How to Write a Job Description

This article is talk  about content marketing the following: _How to Write a Job Description _ Study your target candidate _Optimize the job title with the keywords used by the candidate _Start with a summary of the company _Summarize the overall benefits _Content Marketing Specialist   How to Write a Job Description Study your target candidate. Start with a su mary f the company. Briefly describe the benefits of work. Summarize all the benefits. Keep the demands of work clear and realistic. Use strong verbs to describe job responsibilities. You want to write a job offer that systematically encourages candidates to complete an application. Of course, you also want qualified candidates - people who meet your requirements. To get them, they must read the full job description before deciding if this job is what they are looking for. Before candidates settle into your ad, they must first analyze them. If they are not formatted with big, bold, clear and concise subtitles to facilitate the scanning process, they will move on. The more your ad will be easy to analyze, the more likely it will be) the attention of readers - the attention that ultimately leads to action Here's how to attract the right people to your open position: 1. Study your target candidate. You may have heard that people first buy emotion and then rationalize their purchases using logic. Asking for a job, in this sense, is very much like making a purchase. Pressing the "APPLY NOW" button is an emotionally charged decision. When writing your job offer, take advantage of these emotions by learning everything you can about your target candidate (the person you wants interview). What are his career goals and aspirations? What makes him happy? Example Create a target character or composite of your ideal employee. (Download these buyer persona templates to get started.) Use the information you find to make great promises that your target candidate wants to hear and, more importantly, you know you can keep for a role in content marketing? Consider aspects of your existing marketing team that you would like to see reflected in your new hiring. These are all valuable pieces of information that can help you write a corresponding job description and make sure your potential candidates integrate well into your organization, both culturally and professionally. . 2. Optimize the job title with the keywords used by the candidate. Every day, job…

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13 of the best SEO tools for auditing and monitoring the website's performance

There is nothing like a sudden update of the Google algorithm to let marketers feel both confused and anxious. It seems like they're waiting for you to get all your ducks back and you release an update that makes your efforts instantly obsolete. Of course, they are rather open to the fact that they do it for everyone. good - every algorithm adjustment brings us closer to a more relevant search result after all. However, keeps the secret about how Google evaluates a website and determines which sites to display for which search queries. That said, there are a number of tools, some free. , some paid - that help you look at your own site as Google sees it. These tools are essential for your organic search strategy as they allow you to focus on the elements of your site that Google deems important. In this article, we will review 10 tools of this type that will help you perform a site analysis as a marketer ... and a Google bot! SEO Monitoring Tools 19659007] Ahrefs HubSpot Website Grader Check My Links BuzzStream Moz's Pro-Report Woorank SEMrush [19659007] SEO Spider SEO SEO Tool Remove & # 39; em SEO Varvy SEO Tool 1. Google Webmaster Tools Cost: Free Purpose: Website Analysis The best way to understand how Google sees your site is to ask Google. Google's Webmaster Tools is an innovative resource that explains the basics of Google Search. For example, the Google tool like Google allows you to view a particular URL as Google detects it. The information returned can help you edit the page in question for better results and can even help you isolate problematic code when you think your site has been hacked. Image via Moz This is extremely useful if you are looking to identify "crawlability" factors, such as the duplicate content and redirects that could influence your SEO performance. 7. The UpCity SEO Report Cost: Free Purpose: Voice Sharing The SEO Report by UpCity allows you to analyze your website to determine how it compares to your competitors. In exchange for your details, SEO Report Card will provide you with a report covering the elements following: Rank analysis. An overview of the location of your website on Google, Yahoo! and Bing. Your ranking is based on the main keyword you select when entering information to generate the report. Creating links. A detailed account…

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15 ways to get more conversions, as early as today

Imagine a tap with a constant stream of water coming out. The water pours into a bucket, but the bucket is full of holes. Some of the water gets into the bucket, but most leaks go through the holes, so you can never fill the bucket. Now imagine that the water is lead and that the tap is in CPAP. The PPC will turn on this traffic and route prospects along the pipeline, but if your pipeline is broken, you lose a lot of valuable leads. So, what can we do to repair these holes? Here are 15 ideas that could result in a substantial increase in your conversion rate. 1. Writing a clearer CTA How many times have you landed on a page with a form and a button that simply says "submit" or "continue"? Was not it completely impersonal? Did it make you a little confused about why you give your information and what exactly would you do? If your CTA does not specify what you want the user to do, you may find that your conversion rate is low. I saw a clear CTA surpassing a wave every time. Note how this CTA tells potential potential what it will get by giving its information. That's what you want. Look at the language on the buttons on your landing page and make sure it is accurate and clear. 2. Move your form Again and again, I saw a form placed directly in the hero's homepage surpass the pages containing forms or forms at the bottom of the page. However, do not take the best practice as the truth of the gospel. In the test below, Michael Aagaard of ContentVerve found that moving the form at the bottom of the page increased conversions by 304%! By placing the call for action at the bottom of the page, they allowed the reader to understand the full value of the service and its benefits before asking for a conversion. So, if your form is in a lightbox, try moving it and on the page. If your offer is complex and very dangerous, try moving the form to the bottom of the page. It's a good thing about A / B testing: there is no "right" way to do anything. It all depends on your offer and your audience. 3. Try a multi-step form We've all heard the phrase "less is more".…

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The ultimate guide to SEO in 2018

What is the first thing you do when you need new marketing ideas? What about when you decide that it's time to change the way you keep the books finally? Or even notice a puncture in the car? I guess you're talking to Google. But did you know that 89% of B2B buyers and 81% of online shoppers do the same thing? problem, challenge or even a choice, they google it. Simply. So it's a cold and hard truth that without the presence of at least Google, it's unlikely that your business will survive long. In this guide you will discover a strategy for building this presence - Search Engine Optimization (SEO.) You'll learn what SEO is, its what you need to do to position your site in the search engine results. But before I begin, I want to reassure you. So many resources make SEO complex. They scare readers with technical jargon, focus on advanced elements, and rarely explain anything beyond theory. I promise you that this guide is not like that. its most basic parts and show you how to use all its elements to build a successful SEO strategy. (And to keep up to date on SEO strategy and trends, check out HubSpot's Skill Up podcast.) Keep reading to understand SEO or jump to the section that interests you the most.   When I was asked to explain what SEO is, I often choose to call it a strategy to make sure that someone who wants to do that a find your product or service in your category. But that simplifies discipline a little. It does not take into account items such as different customer information needs. In short, SEO leads to two things: ranking and visibility. Rankings This is a process that search engines use to determine where to place a particular web page in the SERPs. Visibility This term describes how important a particular area is in search engine results. With great visibility, your domain is very present in the SERPs. Lower search visibility occurs when a domain is not visible for many search queries. Both are responsible for achieving the main SEO goals: traffic and conversions. 19659003] This discipline allows you to position your brand on most of the purchase route. In return, she can guarantee that your marketing strategies match the new buying behavior. - Customer behavior changed forever . Today, more people…

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