important as your business. Contrary to the experience of industries where the digital world has crushed the world and opened up new opportunities, the growth of travel and tourism depends on your company's ability to get people out of their homes ( and their computers) and move them to their place of work. In terms of content, Andrew advises to focus less on what you propose as a business on compelling people to want to visit your site. "You must first increase the demand for the destination you serve," he says. Andrew also points out that timing and seasonality play a much larger role in tourism and tourism marketing than in other industries. For example, while consumer goods and other retail outlets are experiencing a period of…

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30 of the most common grammatical errors that we all have to stop

Even after years of studying, there are things that some people continue to spoil. For me, it is algebra. For others, these are the laws of physics. And for many, it's grammar. This is not easy. Words and phrases that sound good in your head can look like gibberish when they are written - that is, you even realize that you have made a mistake in the first place. It's easy to let small grammar errors go, especially when you're doing self-editing. But how do you avoid grammatical errors if you do not even know you're doing them? Well, you can start by reading this article to see what are the most common grammar errors. (It does not matter - we are all guilty of at least one.) Take a mental note to avoid this error in the future, or do it, just mark this page for yourself in call again and again. 19659002] Common Mistakes in Grammar They Are Opposed to Yours Your Vs. ] Passive Voice Modifiers Dangling Reference to a mark or entity as "They"; Possessive names Affect vs. Effect Me vs. Do's and Don'ts vs for example Peek vs. Peak vs. Spades Who vs. That Who Against Who Against vs Who Alot Against Much Against Allot vs. In To Losing vs. Losing Then vs. What Of vs Have Using Commas Assure vs. Compliment vs. Complement Farther Than Farther In Dash Vs. Em Dash Title Capitalization Between vs. Among 1. They are opposed to vs. One speaks of "they are" (they are), one refers to something belonging to a group (theirs), and one refers to a place (there). You know the difference between the three - just be sure to check that you're using the right ones at the right places at the right time. I find it useful to look in my messages (try control + F on PC or command + F on Mac) for these words and check that they are used in the right context. Here is the correct usage of "they are", "there" and "their": They will love going there - I heard that their food was the best! 2. Your vs. You The difference between these two things is to own something rather than be something: You've gone around in less than a minute - you're fast! How is your fast ? Are you hungry? See the difference? "Your" is possessive…

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11 Content Preservation and Collaboration Tools to Save Time

Editor's note: You may have missed the original version of this article a few years ago. We share today the updated version of Aaron, as more efficient team work is a constant need for content marketers . As content marketers, we have some work to do. pretty hard. Unfortunately, when we add all the curating, collecting and collaborating services needed for large-scale engagement, surpassing is a euphemism. Yet, organization and collaboration are essential. And not just for internal research. In a landslide, social media is at the top of the list of content types that B2C (96%) and B2B (94%) marketers report using. The problem is that marketing on social networks Without curation, we inevitably pack our feeds with a promotion after launch. And, without collaboration, we end up being echo chambers of our trends - rather than a diverse repertoire of opinion leaders. says @AaronOrendorff. Click to Tweet When Content Marketing Institute and MarketingProfs asked B2B marketers what prevented them from developing a large-scale content marketing strategy, the two biggest hurdles were a "small team" (67). %). ) and "lack of time" (44%): The question is: how to create a system to collaborate on content that do not require more people or waste your time? The answer lies in these 11 tools. HAND-ASSOCIATED CONTENT: How to Manage Content Like a Pro: 8 Lessons [Examples] Your Most Powerful Assets with this 3-Stage Hardening Process [19659017] 1. Quuu Before You Go 39, enter Quuu, let me avoid an objection: "How Evernote is not it No. 1?" Two reasons. First, because most of us already use Evernote for content marketing, including one that would not be revolutionary. Second, mastering Evernote can be intimidating and it's not a platform with which I can speak with expertise. What I can say is the desire to automate social sharing without losing human contact. Using @quuu_co to automate social sharing without losing human contact, says @AaronOrendorff. Click to Tweet Enter Quuu. Quuu is the first human-designed social sharing automation tool designed for humans. Here's how it works: The Quuu community submits unique social posts via Quuu Promote to categories that are reviewed by the Quuu editorial board to ensure quality. These messages are then automatically shared between your connected social accounts - Twitter, LinkedIn and Facebook - or you can ask Quuu to send you daily suggestions to find you quickly. Automatic sharing and suggestions are…

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How to promote an ebook when you do not have money for advertising

Technology has forever changed the way we view our world and how we communicate with each other. The way we consume and access information has been transformed with the advent of ebooks. An e-book or e-book is the digital form of the traditional book and can be accessed on any digital platform (desktop, mobile, tablet, etc.). There are generally two types of e-books - paid and free. Companies and bloggers often offer them free smart tactics to generate effective leads. Whether they are paid or free, eBooks take a long time to be written and edited. Authors often spend days, months, or even years researching, writing, editing, and finally publishing their digital books. That is why it is sad to have to announce this news: to produce a good electronic book Whatever the level of knowledge, the incisive research and the unique content that you provide, all your efforts can to be in vain, unless your eBook is promoted on the right channels, at the right time, for the right people. The digital world is extremely noisy and this noise will only increase in the years to come. The ever-changing e-book market is becoming oversaturated with products. According to Statista, the e-book market share is expected to reach 26% in 2018, compared with only 12% in 2013. In addition, in a research report published in 2017 by CMI, it was found that 65 % of B2B marketers use eBooks as a content promotion tactic. Image Source: Content Marketing Institute In summary, everyone launches into the ebook, which means that it's more important than ever having a complete marketing strategy. Now social advertising and PPC campaigns are great (if not expensive) ways to promote an eBook. But this is NOT the only way! That's right, you do not have to shell out hundreds of dollars in advertising to get results. In this article, I will share how to leverage the enormous reach afforded by the digital world and use various platforms and techniques to popularize your eBook. started! 1. Create a great landing page This is not part of your promotion. But if you do not have a highly convertible homepage and a catchy title, people can not click on the link you've shared and bounce directly on the page, making your promotional efforts useless. Take the time, research your prospects' hot spots, brainstorm and write a compelling copy of it.…

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