The saying "give the example" is important in politics and leadership roles – and it is also essential in marketing.
Of course, you can tell your potential customers that your marketing team is the best for the cost per acquisition of the website (CPA), but as long as you do not offer examples, they will struggle to you believe.
Achieving a compelling case study is one of the most powerful strategies to showcase your marketing skills. attract future customers. But it's easier said than done – you ran the campaign, you gathered the results, now what?
To help you create an attractive, high-conversion case study, we've compiled a list of our favorites. Take a look and let these examples inspire your next case study design.
1. "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization" by HubSpot
What's interesting about this case study is how it's done with the customer. This reflects a major HubSpot credo, which is to always meet the needs of the customer. The copy is accompanied by a brief description of why Shopify uses HubSpot and is accompanied by a short video and some basic statistics on the company.
Note that this case study uses mixed media. Yes, there is a short video, but it is expanded in the extra text on the page. So while your case studies may use one or the other, do not be afraid to combine the written copy with visual elements to highlight the project's success.
2. "Designing the Future of Urban Agriculture", by IDEO
Here is a design company that knows how to conduct with simplicity in its case studies. As soon as the visitor arrives at the page, he receives a large bold picture and two very simple text columns: "The challenge" and "The result".
Immediately, IDEO shared two of the main pillars of the case study. And although it is great – the company has created a solution for the start of vertical agriculture. The challenge of INFARM – it does not stop there. As the user scrolls, these pillars are elaborated with a complete (but not overwhelming) copy that describes what the process looked like, with additional quotes and visuals.
3. "A secure Wi-Fi network is gaining ground for tournaments", by WatchGuard
Then there are cases where images can tell almost the entire story – when they are executed correctly. Network Security Provider WatchGuard can do this via this video, which tells how his services have improved the experience of participants and vendors during the Windmill Ultimate Frisbee tournament.
4. "Customer Case Study: ElliotLee Realtors" by Pioneer Business Systems
In 2018, 45% of people watch over an hour of Facebook or YouTube videos a week. A video case study could be a compelling way to attract potential customers who prefer to watch a video by reading text. In addition, a video allows you to convey the emotions of customers. This case study of Pioneer Business Systems for example, allows viewers to directly see the effects of Pioneer's telephone system on their customers, ElliotLee Realtors. It also includes text to organize and divide the video into sections.
"Sapio User Acquisition Case Study" by Fractl
Fractl uses both text and graphic design on his Sapio case study webpage to dive the viewer in a more interesting user experience. For example, as you scroll down, you will see that the results are illustrated in a form of infographic design as well as in the text itself. Further down the page, they use icons like a heart and a circle to illustrate their step angles and graphics to present their results. Rather than write which publications covered their story, they incorporated media icons for greater visual diversity.
6. "USA Today" by Fantasy
What is the best way to present the responsiveness and the user interface of a website? Probably by diving directly, by video – which is exactly what Fantasy does on its case study page for USA Today. They keep the page simple and clean, with a big red play button built into the top, inviting you to check out their new website via video. The video itself is simple, it shows the interface of the site and clicks on various links with simple instrumental music in the background.
If you are more interested in the text, you can scroll down the site. , in a short paragraph, followed by a simple "1" icon, with the text "Becoming the most visited US site". Fantasy understands that, as a potential customer, it's all you need to know. By scrolling further, you are greeted with a simple CTA "Contact Us".
7. "Coca-Cola uses App Annie for Amaze & Delight Customers" by App Annie.
(link incorporated: https://www.youtube.com/watch?v=sHo0SnZFTMw)
A video is a phenomenal way to attract the attention of a viewer, but In our heavy video world today, it can be difficult to keep potential customers' eyes on the screen. To combat this, App Annie's case study on Coca-Cola includes drawings and text to highlight what Greg Chambers, director of innovation at Coca-Cola, is talking about, on the screen. They also occasionally cut his face to include text in full screen. By incorporating graphic designs and text into their video, App Annie encourages viewers to stay engaged.
