Did you know that more than 1.66 billion people around the world bought products and services online in 2017? And the number of digital buyers worldwide is expected to reach 2.14 billion by 2021.
This suggests that more people are choosing to buy online, which gives a boost. to the e-commerce market. Some of them choose to buy online for convenience, while others are attracted by the competitive rates offered by many e-commerce companies. It takes a lot of time and effort to develop effective e-commerce strategies that can increase your sales.
In this article, we will examine some of the most successful e-commerce strategies and brands that are successfully using them.
The Most Successful Ecommerce Strategies You Need to Know
People are becoming more open to online shopping, which is a good sign for all ecommerce companies. You can make the most of these strategies by using effective e-commerce marketing strategies.
Here are some e-commerce strategies that work well for most businesses:
- Personalization: Consumers expect brands to consider them as individuals. In fact, 90% of people in the United States said that personalized content was very appealing.
So you should use custom marketing strategies such as custom product recommendations and cart abandonment emails
- Coherence between channels: Consumers are also waiting that your interactions with them are consistent across all online and offline channels. Successful brands use omni-channel strategies to deliver the same customer experience across all channels.
- Branding on social networks: 60% think to consider social media when they make a decision to buy. The effective use of social media can improve your ROI of electronic marketing.
Be sure to interact with your audience on social media, introduce new products and offer discounts. You can also use social media platforms, such as Twitter, to deliver exceptional customer service and build customer loyalty.
- Mobile Commerce: The increasing use of mobile devices has resulted in the popularity of mobile commerce. During the fourth quarter of 2017, 24% of all e – commerce spending in the United States came from mobile devices.
Consumers buy not only with their mobile devices, but also use them to track delivery, compare prices, read reviews, and search for coupon codes.
So, with a mobile site or a mobile shopping app, implement mobile-based e-commerce strategies. Marketing influence: Influencers are followed by a large number of people who trust them. They can help you be visible to your audience and get them to buy from you.
You should find relevant influencers in your niche and partner with them to present your products, your reviews and generate larger sales.
Many brands and distributors use the successful e-commerce strategies above to promote their products. You can also use them to reach new audiences, engage them, and convert them into loyal customers.
Examples of Brands Using Successful Ecommerce Strategies
To help you understand how to use successful e-commerce strategies for your business, let's look at some of the best examples.
These five brands have developed their marketing strategies to grow their e-commerce businesses.
1. ASOS – Let Your Customers Promote You
ASOS is an online fashion brand that continues to introduce innovative marketing strategies. Most of their successful e-commerce strategies encourage customer engagement.
As a visual brand, they see Instagram as their most important social network. Their Instagram account has 400 million followers with 90% of them under the age of 35.
ASOS finds that the stylistic advice of fashionistas and other customers can inspire their audience. Capitalizing on this idea, the fashion brand launched its #AsSeenOnMe campaign. In this campaign, they asked customers to post photos of themselves with ASOS products.
This campaign allowed their customers to show their fashion sense and creativity to the world. The idea became a huge success with around 124K #AsSeenenMe looks published in just seven months (January 2016 – July 2016).
This helped them to increase their brand value and their clientele. In fact, the campaign has been so successful that it continues to run pretty much on the autopilot.
That's not all. In another creative campaign, ASOS cleverly used Instagram Stories.
They posted stories with young men and women fun – in a pool, playing basketball, hanging out at home. The video ended with a message saying "ASOS: Next Level You". With this campaign, the brand has focused on celebrating the style of an individual.
The video resulted in an increase of notoriety in the United States.
Video via Creative Review
2. Dollar Shave Club – Video Marketing at Its Best
Dollar Shave Club is a company based in Venice, California that provides razors and other personal care products. It's a razor subscription service where they provide you with razor blades on a monthly basis.
Since their concept was ready for use, they turned to video marketing for their audience to understand. The company's CEO, Michael Dubin, has himself developed several promotional videos, the first of which has become viral. He received nearly five million views in the first 90 days of its launch.
Video via YouTube
Since then, the DSC team has launched several video marketing campaigns. They are constantly looking for new stories to tell and to which customers. They then find the most effective e-commerce strategies and platforms to achieve this.
