Using the Flowchart Method to Diagnose Downgrades – Whiteboard Friday

Posted by KameronJenkins Being one of the most perennial and frustrating tasks as SEO is to be able to identify the reason for a drop in rankings. There is an indeterminate number of factors in the classification today, but fortunately the methodology for diagnosing these fluctuations is readily available. In today's whiteboard today, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose downgrades using a flowchart and thought method. critical. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcript Welcome to this week's Whiteboard Friday edition. I'm calling Kameron Jenkins. I am the new SEO Wordsmith at Moz, and I am so happy to be here. Before that, I worked in an agency for about six and a half years. I've worked in the SEO department, and more often than not, the customer rankings have been dropped. What is it done? This flow chart was a bit based on this mentality: we need a logical workflow to be able to diagnose exactly what happened so that we can make very specific recommendations on how to solve the problem . So let's get straight to the point. It will be a flowchart, so a little nonlinear, but I hope it makes sense and helps you to work smarter than harder. Was this a major ranking down? No The first question I would like to ask is this: Has their ranking dropped? Basically, I would say it's something like pages 1 to 5 overnight. Minor would be something like he just dropped a few positions, like position 3 at position 5. We will first follow this path. It was minor. Was there a downward trend of about a month or more? This is not a magic number. A month is something you can use as a reference. But if there has been a steady decline and it's been a week since it's position 3 and then position 5 and then position 7, and it keeps getting smaller with time, I would consider this as a model of decline. So, no, I would actually say wait. Volatility is normal especially if you are at the bottom of page 1, maybe page 2 more. There will be many more changes in search results in these positions. Volatility is normal. Keep your eyes on it, . It's really good to just…

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The Ultimate Guide to Internet Marketing

The use of the Internet is increasing every day in the world - in fact, more than four billion people worldwide use the Internet from 2018. Marketing still consists of reach customers where they are. . Television commercials, print ads and billboards are just trying to do that. The Internet offers unique advantages that other marketing media can not offer: reach, ability to personalize content and the ability to create But the Internet can be an overwhelming and complete entity, filled with videos, recipes and news. articles and e-commerce sites. In the congested Internet space, how should you differentiate your business to reach the right audience? The answer is Internet marketing. Internet marketing uses digital channels, including email, social media, and motor sites, to reach your ideal audience. Unlike more traditional advertising media, such as print, the Internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. business in 2018. But with all the tricks and tricks, it can be difficult to distinguish short-term gains from effective long-term strategies, which is why we have created an ultimate guide. Here, we'll cover everything from marketing strategies to real-world examples to make sure your business reaches the right people out of those four billion. What is Internet Marketing / Online? Web marketing or advertising is a form of marketing that uses the Internet to deliver promotional messages to customers through digital channels such as search engines, emails, websites, and the media. social. social media, PPC and other methods related to the Internet. Let's take a look at two distinct goals of Internet marketing, as well as the methods needed to achieve those goals. Internet Marketing to Attract New Customers You can use online marketing strategies to attract new customers. To do this, you need to focus primarily on paid social network ads, search engines, and web design. For example, you can use Facebook's similar audiences to get your message across to a similar audience. Or, you could pay a social media influencer to share images of your products with his already established community. Paid social media can attract new customers to your brand or product, but you want to do market research and A / B testing before investing too much into a single social media channel. a powerful SEO presence. With 89% of B2B buyers and 81% of shoppers using the Internet to research before…

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How to create and publish original research: answers to questions from marketers

Marketing trends come and go, so when one type of content defies the trend, it's important to note it. That's what the original research does. When Steve Rayson recently analyzed 100 million items he found that: [traduction] "Search and authoritative reference content are the two types of content that get links and shares "-Steve Rayson, Director and Co-Founder The Point to Take: The publication of original research is a substantial opportunity for marketers right now. We recently partnered with BuzzSumo to study if and how marketers are using research and we found that about half of them are. Another quarter (26%) did not conduct research but plans to do so in the next 12 months. The bad news? Those who are thinking about research think that the biggest challenge will be understanding how to approach a project like this. Publishing your own survey-based study takes time, in part because it's a multi-step process, but also because it's a new "muscle" for many marketers . But, you can do it if you inquire about the process. At a recent webinar with BuzzSumo, I shared the main findings of our joint research and answered the most common (and most difficult) questions of respondents and interviewees who study or lead researches. If you prefer a more detailed version, you may view the webinar on this topic or view the slides. To check the performance of search content in your area, use the BuzzSumo instructions. Most shared section to search for the topics you are writing about. Add the word "Search" about you content. Frequently Asked Questions about original research, answer! What is an original research project? research projects go through four stages: Strategy and Planning: Similar to what you would do at the beginning of any new project, answer key questions such as: cover, and how you will use the search. Data Science: When conducting a poll search, you must decide which questions to ask (and how to ask them); schedule and test the survey; get answers and analyze the data. (Note: This is where the marketers have the most questions because it is there that they have the least experience.Most of the questions below are below relate to data science.) need to create the results of your search. We consciously use the word journalism because it insists on the importance of covering the story as a journalist. Above all, your research must…

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Better than basics: customize your SEO approach (with concrete examples)

Posted by Laura.Lippay Like people, websites come in all shapes and sizes. They have different ages, with different backgrounds, stories, motivations and resources. So, when it comes to approaching a site's SEO, best practices are not usually the most effective way to achieve it (besides, you're better than that). An analogy might be you were a fitness trainer. You have three customers. One of them is a 105-pound high school student who wants to get a little stronger. One of them is a 65 year old librarian who wants to improve his heart health. One is a heavyweight lumberjack who works to be the best stepping stone chopper in the world. Would you consider giving each of them the same diet and the same training routine? Probably not. You will probably go to: Learn all you can about their current diet, their health and their physical condition. Propose the best approach and the best tactics for each situation. and optimize, learning what works and what does not work. In SEO, consider how your priorities might be different if you see similar symptoms - say problems to rank something on the first page - for: New Sites vs Existing Sites New Content vs. Old Content Enterprise vs. small biz Local vs. Global Type of market - for example, a news site, an ecommerce site, a photo, or a parent community A new site might need to more work space or previous domain spam problems, while an older site might have years of technical problems to solve. New content may require an appropriate promotional key, while old content may simply be out of date. The approach of the company is often to make sure that different parts of the organization work together on things that they do not normally do, while the approach for them Small businesses are generally more piecemeal and more entrepreneurial. With the lack of trust in SEO today, people want to know if you can actually help them and how. Getting to know the client or projecting intimately and proposing customized solutions shows that you have taken the time to get to know the details and that you can suggest an effective solution. And let's not forget that your SEO gaming plan is not only important for customer success - it's important to build your own success, trust and reputation in this niche. How to Customize an Approach…

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