8. "How An E-Business Has Solved The Omnichannel Challenge With Bitly Campaigns" by Bitly
Bitly takes a different approach to case studies, providing his case study of the Vissla e-commerce company in PDF format. The case study is clean and easily analysable, with sections divided into "The Goal", "Top Omnichannel Obstacles" and images of "The Set-Up" and "The Launch". The downloadable PDF format gives the impression that the case study is taking place behind the scenes and uses colors and text that align with the Bitly brand. Since the PDF file opens in a separate browser, it is easier for the reader to avoid distractions when scrolling through the pages.
9. "How Social Media Insights Around Lexus Vacation Campaigns" by Infegy
It can be risky to include obstacles in your case studies, but with great risks, it's a great reward, no? In the case of Infegy, their secure content is worth seeing, especially since their client is a big name in the automotive industry: Lexus. The PDF case study reads like a compelling article, including titles such as "The Rise of Lexus" and "The Fall of Lexus", colorful pie charts and real online commentary from customers disgruntled with old ads from Lexus vacation. The PDF file is six pages long but has large print and lots of white space, which allows users to browse it easily in minutes.
10. "Fiesta Bowl" by OH Partners
OH Partners does not let superfluous details distract attention from the most important themes of his case study – "The Situation", "The Solution" and "The Success". Each of their case studies, including that of Fiesta Bowl, is organized into these three categories, with an early video followed by a few large, easy-to-write paragraphs.
Even better, OH Partners offers other case studies on the left side of the page, with very compelling visual elements to ensure that the potential consumer can continue to read the case studies up to the end. that he is confident in the background of OH Partner.
11. Digitas' "The Gifted Day"
The Digitas Case Study Page for LVNG With, a cancer support community created by AstraZeneca, is one of the most moving campaigns on our list and could even bring some tears. The page begins with a heartbreaking video of all times – a grandmother holding her grandson, a roller coaster – who "was not supposed to arrive", illustrating the huge gift that one day could be for a terminal. patient. While scrolling, it is obvious that Digitas kept AstraZeneca at the forefront of its strategy, but more than that, they used real people as the focal point.
12. "Wine.com" by RichRelevance
What first attracted me to the RichRelevance Wine.com case study was the box on the left that quickly summarized the case study, including the requirements , the solution and the results. Adding an abbreviated version to a case study allows you to attract a wider audience, offering a quick read for those who only know a short time, and a longer version for those interested in the details. The RichRelevance case study also offers an impressive amount of information for those wishing to understand the nuances of their strategy, including a section entitled "Geography Adjustment Recommendations"
13. "Innovation Synapse" by Uniface
SlideShare is a platform that allows you to encourage the engagement of your viewers. This is probably why Uniface, based in the Netherlands, chose SlideShare for its study of . When you right click, you are able to easily read their process, from challenge to solution, and they provide a link to the full case study and their social media accounts, on the last slide. As each slide requires only a few lines of text, the SlideShare feels particularly digestible.
Although Asana's case study design initially seems heavy in text, there are good reasons – it reads like a creative story and is fully narrated from the customer's point of view. For example, Asana knows you will not trust her customer service, so they let StyleHaul's Director of Network Operations and Operations, Drew, tell you, "Our customer manager, Michael, was amazing. If I had a question, I was not put in a queue, I could get it answered right away. "The whole case study reads like an in-depth interview and captivates the reader through creative narration."
15. "Patagonia" by Amp Agency
The marketing strategy of Amp Agency Patagonia was aimed at to attract new audiences through guerrilla marketing efforts and a roadtrip across the country Their case study page effectively conveys a travel theme, with real photos of Patagonia customers across the United States , and a map of the expedition.I personally enjoyed the storytelling approach of Amp Agency, which captures the attention of end-to-end viewers simply because it's the only way to do it. is an intriguing and unique approach to marketing.
16. "Budweiser Influence Marketing Case Study" by Anomaly
A single page of Budweiser, a poster case study is the reflection of a brand that knows its audience. Anomaly's case for Budweiser seems avant-garde and modern, with a design that pushes the text to the right while presenting images of social media influencers wearing a campaign-related t-shirt. The top and bottom of the page are remarkable and the text itself is simple and straightforward.
