How to Search by Keyword for SEO: A Beginner's Guide

While Google keeps us up-to-date with all the algorithm updates they're deploying, one thing has remained pretty consistent for incoming marketers looking to optimize their websites: search by words key. > "src =" https: //no-cache.hubspot.com/cta/default/53/bd685600-02f9-40f3-a4e7-18488a8d79ba.png "> The Necessity of to do the keyword search has remained the same. Keyword Search consists of using keywords to find and search search terms that users enter search engines. Knowledge of these search terms can help guide the content strategy or marketing strategy as a whole. I'm going to introduce a keyword research process that you can follow for terms that you should target. In this way, you will be able to establish and execute a strong keyword strategy that will help you find the search terms that interest you. How to Search Keywords for Your SEO Strategy Step 1: Make a list of important and relevant topics based on what you know about your business. To start this process, think about the topics you want to rank generic buckets. You think that 5 to 10 topics are important to your business, and you'll use them to help you find specific keywords later in the process. regular blogger, these are probably the topics you blog on most frequently. Or perhaps they are the topics most discussed in business conversations. Put yourself in the shoes of your buying personalities - what types of topics will your target audience seek to find your business? If you were a company like HubSpot, for example - selling marketing software (which contains great SEO tools ... but I dismiss it ;-) - you could have general themes like " entering marketing "" blogging "" email marketing "" lead generation "" SEO "" social media "" marketing analytics ", and " marketing automation . " Step 2: Complete the Now that you have a few topic compartments that you want to focus on, it's time to identify some keywords that fall into these compartments. You think it's important to categorize these phrases in the SERPs (search engine results pages) because your target client is probably doing research on these specific terms. For example, if I took this last topic for an inbound marketing software publisher - "marketing automation" - I would think of key phrases that I think people would type in relation to this topic. These could include: marketing automation tools how to use marketing automation software what is…

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Rewrite the Beginner's Guide to SEO, Chapter 2: Crawling, Indexing and Ranking

Posted by BritneyMuller It's been a few months since our last part of our current work rewriting the Beginner's Guide to SEO, but after a brief hiatus, we're back to sharing our draft of Chapter Two with you! This would not have been possible without the help of Kameron Jenkins who thoughtfully contributed to his talent for composing words throughout this piece. This is your resource, the guide that has probably triggered your interest and SEO knowledge, and we want to do what you want. You have left incredibly useful comments on our draft and the draft chapter 1, and we would be honored if you took the time to let us know what you think of chapter two in the comments below. Chapter 2: Search Engine Operation - Exploration, Indexing and Ranking First of all, As we mentioned in Chapter 1, search engines are answers. They exist to discover, understand and organize Internet content in order to offer the most relevant results to the questions posed by the researchers. In order to appear in the search results, your content must first be visible to the search engines. This is probably the most important piece of the SEO puzzle: if your site can not be found, you will never end up in the SERPs (search engine results page). How do search engines work? Search engines have three main functions: Crawl: Search the Internet for content and review the code / content of each URL found. Index: Store and organize content found during the scanning process. Once a page is in the index, it is displayed to respond to relevant queries. Rank: Provides the content elements that will best answer a searcher's query. Order the search results by the most useful to a particular query. What is search engine exploration? Crawling is the discovery process in which search engines send a team of robots (called robots or robots) to find new and updated content. The content may vary - it may be a webpage, an image, a video, a PDF file, and so on. - but regardless of the format, the content is discovered by links. The bot starts by retrieving a few web pages, then follows the links on these web pages to find new URLs. By browsing this path of links, crawlers can find new content and add it to their index - a massive database of discovered URLs…

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Rewriting the Beginner's Guide to SEO, Chapter 4: Page Optimization

Posted by BritneyMuller Chapter Four of the Beginner's Guide to SEO Rewriting is packed to the point of learning the SEO page. After all the good feedback you have provided up to here on our plan, chapter one, chapter two and chapter three, we are eager to hear what you think of chapter four. What's really working for you? What do you think is missing? Read more and give us your comments in the comments! Chapter 4: Optimization on the page Use your search to build your message. Now that you know how your target market is being researched, it's time to get started with page optimization, the practice of web pages answering questions from researchers. SEO on-page is multi-faceted and goes beyond content in other things, like Meta schemas and tags, which we'll discuss further in the next chapter on technical optimization. For now, put your words hats - it's time to create your content! Creating Your Content Applying Your Search by Keyword In the last chapter, we learned about ways to find out how your target audience searches for your content. Now it's time to put this research into practice. Here's a simple diagram to follow to apply your search by keyword: Study your keywords and group those whose topics and intentions are similar. These groups will be your pages rather than creating individual pages for each keyword variation. If you have not already done so, evaluate the SERP for each keyword or group of keywords to determine the type and format of your content. Some features of the ranking pages to take into account: Are they heavy in image or video? Is the content lengthy or concise? Is the content formatted in lists, bullets or paragraphs? Ask yourself, "What unique value could I offer to improve my page than the pages currently ranked for my keyword?" Page Optimization allows you to transform your search into content for your audience will like. Just make sure you do not fall into the trap of low value tactics that could do more than help! Low Value Tactics to Avoid Your web content should exist to answer researchers' questions, guide them to your site, and help them understand the purpose of your site. The content should not be created for the sole purpose of allowing a high ranking in the search. Ranking is a way to reach a goal, the goal…

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