what is influencer marketing

  Influencer Marketing Part I: Introduction to Influencer Marketing Part II: Initiation to Influence Marketing Part III: The Keys to Every Great Marketing Campaign of Influence Part Four: Cost of Influence, Budgeting and Return on Investment Part I: Introduction to Influencer Marketing Marketing of Influence is not new Long before the sector was invented, consumers turned to the experts for advice or inspiration. Think of William Shatner for Priceline or Catherine Zeta-Jones for T-Mobile or Mark Wahlberg for Calvin Klein. All of these campaigns are full-fledged marketing campaigns and have generated sales of several millions of dollars. Hailley : Today, influential marketing takes many forms, especially at a time of birth of social media stars. The term "influencer" encompasses a broad range of socially savvy experts. Personalities from beauty, business and technology, among others, can help businesses achieve challenging demographic data. Brian : One thing you need to know about influencer marketing is that it is here to stay. If the company takes the wait, we suggest you reconsider your decision. Consumers rely more on third party recommendations than on the brand itself In fact, studies show that 70% of Generation Y consumers are influenced by the recommendations of their peers when they decide to buy a mark. [19659005Hailley: When you associate with an influencer, he not only brings his audience, but also his network. Because of the loyalty of his audience, he has the ability to drive traffic to your site, increase your visibility on social networks and sell your product via his recommendation or story about his experience. Brian : It is important to note here that we are not necessarily talking about getting your brand accepted by expensive celebrities, such as Kardashian. Sometimes the best influencers are already in your community. They are few, but very committed and extremely loyal. Hailley : An effective marketing strategy for influencers will often include macro-influencers, micro-influencers, brand ambassadors, brand advocates and even your employees (yes, they are also influencers !). The right influence marketing strategy will allow brands to understand and optimize the performance of the right influencer group, at the right time, in order to achieve their goals. [episode transcript] Part II: Getting Started with Influencer Marketing The first thing to know about influencer marketing is that it's not about you, but about the consumer. . And more importantly, create a trusting relationship with the consumer so that he…

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