17. AdRoll Clinic
Sometimes starting with the results is the best way to capture the attention of your readers. In the Clinic case study, AdRoll does just that, starting with some impressive numbers: "8.5 times the ROI, 14 times the ROAS, 265% of the sales amount." Once his results are audaciously presented, AdRoll smartly backs off to discuss the "benefits of personalized ads," allowing the viewer to see how these same benefits might help their own business.
call-to-action – "AdRoll has generated over $ 7 billion in revenue for its customers – try it now." The clean and spacious page is an effective example of using a case study to capture future leads.
18. "TEXTCARE" by the George Institute
The George Institute chose to present the case study for its program, TEXTCARE, in a documentary type video where TEXTCARE helped them become healthier and more active. If the results of your case study have benefited people, there is probably no better way to do this than through on-screen interviews.
19. "Reclaiming the Identity of a Brand: A Levi Case Study" by Levi
If you have a case study with dense text, one of the most creative solutions for the break down could be to organize by pages. Levi's case study uses this method – their first page, for example, is titled "Introduction", while the second page is titled "Weaknesses of the late 90s". Each page addresses a different topic and the design makes it feel like reading a book rather than a professional article.
20. "Sox Red Sox Campaign" by CTP
What's great with the CTP Case Study Page for their Red Sox Season campaign is their combination of video, images and text – a video starts automatically when you visit the Scroll Page, you'll see additional videos embedded with Red Sox players, a compilation of print ads and social media images that you can click to enlarge. At the bottom, it says "Discover how we can do something similar for your brand". The page is clean, consistent and aesthetic, inviting viewers to appreciate the quality of the CTP campaign for the beloved Boston baseball team.
21. "BIC: Making One Stop Shop for BIC Shavers" by Genuine
Sometimes, simple is the key. The case study of Genuine for BIC razors is simple and minimal, with only two short paragraphs, "The Insight" and "The Solution", accompanied by two images. The simplicity of the page allows the reader to focus on the sense of humor in the text, such as "helping a consumer find his perfect partner and make him smile along the way, or win a beard." "The page displays the personality of the Genuine brand, while providing the viewer with all the necessary information they need."
22. "Cisco Systems: Velocity to Value" by Apptio
A title that attracts Attention is one of the simplest and most effective ways to help your case study – such as Apptio's Cisco Systems case study called "Velocity to Value: A mature transformation of IT services enables IT departments to simplify and innovate constantly. "The room is well organized and uses attractive headers to keep the reader engaged, and offers a side panel for viewers who just need fleas. Despite its length, the Apptio case study is attractive enough to keep the attention of viewers.
23. "The 360 ° view of the customer on Airbnb" by Zendesk
Zendesk's Airbnb case study reads like a blog and also focuses on Zendesk and Airbnb, highlighting a real partnership between companies. To captivate readers, it starts like this: "Halfway through the globe, you have to stay with your name – at least for a weekend." The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study intended to highlight the availability of Zendesk, nothing could be more authentic than their decision to focus on Airbnb service with so much detail.
24. Hootsuite's "Herschel Delights with Hootsuite"
If you did not know this video was a case study for Hootsuite you thought it was just an artistic video capturing Herschel's success. Herschel's marketing team mentions Hootsuite, but it does so in an authentic manner and remains focused primarily on the appreciation that she has for her social media community. This video does not feel like a traditional advertisement – on the contrary, it feels unique and true to Herschel, pointing out that Hootsuite is both a useful and discreet partner.
25. "4 Success Stories of Content Marketing [Infographic]" by Kapost
You do not always need a ton of text or a video to convey your message – sometimes you you only need pictures. Kapost's infographic does a fantastic job in providing quick fundamental statistics that a potential client would need to know without stifling their readers with dense paragraphs. The infographic includes percentages, customer quotes and colorful graphics to provide the viewer with both digital and emotional reasons that could lead them to choose Kapost.