31 content marketing articles worthy of interest that should die

If you could pick one thing in content marketing that you want to delete today, what would it be? What about the only thing you expect in 12 months? This is what we asked the presenters of Content Marketing World. Not surprisingly, they had a lot to say. Their answers are diverse and sometimes contradictory. Chatbots, webinars, live streams, GIFs, influencers, ROI and many other topics are on the list. But should they die or expect to be strong? Continue reading to discover. (Note: Although we used "expect to be strong" as a label, some comments reflect already strong things that should remain so in a year.) ] Jason Schemmel Social Media Director, Harper Collins Christian Publishing A Dream: The term "Best Practices." the means are, "that's what worked for us." Too many people take this information and think, "If I do it exactly as they did, I will see the same success." ] Expect to be strong: Short videos (30 seconds or less) with captions. Put the term "best practices". It is a shortened state of mind. @JasonSchemmel #CMWorld Click to Tweet Ahava Leibtag President, Aha Media Group Wish wished to die: Long-form video content that is not fragmented. One Expects to Be Strong: Instagram Stories will be a success for a long time. Marketers must now be smarter about how to exploit them. Marketers must now be smarter to take advantage of @Instagram Stories. @ahaval #CMWorld Click to Tweet Ben H. Rome Director, Marketing, American Industrial Hygiene Association The wish would be to die: Stop Calling JIF, people. It's a GIF - with a hard G! Expect to be strong: The epic marketing marketing war will continue. Stop calling JIF. Ian Cleary CEO, RazorSocial The wish would be to die: Livestreaming of content that is not interesting. People are living because it's a trend, not because they have a good business strategy. Livestreaming is a trend, but the essential of the content is not interesting. @ iancleary. #CMWorld Click to Tweet Karl Sakas Agency Advisor, Sakas & Company The wish would be to die: Promotion of ladle webinars. I would love to see the end of the surprising content of educational webinars, then offer barely veiled selling points. Bait and switch is never a good strategy. One Expects to Be Strong : Podcasting, Audio Content, and Audio Marketing Let's leave webinar promotions shady. Stop surprising the education for…

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Ranking of the 6 most accurate keyword research tools

Posted by Jeff_Baker In January 2018, Brafton launched a massive organic keyword targeting campaign, over 90,000 words of published blog content. Did it work? Well, yes. We have doubled the total number of keywords we are classifying in less than six months. Using our advanced keyword research and topic writing process released earlier this year, we also increased our organic traffic by 45% and the number of keywords ranked among the top ten results by 130%. But we have a lot more than just traffic. From planning to performance and performance monitoring, we meticulously recorded every aspect of the project. I'm talking about the number of blog words, MarketMuse performance scores, SEO scores on the page, days indexed on Google. You call him, we registered him. As a by-product of this survey, we were able to establish juicy correlations between our target keyword rankings and variables that could affect and predict these rankings. But specifically for this piece ... To what extent can keyword search tools predict where you are going to rank. A bit of history We created a list of keywords that we wanted to target in blogs based on optimal combinations of search volume, organic difficulty scores, clutter SERP and research intent. We then wrote a blog article targeting each individual keyword. We have planned for each new blog content to rank the target keyword by itself. With our list of keywords in hand, my colleague and I manually created content notes explaining how we would like each blog article to be written to maximize the chances of ranking for the target keyword. Here is an example of a typical brief we would give to a writer: This image is linked to an example of content that Brafton delivers to authors. Between mid-January and the end of May, we ended up writing 55 blog posts, each targeting 55 unique keywords. 50 of these articles were ranked among the top 100 Google results. We then stopped and took a snapshot of the ranking position of each URL for its target keyword and the corresponding organic difficulty scores of Moz, SEMrush, Ahrefs, SpyFu and KW Finder. We also took the PPC competition scores from the Keyword Planner Tool. Our intention was to establish statistical correlations between our keyword ranking and the organic difficulty score of each tool. With this data, we were able to determine how accurately each tool…

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The ultimate guide to trust

"To build true self-confidence, we must focus on our successes and forget the failures and negatives of our lives." - Denis Waitley I know what you think ... easier said than done, okay? No one is born with high or low self-confidence. Trust is a feeling that people develop and work over time. For most people, trust is something that comes and goes. Think about it in terms of cycle: when someone is at the top of the cycle, he focuses on his achievements and achievements, which means he can feel confident and strong. But when they are at the bottom of their cycle, they focus on their failures and may feel little confidence or even vanquished. If you can identify yourself with the feeling that I am referring to the bottom of the confidence cycle, know that you are not alone. Everyone struggles from time to time with self-confidence. The key is to realize that trust is like a muscle - the more you work on it, the easier it will be to use and maintain. This article will teach you why everyone needs to work on their self-confidence. First, what is self-confidence? What is self-confidence? Self-confidence is what you feel. When you embark on an employment interview knowing that you will impress the hiring manager. A person feels confident when they think they can do something successfully by applying their judgment, knowledge and past experiences. How does self-confidence affect your life? do something. Have you felt an adrenaline rush? Did you feel strong and powerful? Did you have the impression of being able to conquer the world? Self-confidence does a lot for us. It boosts our self-esteem, reduces stress and often drives us to action. But the most important thing is that we feel good about ourselves. Let's take a look at some of the ways in which self-confidence affects our lives: Your happiness and self-esteem will increase Trust, but its definition is slightly different - l & # 39; evaluation of the value and self worth of a person. There is a direct correlation between self-confidence and self-esteem. When you believe in yourself, your talents, abilities, value and potential, self-esteem and self-confidence increase. When your self-esteem increases, you think you are worthy of the life you crave. Not only will you become more confident, but you will accept your failures more easily, you will give the credit…

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Discover the real value of the word E (and how to accept it)

" You continue to use that word, I do not think it means what you think it means. " - Inigo Montoya, The Princess Bride For marketers, "it's" the commitment. And we use it a lot. We use it in strategy meetings, tweets, videos and blog posts. We selected "create more engaging content" as one of our top priorities in Content Marketing Institute's annual surveys. We have listed "engagement" as one of our most important goals in content marketing in this same survey. At a recent content marketing event, a speaker used the word E 335,000 times during a 45-minute discussion session. (OK, I did not count, but she used the word A LOT.) But what exactly do you mean when you say the word E is the number of parts that a piece of content receives. Others think that the commitment is the number of visitors to a blog or the number of views that a video receives. Still others claim that they measure commitment by following the number of comments or conversations resulting from a single piece of content. Some count the "likes" and the "favorites" as proof that their content is appealing. Your definition of commitment is different from mine, which is different from theirs. We use the word E so often that a marketing context, the word has lost all meaning. It is time to solve this problem. What is the commitment? According to the Oxford English Dictionary, "engage" means "to occupy or attract (interest or attention)," while "interest" is the state of "wanting to know or learn something "and" the attention "is" consider something as interesting or important ". The marketing engagement is the act of occupying the desire of your audience or learning with the times. Therefore, if you plan to measure your engagement with your content, you need to focus on time-based measures such as time spent on the page or duration of the website visit. However, media such as audio and video have an even better metric to understand the engagement. Once you press the play button of a video, you end up with a limited number of options: pause, fast-backward, stop and play. As a spectator, you can also endorse the video at any time. Since video is a linear medium, measuring public engagement is simple: how many people reach the end? It is essential to arrive at the end of…

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