Your Color Guide: Color Theory, The Color Wheel, and How to Choose a Color Scheme

When you browse your news feed, what tends to catch your eye? More likely than not, it's videos, images, animated GIFs, and other YouTube visual content, is not it? Textual content is always important for finding answers to a question and for creating visual elements such as computer graphics, graphics, graphics, and animations. GIF images and other images that can be shared can work wonders to catch the attention of your readers and improve your article or report. I know what you think maybe: "I do not know how to create awesome graphics." m not creative. " Hello, I'm calling Bethany and I'll be the first to tell you that I'm not naturally artistic, and yet I've found a strength in data visualization at HubSpot, where I'm Spent most of my days creating infographics and other visual elements for blog posts. So, even though I would not say that I am naturally artistic , I've learned to create compelling visual content.So you can. Although there are many tools for even help the most inartists to create convincing visuals, some parts of the graphic design take a little more basic knowledge. Take for example the right colors.This is something that may seem easy in the beginning but when you set a color wheel, you may want to have information about what you are watching. Think of it as your introductory course in color theory. Read on to find out more about the terms, tools, and tips for choosing the best colors for your designs. Color Theory 101 Let's go back to an art class in high school first to discuss the basic principles of color. 19659002] Do you remember hearing about primary, secondary and tertiary colors? They are very important if you want to understand, well, everything about colors. Primary Colors Primary Colors are those that you can not create by combining two or more other colors together. They are very similar to prime numbers, which can not be created by multiplying two more numbers . There are three primary colors: Red Yellow Blue [19659020] Think of primary colors as parent colors, anchoring your drawing in a general color scheme. Any color or combination of these colors can give your brand safety barriers when you want to explore other shades, shades and hues (we'll talk about it in a moment). When designing or even painting with colors Do not feel limited…

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A prelude to innovation: determine how the world is changing and how to become more relevant as it evolves

There are many places in this world where I hope to live someday. Sofia, Bulgaria was on this list. I use the past, I have the pleasure to announce that I had the opportunity to visit this beautiful city (and this country) for the DigitalK conference. What a great event! I presented a subject that I call " Prelude to Innovation ." It aims to highlight important actions and events that serve as an introduction to innovation. -even. Shortly after my presentation, I had the opportunity to meet Vassilena Valchanova to answer some of her questions. Our conversation resulted in an extremely thoughtful article that I wanted to share with you here. Although the context of the article focuses on customer experience and marketing, you can substitute these nicknames for innovation, transformation or any other role or sector . It's a very honest and forthright board. I hope this will help you. Determine how the world changes and how it becomes more relevant as it evolves by Vassilena Valchanova I am often amazed at how much great speakers can be accessed. Brian Solis took about 15 minutes to respond to my invitation on Twitter for an interview with DigitalK. 4 hours later, we were sitting in the rooftop bar of his hotel. We talked about the consumer experience, narrative storytelling and the skills that marketers must acquire. The Context of the Marketing World Today I have been Brian Solis since, since, at the university, I have stumbled upon Convert public in public. Reports. It turned out that it was 2009 - a whole world in the digital world! So I began by asking what had remained the same in marketing since: for better or for worse. We started with the worst. The digital world has evolved. There are many new channels, devices and platforms. "Marketing is able to adapt to these new opportunities, but does not culturally adapt to these new channels," explained Brian. "[Marketers] continue to create messages, using branding guidelines, by preparing statements approved by legal teams and managers. We do not humanize any of this to make it relevant to human beings. " Why does this happen, though? Because marketers think only about market share, target audiences and statistics reports. We lack the necessary customer understanding in the digital age, where the distribution of power has shifted in favor of users. "Marketers do not know customers, do…

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Curation of content: the best way to stay in the center of your audience's attention

It is difficult to keep your company or brand at the forefront of your audience's concerns. But with strategic content retention, you can become the inescapable source of the industry they are looking for. However, there is a problem: So. A lot. Content. These three words probably sum up the Internet as a whole. As the days go by, more and more content is published, whether it is good or bad. This is a heavy blow to digital marketers. They face stiffer competition to catch the market's attention and adopt an advanced content ideation strategy to keep up with their competitors. Every content created by your competitors is also competitive. In addition, every piece of content created by non-competitors is also competing to attract the attention of your audience. But what if it was the opposite? What if you could use all of these non-competitive content to your advantage? And if all the content could become a springboard to create a completely solid piece? What if you could use the work of others legally and still enjoyed significant benefits for your own business? My friends, we are talking about content processing not so new concept that the biggest marketers have been using for years. Proper curation of the content can yield huge results that might surprise you. In this article, we will cover: Curated Content Distribution Methods Curative Content Types Curative Content [19659012] All for the purpose of teaching you how to use the content of other people to stay at the forefront of your audience's concerns. Organized Content Distribution Methods Before entering the "Procedures to Follow" "From curation of content, let's talk about the methods you can use to publish selected content. The main distribution channels, in order of difficulty, are as follows: Social Networks : This is probably the easiest. how to distribute the content. Organizing here also helps you to retain your social subscribers with regular content. Blog : If you have a personal blog or business, use Curation to produce blog posts . : Using platforms such as YouTube or Vimeo, you can produce videos of selected content This article mainly deals with the management of social media channels and blogs, but the principles can also be applied to video . There are six types of organized content. Think of it as different formats that will create an interesting variety for your audience. You will want…

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How Ahrefs and Buffer generate more than 300,000 sessions per month with Evergreen content and social media

Discover how Buffer uses organic and free traffic strategies to boost the growth of our blog. Learn how to boost blog content by back engineering social media videos that will delight your audience. Find out how we generated. over 30,000 clicks were generated on our content through paid shopping channels and how we optimize lower CPC ads while increasing clickthrough rates. Creating traffic on your website in 2018 is not an easy task. ever-increasing quantity of online content ongoing changes in search engines such as Google and constant updates of platform algorithms such as Facebook. However, if you are in a competitive sector dominated by established sites, all is not lost. You can still get tons of traffic on websites with an ingenious content marketing strategy centered on the production quality of evergreen . have . We recently teamed up with Tim Soulo, Marketing and Product Strategy Manager at Ahrefs, to discuss what the top performers are doing to drive quality web site traffic in 2018. prefer the video? Check out our webinar below: Generating Quality Website Traffic Did you know that more than 90% of website pages did not generate organic search from Google? In fact, if you look good, less than 1% of the pages of websites generate the bulk of organic traffic online: That's why it is Essential to set up a content strategy incorporates well-researched and persistent topics that will generate long-term traffic to your website. The Buffer blog, for example, receives about 1.3 million hits each month and more than 80% of our traffic on the site . ] is coming from people looking for social media marketing topics on Google and looking for our blog posts. This figure of 80% is also known as organic traffic and is the most scalable and reliable source of traffic for most websites. We did this by having only two content writers for most of the last seven years. If we can do it, you can too! Here is how we approach the growth of traffic: Write on Evergreen Topics and Promote It Regularly This first graph shows the traffic of most of the blog articles written today. The blog post receives a spike in traffic from social media and email on the day of publication. But the traffic fades over time because the blog post is not positioning itself well on Google and is no longer the…

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