19 of the best landing page design examples to discover in 2018

How to convince your visitors to take the plunge on your website? There are so many elements that a high-end landing page requires, and making it as best as possible often depends on your landing page goals are Take the length of the form, for example. This is only one of the many components that you need to optimize, but best practices will tell you that short and long forms work well, it all depends if you want to generate a lot of (potentially) form submissions. lower quality. So, if you are looking to improve your landing page, useful to find out what's going on in a good landing page and see some examples of these nuanced elements in action. Surprisingly, when I started doing some research on this last point, I realized that there were virtually no sites with examples of modern landing pages and impressive ones that were not just a simple registration form on a front page. So we decided to compile a list of landing pages that we like ourselves. A big caveat here: I do not have access to statistics for these pages, so I can not tell you which point they convert visitors, prospects and customers. However, these examples - even those no longer active on the company's website - present some of the best combinations of nuanced landing page elements I've ever seen. Obviously, if you are inspired to try any of these tactics on your own site, the only way to know if they will work for you for sure is to test them for yourself. Examples of landing Shopify Muzzle TransferWise Airbnb Teambit Wistia Webflow Nauto Commercialization of industrial force [19659011] Incoming Emotion Velaro Live Chat IMPACT Branding & Design Unbounce Bills. com Trulia Landbot Webprofits H.BLOOM Conversion Laboratory Registry Entry Pages 1. Shopify Like most other display pages in this article, the Shopify homepage simplifies things. The user-centric title contains only a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the details and benefits of the test. There are only a few fields to complete before starting. All this allows you to better understand the point: sell online with their tool. 2. Muzzle Landing pages help users decide if your product or service is really worth their time and energy. What better way to communicate clearly and directly your value proposition than to…

Continue Reading

Want to prove the success of the content? Stop measuring it

What are you trying to measure? What does success look like? Too often, the answers to these questions are irrelevant to each other. One of my favorite books on data and measurement It's almost 30 years old, but it's more relevant than ever. He proposes a method to architect a system in order to appreciate the difference between the data and the information (index: one has a context and thus an influence on the action) and one reaches a real commercial measurement. Quotes from the book should resonate with content marketers: Tell me how you will measure me and I will tell you how I am going to behave. If you measure me illogically, do not complain about the illogical behavior. When I work with a company to develop its measurement strategy for content marketing, two main challenges emerge. First, the company generally has no real goal or purpose for its content marketing initiative. Many companies simply define their content marketing by producing ad hoc assets and measuring them as any campaign-based asset. The team is usually blocked (or resolved) to use content metrics such as clicks, shares, visits, and so on. In other words, it is interesting to know that the article or computer graphics has been found and read. it changes? You do not know. It's cool to know that a blog post has been read, but what behavior has changed, asks @Robert_Rose. Click for Tweet The second challenge, related to the first, is that While companies have a media initiative that allows them to collect and develop audiences, they simply do not know how to connect this new audience to a optimized purchasing behavior. In other words, "It's interesting that we have 5,000 people in our content marketing mailing list, but when are we going to sell them or convert them to leads? Will not it alienate them? "You do not know Wait a minute, should not you know if the content has changed the behavior of the public? Do not you know how content can convert subscriber lists into sales? Maybe, maybe not In the blog, CMI's books, workshops, and master classes, we're talking about measuring content marketing by looking at "the audiences that others are doing" marketing through other means. But, OK, what does it mean in the context of what you should measure? Quite funny, the second half of the wonderful Quote from Eli…

Continue Reading

I would have liked never to build a personal brand

Some of you who read this know who I am. And many of you do not do it. So, for those of you who ... I'm calling Neil Patel and I am the co-founder of an advertising agency called Neil Patel Digital. I've also co-founded some marketing technology companies. I blog about marketing at NeilPatel.com and, in the last 31 days, I've been able to reach 1,701,486 people on my blog. I have a decent audience after ... 927,000 fans on Facebook, 298,000 followers on Twitter 289,802 followers on LinkedIn and 159,588 subscribers on YouTube . During the past 28 days, 43,196 people So, can you see the problem with everything I do? Everything is related to my name. None of my businesses have so much traffic, and they are not nearly social follow-ups as my personal blog you are reading right now. And this is not even the biggest problem, that I will address later . ] But before explaining why I would no longer build a personal brand, let me turn to the following question: [19659015] Why did I build a personal brand? I never planned to build a personal brand. I started my career in marketing at the age of 16 years. My first website was a notice board called Advice Monkey (no longer exists) that I had started at the age of 16. I had no idea how to generate traffic ... I just thought you had set up a website and that people were visiting. Finally, I saved enough money to pick up trash and clean the toilets in an amusement park to pay a marketing company. They tore me up and gave little or no results. I did not have any other choice than to learn online marketing. I did so well that Advice Monkey started to rank on Google for competitive offers such as job offers, job search and technology. Essentially, I ranked for so many positions and careers that Advice Monkey started generating more than 100,000 visitors a month. I know that this does not seem to be an important traffic, but for a listless job board, the Internet not being as popular 17 years ago, and for me a 16 year old, I did not do too much harm . But that's it, I've never been able to do monkey work advice. I just did not know how to monetize it.…

Continue Reading

25 Examples of case studies that every trader should see

The saying "give the example" is important in politics and leadership roles - and it is also essential in marketing. Of course, you can tell your potential customers that your marketing team is the best for the cost per acquisition of the website (CPA), but as long as you do not offer examples, they will struggle to you believe. Achieving a compelling case study is one of the most powerful strategies to showcase your marketing skills. attract future customers. But it's easier said than done - you ran the campaign, you gathered the results, now what? To help you create an attractive, high-conversion case study, we've compiled a list of our favorites. Take a look and let these examples inspire your next case study design. 1. "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization" by HubSpot What's interesting about this case study is how it's done with the customer. This reflects a major HubSpot credo, which is to always meet the needs of the customer. The copy is accompanied by a brief description of why Shopify uses HubSpot and is accompanied by a short video and some basic statistics on the company. Note that this case study uses mixed media. Yes, there is a short video, but it is expanded in the extra text on the page. So while your case studies may use one or the other, do not be afraid to combine the written copy with visual elements to highlight the project's success. 2. "Designing the Future of Urban Agriculture", by IDEO Here is a design company that knows how to conduct with simplicity in its case studies. As soon as the visitor arrives at the page, he receives a large bold picture and two very simple text columns: "The challenge" and "The result". Immediately, IDEO shared two of the main pillars of the case study. And although it is great - the company has created a solution for the start of vertical agriculture. The challenge of INFARM - it does not stop there. As the user scrolls, these pillars are elaborated with a complete (but not overwhelming) copy that describes what the process looked like, with additional quotes and visuals. 3. "A secure Wi-Fi network is gaining ground for tournaments", by WatchGuard Then there are cases where images can tell almost the entire story - when they are executed correctly. Network Security Provider WatchGuard can…

Continue Reading
Close Menu