What gives their campaigns an edge over others, is that they know their target audience. DSC has discussed men's grooming products in a way that matches their audience. It may have been the first time something like this was happening. And that gave a boost to their brand.
Today, not only men, but many women also know the brand. Sometimes women also choose to offer the DSC subscription service to men in their lives.
In addition to videos, DSC also creates impressive graphics related to grooming men. The brand generates a lot of commitment by providing value to its customers.
Here are some examples of these informative and useful messages:
When you understand your audience, be creative and create content that can captivate them, your job as a distributor is over.
3. Envelopes.com – Enter Their Inboxes
Envelopes.com is a leading online business that offers a wide selection of envelopes of various sizes, styles and colors. They ensure that each customer finds an ideal product that meets their unique tastes and needs.
The company's marketing team reviewed the data on its website. They realized that their e-commerce site attracted many visitors who visited several times before making a purchase.
Thinking of effective e-commerce strategies for their business, the team decided to target the people who left their sales funnel. They launched direct email marketing campaigns to encourage these customers to visit multiple times.
In an effort to reduce abandonment rates and increase conversions Envelopes.com created three campaigns:
- Abandonment of Product Category: People who have visited a product category page without adding anything to their cart.
- Abandonment of the basket: the payment page.
- Abandonment of the fund: People who have reached the payment page but have dropped out.
This strategy has proven to be one of the most effective for their business. Envelopes.com was able to reduce its cash surrender rate of by 40% in two years. This resulted in a 65% increase in their payment conversions.
The company regularly tests its emails to check their performance to make sure they align with their successful e-commerce strategies. They then work on optimizing their emails to improve the results.
4. Glossier – have them remember your brand
Glossier, a brand of beauty and skincare products, believes in the first recognition. The main goal of their successful ecommerce strategies is to increase brand awareness. The brand wants people to remember and trust them. They believe that people will only buy their products if they do it.
However, it's not easy to get people to recognize your brand. In the age of smartphones, the average duration of human attention was drastically reduced to 8 seconds .
To leave a lasting impression in the mind of its target audience, Glossier used a distinct shade of pink for their branding activities.
Instead of focusing on their products, they focused on other objects in that particular shade of pink. They created a personalized hashtag (# glossierpink) for their publications, which allowed their audience to remember their brand.
Now, pink has become synonymous with their brand. Glossier fans use their hashtag #glossierpink whenever they see color in their daily lives.
Here's what you find when looking for their hashtag #glossierpink on Instagram:
In addition to associating their brand with a color, Glossier also shares content that addresses everyday issues of their consumers, they share tips on the best ways to use different beauty and skin care products.
For example, in a video posted on Instagram, the brand helped its users learn how to wear Lidstar.
This suggests that you should not just focus on your brand products. bring value to your audience, or suggest ways that force users to remember your brand.
5. Nike – let users share the content that they already have
Nike is one of the world's most popular brands of footwear, apparel and equipment.
Instead of asking users to create content for them,  user-generated content submission more fun for their subscribers. Nike launched a PHOTOiD campaign asking fans to reuse the content they already had and liked.
The campaign allowed users to design, share and purchase customized Air Max shoes inspired by their own Instagram photos. The brand encouraged users to upload their favorite Instagram photos. Fans used Nike's PHOTOiD tool to design shoes using colors from the photos they had uploaded. It was very exciting for many users, who spent hours designing their own Air Max shoes. Users then shared their custom shoe photos with the #airmax hashtag. Nike also allowed them to buy their new pair of custom shoes.
Here's how some shoes came out:
was one of Nike's most successful eCommerce strategies with around 100,000 shoes created during the first week. In addition, 8% of users clicked to buy the shoes they had designed.
For your e-commerce strategies to work for you, you need to set a goal, choose the best channel, and determine the most appropriate strategy.
As an electronic trademark, you can also use these strategies to promote your products. They can do a lot to help your business grow and prosper.
What strategies do you use to promote your online store? Do you know of other brands that have adopted their e-commerce strategies? Let us know about them in the comments below.
Author: Brian Mechem, COO and co-founder of Grin, a software solution for companies that run marketing programs of influence. The Grin software pilots some of the world's best influence programs, providing feedback on ROI and bringing increased efficiency to the influence marketing process.