10 Smart Hotel Marketing Strategies to Increase Bookings

There are two types of people: those who like to stay in hotels and those who hate them. I must say that I lean more towards it and I often find myself choosing Airbnb for hotel stays. Why? It is often more affordable, feels less sterile and can offer unique touches that make the place more welcoming. However, if the hotel is able to sell properly, offer a reasonable price and treat me like a queen, this decision could easily change. The challenge of being in the hotel marketing industry is the huge competition. Especially with the growing popularity of sites like Airbnb and Home Away, it becomes even harder to stand out from the competition to collect more bookings. Although hotel marketers are too familiar with these challenges, they are still responsible for achieving (and hopefully exceeding) their metrics, which are often tied to reservations. So, what can a hotelier in difficulty do? How do you make sure people can find your hotel in the first place, and then they are so excited that they can not wait to book their stay? Do not be scared: here are 10 tips for success in hotel marketing! Tip # 1: Be easily searchable online! Let's face it, technology has taken over. The times of travel agents are over. Today's travelers are empowered to do their own comparative research without even leaving their bed. So, if your hotel is not easy to find online, no wonder your bookings are scarce. You must be EVERYWHERE available online for potential bookings so that people can find you out the window when they have to book accommodation. Most travelers (75%!) start by using a search engine to find places to stay, so stay on top of your SEO . Use popular hotel keywords in your copy of the site, and make sure your site is loading very fast . Travel companies have a high CTR and low costs on mobiles in particular The SERP [19659009] (search engine results page) for hotel-related searches is highly monetized, which means that internet users will see the ads first. In the screen capture example below, the entire screen is occupied by the ads. You have to bid aggressively on Google's search and display networks (do not forget the hotel ads !), Bing, social platforms like Facebook and Instagram and the sites Web like Trip Advisor and Kayak. Do not…

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The ultimate guide to teleworking

Remote workers. Digital nomadic mobile professionals. Warriors of the road. Call them what you want, but teleworkers are guiding the future of work. Telework has already been ruled out as another trend for demanding millennials. Now it's an accepted approach to how we work (and live) and an opportunity for hiring managers to create a global network. The World Economic Forum calls it "one of the main drivers of the transformation" of the workforce. But some employers still do not know how to do it, fearing they will never be able to work at home. . In this case, the opposite is true. If you're curious about why so many people are turning to virtualization or how it might be beneficial for your business, here's the guide for you. Let's see how the world of remote work works and what you will need to get started. Telework Statistics for 2018 According to Global Workplace Analytics, teleworking has increased by 115% since 2005. It is almost 10 times faster than the rest of the labor force . GWA's research also shows that: 80% to 90% of people would like to telecommute at least part of the week. 36% would choose teleworking rather than a salary increase and 37% would take their salary . For 95% of businesses, teleworking increases the retention rate of employees. 6 out of 10 employers realize substantial savings. And this is only the beginning. A study by the International Employee Benefit Plans Foundation found that 74% of employers now offer the opportunity to telecommute. Gallup has found that employees feel more engaged at work when they are off-site three or four days a week. And participants in a UK-based survey believe that traditional shuttles will be unknown by 2036. Wondering why you have not figured it out yet? Do not worry. Before touching the stakeholders with the numbers, think about whether telework is really the best solution. What types of companies offer teleworking? Although teleworking seems impressive. Activities requiring face-to-face contact, equipment handling, or physical presence do not lend themselves to remote environments. As a general rule, distance work is divided into two categories: and / or it is independent. Telework works particularly well for businesses in the following industries: Sales and Marketing Customer Service Healthcare Computer and Information Technology Education and Training [19659008] Administration sizes report savings of several million dollars from telework programs. Of course,…

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