6 Rules for Recovering Lost Sales with Abandoned Cart Emails

Abandoned baskets cost your business thousands of dollars each month. But that does not have to be like that. With an effective email sequence, these sales will come back to you. It is neither easy nor free to bring customers to your site. You create sales funnels with landing pages and email sequences. paid strategies or ads to drive traffic to your site. You struggle with code, website creators or you pay a designer to make everything happen the way you want. And when they finally arrive, you have to sell them your product, which is a different set of optimization challenges. But you did it. All this work finally pays off when the customer clicks the "Add to Cart" button. Or do you think ... Suddenly, they darken. Your analyzes show that they left your site without having made their purchase, and without explanation. Maybe they got a call from their parents. Maybe they've found a better deal on another site. Maybe your shipping costs were too high. The fact is they are gone. In other words, unless you know how to bring them back to your site and make the purchase in a profitable and personal way. you're lucky because today, I'm going to show you how to do this using effective abandoned cart e-mails. But before, you have to understand exactly what is happening with your customers and why this problem is so critical. for your business Abandoned carts cost you thousands. 70% of online shopping baskets are abandoned. Seventy percent. More than two-thirds. This is the final number that researchers have found after reviewing dozens of studies in recent years. Think about your sales numbers right now. How much do abandoned carts cost in a month? In a year? Hundreds, thousands, millions? What's worse? Using this same data, Bigcommerce estimates that about 41% of customers who abandon their shopping cart are actually ready to buy now: [19659003] a little tricky here (giving me flashbacks to my class of Statistics 101 in college), but let me help you: Let's say you have 100 buyers are adding items to their cart. ] 30 of them will complete their purchases (success !!). But 70 of them (boo !!). [19659003] Now, 41 of them ( 59% out of 70) have a real excuse for not buying. Maybe they were just "window shopping" to have fun or were looking for gift…

Continue Reading

Beginner's Guide to YouTube Marketing for Small Business

Are you looking for other ways to promote your business online? Look no further: YouTube is one of the largest and most popular websites in the world, making it an incredibly powerful marketing tool. Image Source In this YouTube Marketing Guide, you will learn: That YouTube is the Ideal Solution for Your Business and Promotional Strategy How to Create a YouTube Video Marketing Strategy How to Start Your Strategy With Ideas and Video Tips How to Manage Your YouTube Channel How to Optimize Your Videos for the YouTube Search Engine your business? As I mentioned, YouTube is one of the largest web sites in the world - to be more precise, it is currently the world's second most popular site . And while most people do not see YouTube as a search engine, that's exactly what most visitors to the site do. YouTube is not just the second most popular website. It's also the second most popular search engine - only on Google. This means that the platform has huge development potential for your business. The fact that YouTube is an extremely popular platform also means that there is a lot of competition. According to Statista, in July 2015, 400 hours of video were uploaded to YouTube every minute. So, if you want to succeed on YouTube, you need to make sure that you have the time and resources to publish consistent quality content consistently. In other words, you will need a good marketing plan for YouTube. Another great reason why YouTube is such an attractive option for marketing purposes is that it's all about video and video marketing is all the rage now. Video has always proven itself as the most engaging form of content in terms of engagement, and just because you create them for YouTube does not mean you can not reuse your videos. These videos would be ideal for your other social profiles, your email marketing campaigns, your website and landing pages, as well as for any other platforms or channels you use. When it comes to video production, it's not as difficult to create marketing videos. You do not need a huge budget and you do not even need to make substantial investments in equipment - but we will discuss video production and all that this involves further in this guide. In short, is YouTube the right solution for your business? Yes, in most cases.…

Continue Reading

How Cisco Merges Martech with Creative Content

If you could create from scratch the ideal multi-sector global conglomerate to more than 700 product families, would you let each of these 700 product managers target the same customer separately? Why then do so many corporate brands find themselves in a similar situation? Three years ago, the Cisco marketing team became aware of this real situation. Cisco Marketing Director Bob Meindl and Cisco Marketing Manager Jenny Hooks describe the revelation of their Intelligent Content 2018 conference on beauty and the beast: balancing content innovation with Martech's capabilities. we focused on product marketing and each business unit marketed its products to customers, "says Bob. "To be fair, they thought of the customer and understood the customer, but only from the very specific purpose of their product." Many B2B marketers mistakenly focus on the product and not on the public, says @BobMeindl. ] Click to tweet Unfortunately, the disconnect led Cisco to several marketing programs targeting an individual prospect from many angles, resulting in a fragmented, poorly coordinated, and sometimes even conflicting, experience. We found that the "create content first, ask questions later" approach was too common at Cisco and many other companies. The latest content creation ultimately helped the team extend its processes and end confusing experiences from confused marketing silos. HAND-ASSOCIATED CONTENT: How to demolish silos to create a culture of content Silos help your content marketing team succeed Restructuring customers, not products All product managers consider their widget as customer-oriented because it solves the problem of a customer. Of course, they are right. But what often comes out of this mindset is the impulse to develop content about how the product helps the customer - and then determine who to talk to. Although many content marketers B2B companies focused on product marketing are struggling to start their content planning in this perspective. The Cisco Marketing Director tasked a team of 20 marketing and communications executives from across the company to reverse the structure and create a true audience model. . Today, the content process begins with a detailed analysis of the audience before creating any content. The marketing function is focused on the customer-centric perspective, from the executive to the individual. National teams added writing capabilities and created digital marketing functions from scratch. "It has been a huge change for us, putting the customer at the center of everything," says Bob. The first process adopted by the restructured…

Continue Reading

5 lessons that companies can learn from top solo bloggers about the generation of influence

According to a study by the Content Marketing Institute, 86% of the companies surveyed do content marketing. Compared to outbound marketing, content marketing produces on average 3x more leads and costs 62% less. Many companies are embarking on content marketing and investing resources to make it work. Although businesses have much more financial power and manpower, the best solo bloggers still seem to outperform companies in terms of influence. How can individuals with limited budgets be able to compete effectively with business In terms of influence? Whether you're a company that's trying to create thought leadership and influence through blogging or a solo blogger who's looking to learn from the best, here are five differences between professional bloggers and bloggers. I've also included lessons that you can learn from successful solo bloggers to get your content marketing to a higher level. 1. Different Motivations One of the great benefits of successful solo bloggers is to be motivated. Solo bloggers know that the harder they work on their blogs, the more their blog will grow and the longer they can earn money. As a result, successful solo bloggers are devoting more time to creating quality content. stands out. Some bloggers have spent more than a week working on a single blog post. In contrast, bloggers hired to write for companies receive a very different compensation. Independent bloggers are often paid per article, which encourages them to create articles as quickly as possible rather than focusing on quality. Full-time salaried bloggers often have deadlines and must write some content over a given period of time. Once again, this pay structure encourages speed over quality. Some solo bloggers only blog once a month, but spend a lot of time bringing out their articles. When you take into account the amount of time allocated to each item, a company should spend thousands of dollars to create something similar. Is it convenient for businesses to spend so much on a single item? And how can companies compete with people who work more than 40 hours a week to create their personal brands? Suggestion: For Companies Wanting to Engage in Content Marketing Talk to your bloggers, find out what they want and give them the resources they need to succeed. Find and hire naturally motivated people and encourage them to create their own brand. People who have already made an effort to become familiar with their…

Continue Reading
  • 1
  • 2
Close Menu