The Ultimate Guide to Social Media Marketing Campaigns

Every month there are more than two billion active users on Facebook, of one billion on Instagram and of 365 million on Twitter worldwide [19659003]. In the United States alone, 77% of the population has an account on a social network. Whether talking to friends, staying in touch with people from around the world, or for business or networking purposes, consumers use social media for a variety of reasons - and marketers know it well . Due to the large number of active users on these platforms, marketers quickly understand the importance of targeting their customers through social media. In fact, investments in social media advertising around the world are expected to reach about 48 billion by 2021. With so many people checking their smartphone notifications and social networks while on the move, travel, and even relaxation, what better way to market its products than on social networks? Social media ads reach the public in an inexpensive, powerful and effective way. This is precisely why social media campaigns have become a crucial marketing technique for companies around the world. With billions of people on social platforms - and a steady growth in the number of users and monthly influence - it's hard to imagine how companies could stay relevant without creating a presence on the networks social. The use of social media will allow you to reach your target audience, engage with current and potential customers, build brand loyalty, increase website traffic and drive sales. Social media marketing is not just a trend, it's a powerful technique that's here to stay and will help you reach more people around the world. How to Set the Goals of the Social Media Marketing Campaign When creating a social media marketing campaign, keep in mind specific goals so that your work is as effective as possible . Here are some goals to consider and examples of companies that have performed well. Improving Brand Awareness Your company can improve brand awareness through social media by displaying campaigns on various platforms. You can also use specific hashtags and encourage subscribers to share their content and tag their friends. Improving brand awareness through social media does not take much time either. In fact, 91% of marketers said they noticed an increase in brand visibility by spending just a few hours a week on social media. Once you have a plan for your campaign, you will be…

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7 sneaky ways to create a lucrative e-commerce business from scratch

Did you know that in 2021, global e-commerce sales will reach nearly $ 5 trillion? And anybody with smart strategies can start an ecommerce business and make a profit. Image Source - Statista and want to make a huge profit? You have a dream and it's a good start. But if the basics of your e-commerce business are not strong enough, they will soon fade away. Establishing an ecommerce business and managing your relationships with your customers is not a walk in the park. Want to discover some sneaky and easy ways to start an ecommerce business now? You have arrived at the right place. This article will discuss the best ways to start a lucrative e-commerce business from scratch. Let's start from the beginning. 1. List niche ideas If you want to start an ecommerce business, you must first decide: what do you want to sell? If you do not have a solid answer to this question, it is useless to go ahead. But how are you going to decide what to sell? To begin, you must have a basic idea of ​​what you want to sell. And based on this idea, you can work slowly upwards. You need to develop a sustainable brand if you want to flourish in today's aggressive e-commerce world. You can start with a lot of ecommerce ideas. But you must make sure your idea is relevant and achievable today. To facilitate the process, you can study already successful businesses in the niche. Also make sure the niche you select is subject to low competition. However, if there is no competition, it means there is no market. So stay away from niches like these. At the same time, you should not choose the niche that has an abundance of competitors or it will be difficult to stand out. Also jump a niche already dominated by the big brands. However, restricting and identifying exactly what you want to sell will help you. If you are very precise, you can avoid the competition of big brands. By limiting your e-commerce ideas, you have a clearer idea of ​​what you need to focus on. However, when choosing your niche, you must keep in mind that a too specific niche can also limit your activity. 2. Study the Competition Once you've chosen your niche, you need to identify the big shots and potential competitors in your niche. This…

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The Ultimate Guide to the Google Search Console in 2018

Google Search Console Overview GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views and optimizes their site. its organic presence. This includes displaying your reference domains, mobile site performance, detailed search results, and queries and high traffic pages. At any time, SGC is open in two to ten tabs. It's useful at macro and micro levels - both when I have to understand what has become of a very popular blog post that has suddenly plummeted and see how many HubSpot impressions wins month after month. I am a content strategist within HubSpot's SEO team, which means that GSC is especially useful to me. But whoever owns a website can and should dive into these waters. According to Google, whether you're a business owner, SEO specialist, marketer, site administrator, web developer or application creator, Search Console will help you. I remember the first time I opened GSC - it was overwhelming. There were tons of labels I did not understand (index cover?!?), Hidden filters and confusing graphics. Of course, the more I used it, the less confused he became. But if you want to avoid the learning curve (and why not you), good news: I will reveal everything I've learned. about using the Google Search Console as a professional. This guide covers: Adding Your Website to Google Search Console Configuring Owners, Users, and Permissions Submitting a Site Map Description of the Site Use of dimensions and metrics Addition of filters Use of GSC (23 cases of use) First of all. If you have not registered with GSC yet, now is the time to do it. How to add your website to the Google Search Console? Sign in to your Google Account. Make sure you use your professional account (and not personal) if it's a professional website. Go to Google Webmaster Tools. Click on "Add Property". Choose "Website" from the drop-down menu. menu and enter the URL of your site. Make sure you use the exact URL that appears in the browser bar. Click "Continue". Choose a way to verify that your website is yours (HTML file download, domain name provider, HTML tag, GA tracking). code, or GTM container extract). If your site supports http: // and https: //, add both as separate sites. You must also add each domain (for example, hubspot.com, blog.hubspot.com, and www.hubspot.com). Google starts tracking your property…

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How companies like Bored Panda, REI and Vox develop their presence on social networks on social networks

In 2013, a Facebook page could easily reach about 12% of its fans with each message. Only a year later, in 2014, she only touched about 6% of her fans. Today, by 2018, this number will most likely be less than six per cent. This means that for every 100 page fans, an organic message will average five people or less 1 These data are taken from a study by Social @ Ogilvy. . Is this the end of organic reach on social media? I do not think so. Yes, the organic (average) reach of social media has decreased over the years. But I am very optimistic that it is still possible to achieve organic reach. Why? Because we have seen companies, including ourselves, expand their organic reach on social media in recent years. How? Let's find out. How to Get (Still) Organic Scope on Social Media 1. Understand and stay up to date with social media algorithms The organic reach of social media is very dependent on their algorithms. The algorithm determines what each user sees on his timeline. That's why it's essential to understand how algorithms work to maximize your organic reach. The algorithm is constantly evolving and constantly improving so that users see what they want most. For example, in the first half of 2018 alone, Facebook reported five major changes to the news feed (and there are probably many other small changes that have not been reported) . So, how does each of the social media algorithms work? 19659015] Facebook Algorithm The Facebook algorithm consists of four key components that organize the content that people see in their news feed: inventory, signals, predictions, and relevance score. In 2018, we realized that signals are what marketers and brands can focus on to increase our organic reach. By publishing content that connects your target audience or that naturally creates meaningful interactions (for example, Facebook Live) or by building a niche community via a Facebook group, you can probably get a bigger organic reach. (To learn more about these tactics, click here.) Instagram Algorithm Instagram has recently revealed the top three factors that determine the publications that a user sees on his Instagram feed: Interest: Posts that Instagram thinks she will be interested in will appear higher in her feed. Speed ​​of Execution: Recent messages will tend to appear higher in its stream than older messages. Link: Account reports…

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