Turn Up The Volume for this article – It's Audio Content

Listen carefully: the time has come to add audio content to your content marketing strategy. If you want to keep your audience engaged, you have to think about your ears and eyes. According to Edison Research podcasts are becoming more and more popular. The "share of the audience" on mobile devices is almost tied to traditional radio and podcasts. Even though we are not yet ready to give up the article, there is an on-line trend toward a fair balance between Why choose audio content to create audio content? First, the traditional visual and the text. Genders are not enough to engender engagement in 2018. To succeed in a saturated content environment, where the overall shares of have dropped by 50% marketers have to think outside the box. The audio content makes sense because is the second preferred format of the video, according to Activate. The average American consumes five hours of video a day and two hours of audio content. BuzzSumo can help you determine if your audience is interested in audio content. See the most popular podcasts in the industry found that people spend seven hours a day on non-work-related activities. With limited free time, the audio becomes even more important as people can listen to podcasts and audio lessons when they do something else: running, walking, playing sports or doing chores. Video content, because it requires two meanings instead of one, is more limiting. Thus, audio content stimulates engagement and (or even because) it is easy to use by your audience during multiple tasks. Audio content is also becoming incredibly lucrative. Three years later, podcast advertising revenue is expected to double from $ 237 million in 2017 to as much as $ 642 million in 2021. [19659015Arecentstudy published by IAB almost two-thirds of listeners admit that they are inclined to buy or search for a product based on the recommendations of podcasts or advertisements broadcast during podcasts they like. Finally, according to IAB research, audio content has become more relevant in today's context because of the flexibility and control that It offers listeners. To summarize, you must choose to create and publish audio content because: It is easier for people to perform multiple tasks with podcasts than to read multiple articles or to watch a video. The number of marketers using audio content is increasing every year. The budget allocated to audio ads is growing faster than…

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Learn from the masters! 16 successful entrepreneurs share their number 1 e-mail

Almost 150,000 emails are sent every minute. Talk about the strong competition in the inbox. But there are some marketers whose messages exceed the rest. They are the ones who have incredible open rates and clicks, ever-increasing mailing lists, and a ridiculously high ROI. So how do these masters do it? To find out, we contacted some of the world's most successful email marketers - many of whom are AWeber customers - to get the best advice. 1. John Corcoran, Rise25 John Corcoran, of Rise25, calls by email his "number one priority" to communicate with his prospects and capture them in his mailing list. His company helps conference organizers, coaches, consultants and software companies increase their engagement and add new revenue streams by organizing small-group events for their valued participants. "Use webinars to develop your list.We have conducted more than 300 webinars in our business, and it's the most effective tool I know to capture leads and build a list of prospects We have organized webinars that have allowed us to add 3,000 new tracks from a single webinar, which is much more efficient than almost anything I know. " - John Corcoran ] 2. Shane and Jocelyn Sams, Inverted Lifestyle After years of layoffs, bad bosses and day-care problems, former teachers Shane and Jocelyn Sams finally started their own online business, which allowed them to replace their earnings and quit their full-time jobs. Now they help others to do the same on FlippedLifestyle.com. The Flip Your Life action plan helps other families become self-reliant and spend less time worrying about their money and spending more time together. For six years, email has been the driving force behind their online activities. "The best thing you can do to earn more money is to email your list every day." Lose the fear of the frequency with which you send your list by e-mail. Your goal is to find the red center of your mailing list, the people who want to open each email, who want to click on each link - because these are the exact people who will buy everything you sell! When we started sending our mailing lists daily, our open rates increased and we doubled our monthly income in 60 days. " - Shane Sams 3. Steve Chou, my wife quit her job LLC For nine years, Steve Chou has been using email to turn prospects into paying…

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Is your health care content the solution for clients in crisis?

In 2015, I arrived in Cleveland for Content Marketing World in good health and good humor, full of energy and enthusiasm for the week ahead. A few hours later, this enthusiasm turned to panic, as I completely focused on a sudden, sharp pain that woke me up in the middle of the night in my hotel room. In the space of 12 hours, I learned content marketing health care can and must play in the lives of consumers. If your health organization is looking to improve your content marketing prognosis, here are some ideas based on my vital information search experience in a situation that I had never anticipated. My Diagnostic Discovery Journey Although I am generally calm and relatively able to handle a crisis at home, I quickly discovered that managing care alone, in pain and in poor environments familiar minds - and a set of very different needs and perspectives in terms of information. Each step of my expedited user journey was to obtain relevant, reliable and personalized information for immediate use. Convert) to any standard solution (RX or OTC) that would solve my immediate (literal) problems, STAT. @joderama Click to tweet Two Warnings First: Although the following story is true, I omit some more personal details (I'm sure you understand). Second: My experience is filtered through a privilege lens - that is, someone who has a decent health insurance. While health industry brands have a myriad of opportunities to provide essential content to those who are not so lucky, these ideas will not be taken into account. My content review suspicion about the pain I was dealing with; so I looked for a treatment based on these semi-informed assumptions. My first step was to find answers to some logistical questions: Should I call an ambulance immediately? Can he wait until I can do it alone? Where is the nearest hospital? How can I get there? Will my California-based medical insurance cover out-of-state providers? If not, how much will the treatment cost? And there is no quick fix and I need a continuous treatment? Will I be allowed to go home? Let's take a closer look at how the content took into account what happened in the next 12 hours: Emergency Care [19659010] Questions : Should I call an ambulance immediately? Can he wait until I can do it on my own? This is one of the most…

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How to set up multiple blogs and why it's worth it

Blogs have skyrocketed in recent decades. From its rise in the 1990s to its legendary fall in the early 2000s, we saw it as a trend and a source of revenue. Nowadays, the digital world is taking over and blogs have come back as a viable profession. There are now millions of blogs dealing with every niche and every subject, no matter how obscure or strange it may be. The beauty of running a blog is that you can turn your passion and your leisure into income. You can truly generate a living wage by writing about what you love, as long as you are good and pay attention to certain technical details. But in this difficult situation, it is difficult to see how you can distinguish yourself as content. creator with a single blog. Have you thought about creating a second blog? Your first blog may be great, but if you want to develop your writing, you must understand that you will have to change your voice. A new niche requires a different way to approach your audience. Think well and hard if you are ready to develop another voice for your writing and if you can keep up. If you fail, it will not exhaust you. Before you start a new business, you need to determine why people should read your content. Unless you propose an innovative topic that few people discuss, you will have fierce competition. Before creating multiple blogs, remember that you will have to create something new and become someone's favorite inspiration source. Remember to create another blog, do not forget that you are human and that there are not many hours in the day. You will need to post regularly, write in all categories, take care of the promotion of social media, with emails and newsletters. It's quite difficult with just one blog, so consider the time and energy you will need to invest in half. Passion drives him, and he refuses to let those flames go out before we burn. So, know when you have too much, and never sacrifice quality for quantity. If you can hack it, you will find that there are many benefits to setting up and managing multiple blogs. This is not an easy route to take, but the destination will be worth it. You'll be on the right track to build an "empire" as they say, where you'll…

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