Expert Guide for Optimizing Automated Rules in Google Ads

Managing a Google Ads account can be difficult, especially if you do not have the time or the dedicated team. Fortunately, there are ways to automate your accounts directly in the platform. One of my favorites is Google's automated rules feature. Today, I will review the rules to follow and give advice on how to make yours as effective as possible. started! Automated Rules Basics Automated rules can be a very powerful way to semi-automate your Google Ads accounts. They are pretty much exactly what they look like: a set of rules with conditions that run automatically and make changes to your accounts. Automated rules are highly customizable and allow you to make scheduled changes to most aspects of an account. Here are all the places that automated rules may apply: When you are ready to create a new rule, you can follow several steps. The first is to simply navigate to the campaign or account you want to automate in the interface. Check the blue box next to what you want to automate, click "Edit," then choose "Create an Automated Rule." ", then choose" Rules "under the" Bulk Actions "section. Once you have selected what you want to automate, you are prompted to select the type of rule to execute. Depending on the aspect of the account you want to automate, there are a handful of different options, but they usually boil down to the following: Break Enable Send an Email [19659013] Change Offer / Budget Each of them is relatively explicit and I will not go into detail at this point. The next part of rule building is where you can be very personalized for your needs. Once you have chosen the type of rule you want to execute, it's time to set conditions. It's where the fun really goes. In the Automated Rules Generator, a screen that looks like this one depends on the chosen route: I will review a slightly more complex rule Change keyword bids based on performance to give you an example to follow. Your rules can be as simple or as complex as you like, but I hope that a slightly more detailed example will be more useful than a simple one. On this screen you will see that there are actually 6 different sections of the construction of a rule: Type of Rule Apply to Define Action Conditions Periods Since we have…

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Instagram co-founders Step Down, Vertical Video is gaining momentum, Facebook is launching Stories Ads, and more!

Looking to keep up to date with the latest social media news, but you have little time? We have you covered! This week (episode 114), we discuss all this and many other things: The co-founders of Instagram leave their post on Facebook, causing a shock in the sector. We cover what this critical change means for the social giant. Vertical video is gaining momentum and the time has come for companies to engage in this trend. Vertical video is quickly becoming the preferred method of consuming online content. Facebook launches a new powerful advertising format - Stories Ads. Stories are a great way to reach your customers on social media and this ad format is an exciting opportunity for businesses around the world. Facebook will now allow Facebook pages to join groups as a page. This exciting announcement offers businesses a new way to connect to their Facebook community in 2018 and beyond. Join more than 20,000 weekly listeners for the Buffer podcast Latest news on social media marketing, updates, stories, thoughts and recommendations. Let's take a closer look! Kevin Systrom and Mike Krieger, co-founders of Instagram. Photo: Instagram Press Instagram co-founders quit, vertical video is gaining ground, Facebook is launching Stories stories, and more! [complete podcast transcript] What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Part I: The co-founders of Instagram resign their positions on Facebook Part II: Vertical video is gaining popularity and popularity among brands. Part III: Facebook launches the powerful new format of Stories Ads for Pages . Part IV: Facebook will now allow Pages to join Facebook groups Hailley : Hello everyone! I'm Hailley Griffis and here's The Science of Social Media, a Buffer podcast. Your weekly sandbox for stories on social networks, ideas, experiences and learnings. Brian : Welcome to episode 114, I'm calling Brian Peters and this week we are analyzing what is probably the biggest social media outlet. history of the year. The co-founders of Instagram are resigning and we have a glimpse of the future of the social giant. Hailley : We also examine vertical video and its evolution. on social networks (in terms of use and efficiency). Plus, two important Facebook ads, including Stories ads and groups, and more. Brian : As always, welcome to the show. Part I: The co-founders of Instagram leave Facebook Hailley : I guess there's no better…

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20 Conversion Optimization Tips to Zoom Beyond Your Competitors

Conversion Optimization (CRO) is one of the most powerful things you can do as a marketer. I mean, driving traffic to a website is important traffic you design for an audience of crickets). But without a superficial understanding of conversion optimization - including research, data-driven assumptions, a / b testing, and analytical capabilities - you risk making decisions for your website traffic . CRO can give your marketing team ideas on what you can do best to convert visitors into prospects or customers, and help you discover which experiences are really best with A / B testing. many marketing disciplines, optimization of conversion is constantly misunderstood . It's good not to test the colors of the buttons, and it's not to prove to your colleagues that you're right. Over the years, I've learned a lot about how to use CROs, and below, I've put together 20 conversion optimization tips to help you do it right. Tip for Optimizing Conversions 1: Find out how to properly run an A / B test Running an A / B test (an online controlled experiment) is one of the fundamental practices of conversion optimization. It may seem easy to test two or more variants of a page to determine which one works best because of the increased simplification of the test software. However, it is still a methodology that uses statistical inference to decide which variant is best for your audience. Image source There are many nuances in which we could enter here - Bayesian versus frequentistic statistics, comparative, comparative, and so on. - but for simplicity, here are some test rules that should help you overcome the most common test errors : Still determine a sample size in advance and wait until the end of your test to examine the "statistical significance". You can use one of the many online sample size calculators to determine yours. Run your test for several complete cycles (usually weekly cycles). A normal experience may take three to four weeks before you call your result. Choose an overall evaluation criterion (or northern star metric) that you will use to determine the success of an experiment. We will talk more about it in trick 4. Before launching the experiment, clearly write your hypothesis (here is a good article on writing a true hypothesis) and how you plan to continue the experiment. whether he wins or loses. Make sure your…

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