Nothing can be more convincing than a testimonial video. I know, you already have stories on your website, but here's bad news: it's not enough.
Reading cold and distant texts is certainly not as attractive as watching and listening to your enthusiastic customers. Audiovisual images bring a lot more confidence to what they say, and that will surely close more sales for your business. In fact, 85% of consumers rely as much on online reviews as on personal recommendations.
Testimonial videos may be more interesting than those written by your company or any other video you have created in the past. In fact, including video content on a landing page can increase conversion rates up to 86%.
Testimonial videos are perfect for the decision phase of the buyer's journey, when potential customers are aware of their problem and want to solve it, and look for information that will help them decide. An effective testimonial video propels your prospects into your sales funnel.
But let's start by clarifying what we are talking about.
What's a testimonial video?
Basically, this video will showcase your satisfied customers who will be talking in front of the camera about their initial difficulties and how your product / service helped them solve this problem.
It should include this information:
- Logo of your company.
- Name and position of your client.
- Painful points of your client.
- Why he chose your product
- How your
- Your contact can also give you statistics on the objectives achieved with your product.
After watching your testimonial video, viewers should have tasted a sincere and sincere opinion of someone who had the same problem and who could succeed through your product. This will definitely generate the love and trust of the brand. Let's look at a good example to know what it should look like:
Great, right? However, how can you create a perfect testimonial video? Find out how by following this guide step by step.
Take 1: Take a few questions for your client.
The first step is to think about the questions you will ask your clients / interviewees. Send this guideline in advance so that they know what to expect.
For relevant answers, consider including these questions:
- What was the problem you wanted to solve?
- What made you consider this product?
- Is there any obstacle that could have prevented you from buying this product? Have you been reluctant? (This question may help you discover a problem that you may not have taken into account.)
- How has your product improved your business?
- What features do you prefer?
- Can you name three other benefits? Would you recommend the product? If yes, why?
- Is there anything else you want to add?
Take 2: explore a filming location.
Your position should give context to the message you want to convey with your video testimony. First of all, you must decide to choose an indoor or outdoor location.
Shooting inside allows you to control the environment (light, traffic, noise, etc.). In addition, the framework will be safer and more private. It's also easier to shoot special effects and create extraordinary scenarios.
However, the costs tend to increase and shooting indoors is not the best option if you need a realistic set. The indoor locations can be a studio, a hall, a conference room or a bar / cafe.
When it comes to budget, shooting in the open can be a better choice. On the other hand, you will have no control over the environment, privacy and security. Think of the storage of the equipment, for example.
Examples of outdoor locations may be front of an office building, sidewalk or other special location. related to the subject of your video. In this example, a sports management application used a football field:
Take 3: Organize your shoot.
to set up your microphone, lighting, camera and decide where to position your subject.
Choose the Right Microphone
Keep in mind that the environment in which you shoot will affect the sound.
When shooting indoors, shotgun, bidirectional (if you have to record the interviewee's voice and interview), and lavalier pickups are better. As they tend to record the sounds of the environment, omnidirectional, cardioid and hypercardioid mics are not suitable in this case.
Keep in mind that all pickups are wind sensitive. If you shoot outdoors, you must reduce wind and other noise by placing an acoustic foam rubber windshield on the microphone. It is known as "zeppelin" because of its shape.
Set up your lighting
Balancing light is crucial. You do not want your interlocutor to be in camera with shadows on the face or a white spot on the forehead.
If you are shooting indoors, consider a three-point lighting fixture:
- the main one, is the brightest and most important light. It is usually placed on one side and high .
- The lamp of supports the first light illuminating the parts of the frame that would be in the shade if you only used a light
- The backlight help to separate the subjects from the background by lighting their backs.
There are many more types of lights, but with this basic setup, you will not fail.  Outdoor shooting can mean bright, dark areas on your subject's face. Use a "canvas" to minimize this effect. Soften sunlight by attaching a diffuser to a light foot (or similar device). A white panel can also be used to add dimensions to the subject's face.
Position your camera (s).
The benefits are simple: if you only use one camera, the editing process will be much simpler because you will only fear for a single video and audio file. 19659004] Use the traditional plan, mean for the interview. To capture emotional moments or specific / relevant quotes, you should make tight close-ups. The trickiest part is to try to predict when they will say this stuff and quickly adjust your shot. Guide yourself with the questionnaire and try to prepare yourself.
Place the camera at the same height as the investigator and the subject so that it does not appear to look up or down.
The goals of a good shot are to show a visual variety to keep it entertaining. Using multiple cameras is the easiest way to do it. That being said, you need to make sure that everyone uses the same image size, frame rate, aperture, ISO, and white balance. The editing process will be a little more difficult than with a single camera, because continuity and visual consistency are more difficult to track with two video files.
A classic setting might be camera A near the interviewer. the left or the right of the camera and the camera B on the same side, but a little further to capture a wider shot (of its size upwards for example). This arrangement allows you to take both a close-up and a medium-to-wide shot, providing you with adequate coverage.
Warning! You should never position them at an angle greater than 180 degrees, otherwise you will destroy the continuity of your video.
Position your subjects. 19659049] Ask the interviewer to stand up or sit right or left of the camera so that the subject just looks out of the camera. In fact, you should remind your client not to look directly at the camera, which often seems awful.
To position your interlocutor, you must know the basic rule of photography: the rule of thirds.