Do Twitter Ads Really Work? A surprising experience: 17.2 million views from a single Twitter feed

As New Year approaches, many of us find ourselves in an atmosphere of reflection. And that's exactly what Aytekin Tank, the founder of JotForm, felt as 2017 approaches the end of the year. Walking in Embarcadero, one of the busiest and most picturesque neighborhoods in San Francisco, he has a little zoned everything that happens around him. Meditative. Introspective. Contemplative. He had a lot to celebrate: JotForm had become a team of more than 130 people worldwide, it had more than 3.2 million users and its revenues continued to climb. It is also interesting to note that all this happened without a dollar of outside funding - a rather unusual story in Silicon Valley nowadays. But despite all the good news, there is something wrong with him. "Our competitors were very noisy on the Internet and their number of users was not even close to ours," he explained. "They announced the investments one by one, and found themselves at the top of TechCrunch, and we were quietly doing our business." During these moments of reflection, Aytekin realized that, like his competitors, he also had a history . to tell. So he decided to do just that: share his story. But in his way. Building a Brand Through Stories Aytekin's first order of the day was simple: Writing stories to tell the story of JotForm. Surrounded by autonomous teams, he was able to devote his time to all the tasks that, in his opinion, would have the greatest impact on the company, so the choice of content was an easy decision to make. him. His first post - How not to follow my dreams has allowed me to create a startup with 3.2 million users - was published in a popular publication, The Startup, and reached more than 50,000 page views almost overnight. His second post - Time off or the TechCrunch summit? - was just as successful. "I published these stories on December 18 and 26 respectively," he explained. "Given their influence and resonance with a wide audience, I made my decision. I was going to start writing seriously in 2018. " Aytekin had found his place. His authentic and honest stories have seduced startup enthusiasts and he has decided to write at least two publications by week in 2018 to share his career as founder and CEO of JotForm Embrace Twitter: an advertising experience with $ 24 098 commercials…

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Expert Guide for Optimizing Automated Rules in Google Ads

Managing a Google Ads account can be difficult, especially if you do not have the time or the dedicated team. Fortunately, there are ways to automate your accounts directly in the platform. One of my favorites is Google's automated rules feature. Today, I will review the rules to follow and give advice on how to make yours as effective as possible. started! Automated Rules Basics Automated rules can be a very powerful way to semi-automate your Google Ads accounts. They are pretty much exactly what they look like: a set of rules with conditions that run automatically and make changes to your accounts. Automated rules are highly customizable and allow you to make scheduled changes to most aspects of an account. Here are all the places that automated rules may apply: When you are ready to create a new rule, you can follow several steps. The first is to simply navigate to the campaign or account you want to automate in the interface. Check the blue box next to what you want to automate, click "Edit," then choose "Create an Automated Rule." ", then choose" Rules "under the" Bulk Actions "section. Once you have selected what you want to automate, you are prompted to select the type of rule to execute. Depending on the aspect of the account you want to automate, there are a handful of different options, but they usually boil down to the following: Break Enable Send an Email [19659013] Change Offer / Budget Each of them is relatively explicit and I will not go into detail at this point. The next part of rule building is where you can be very personalized for your needs. Once you have chosen the type of rule you want to execute, it's time to set conditions. It's where the fun really goes. In the Automated Rules Generator, a screen that looks like this one depends on the chosen route: I will review a slightly more complex rule Change keyword bids based on performance to give you an example to follow. Your rules can be as simple or as complex as you like, but I hope that a slightly more detailed example will be more useful than a simple one. On this screen you will see that there are actually 6 different sections of the construction of a rule: Type of Rule Apply to Define Action Conditions Periods Since we have…

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Instagram co-founders Step Down, Vertical Video is gaining momentum, Facebook is launching Stories Ads, and more!

Looking to keep up to date with the latest social media news, but you have little time? We have you covered! This week (episode 114), we discuss all this and many other things: The co-founders of Instagram leave their post on Facebook, causing a shock in the sector. We cover what this critical change means for the social giant. Vertical video is gaining momentum and the time has come for companies to engage in this trend. Vertical video is quickly becoming the preferred method of consuming online content. Facebook launches a new powerful advertising format - Stories Ads. Stories are a great way to reach your customers on social media and this ad format is an exciting opportunity for businesses around the world. Facebook will now allow Facebook pages to join groups as a page. This exciting announcement offers businesses a new way to connect to their Facebook community in 2018 and beyond. Join more than 20,000 weekly listeners for the Buffer podcast Latest news on social media marketing, updates, stories, thoughts and recommendations. Let's take a closer look! Kevin Systrom and Mike Krieger, co-founders of Instagram. Photo: Instagram Press Instagram co-founders quit, vertical video is gaining ground, Facebook is launching Stories stories, and more! [complete podcast transcript] What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Part I: The co-founders of Instagram resign their positions on Facebook Part II: Vertical video is gaining popularity and popularity among brands. Part III: Facebook launches the powerful new format of Stories Ads for Pages . Part IV: Facebook will now allow Pages to join Facebook groups Hailley : Hello everyone! I'm Hailley Griffis and here's The Science of Social Media, a Buffer podcast. Your weekly sandbox for stories on social networks, ideas, experiences and learnings. Brian : Welcome to episode 114, I'm calling Brian Peters and this week we are analyzing what is probably the biggest social media outlet. history of the year. The co-founders of Instagram are resigning and we have a glimpse of the future of the social giant. Hailley : We also examine vertical video and its evolution. on social networks (in terms of use and efficiency). Plus, two important Facebook ads, including Stories ads and groups, and more. Brian : As always, welcome to the show. Part I: The co-founders of Instagram leave Facebook Hailley : I guess there's no better…

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752,626 Facebook ads analyzed, a case study on the growth of e-commerce, new social media tools and much more!

There is still in the social media marketing industry that it can be difficult to keep abreast of the latest news and information. Constant changes on Facebook and Instagram algorithms for the silent growth of LinkedIn and the launch of IGTV on Instagram, marketers and businesses have their hands full. That's why we created what we call " Minisodes ". social media. The episodes are 10 to 15 minute shows where we cover all the latest news on social media marketing that you need to know as a business. Join more than 16,000 merchant colleagues and business owners every week to keep you up-to-date on the latest news, trends and ideas! This week we cover a large study that analyzed over 750,000 listings on Facebook. an electronic trademark has generated thousands of emails and subscribers, our new favorite social media tools and many more. Let's Enter Live How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS What You'll Learn in This Episode What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Running out of time? No problem! Here are four points to keep in mind: How social media contests can help your brand get the boost you're looking for Top 5 ads from over 750,000 Facebook ads social media tools you can try today in 2018 Essential resources of the episode How an ecommerce company has generated more than 41,000 emails and 10K social media subscribers - Viper Results and Reviews from over 75,000 Facebook Ads - AdEspresso 26 Tools and Apps for Social Media Marketers - Social Media Examiner How to Sell on Instagram [complete podcast transcript] Brian : Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley : Welcome to the episode # 104! I am Hailley Griffis and today we have a packed show. Really excited for this one. Many great articles have been published in the marketing industry this week and we share the most important points of all these articles. Brian : Facebook ads to the favorite email generation social media tools on the market, it's the one you will not want to miss. Let's start the show! Hailley : A marketing strategy that seems to thrive in so many different…

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