SEO Reputation Management: How to Own Your Brand Keywords in Google – Whiteboard Friday

Posted by randfish The first experience of a researcher with your brand occurs on Google's SERPs - and not on your website. Having the ability to influence their first organic impression can go a long way towards improving both the customer perception of your brand and the conversion rates. In today's whiteboard on Friday, Rand takes us through the challenges inherent in managing SEO reputation and tactics to do it effectively. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcription Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week, we discuss the management of SEO reputation. It turns out that I have had several conversations with many of you in the Moz community and many friends from the world of startups and entrepreneurship about this problem that arises from consistent way. Seeking your brand in Google, experience their first experience before you even arrive on your site. Their first experience with your brand is via Google's search results page. This SERP, controlling what appears here, what it says, how it says it, where it ranks, where it ranks, all these kinds of things, can have a strong influence on a lot of things. The Challenge We know that the content of search results can have an impact ... Your conversion rate. People see that criticism is generally mediocre or that the wording is confusing or that it creates questions in their mind that your content is not responding. This can affect your conversion rate. This can hinder amplification. People who see you here, who think you have something negative or negative, are less likely to bond or share or talk about you. This can have an impact on customer satisfaction. Customers who are going to buy from you, but who see something negative in the search results, are more likely to complain about it. Or if they find that your rating or rating is lower or otherwise, they are more likely to contribute negatively than they had seen you had stellar problems. Their expectations are biased by what is in these research results. So many conversations I've had, for example with people in the startup business, look like, "Hey, people are looking at my product, we're barely there at the moment." We do not have those customers as customers, we may think that we are doing astroturfing…

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The Ultimate Guide to Brand Awareness

Have you ever heard people describe themselves as "Apple people", "Nike people" or "Trader Joe's people"? habits so that consumers do not have to think twice before becoming a customer, time and time again. This guide will help you better understand brand awareness, establish it with your audience and develop morph campaigns with your company. Let's dive in. Brand awareness may seem like a vague concept and, in truth, it is. For traders and business owners who like to evaluate success with sharp and orderly numbers, brand awareness will likely shake your feathers. But this is not because it is not a metric that can be perfectly determined does not carry value. Brand awareness is extremely important to the success of the company and the overall marketing goals. Here's why. Brand Awareness Fosters Trust In a world where consumers rely on extensive research and the opinion of others before making a simple purchase, brand confidence is paramount. Once a consumer adheres to your brand, he is more likely to make repeated purchases with little or no thought - thus bridging the gap between trust and loyalty. When you put a proverbial face to your brand name, consumers can trust more easily. Brand awareness efforts give your brand a personality and a point of sale to be sincere, receive feedback and tell a story. These are all ways in which we humans build trust with each other. The man / brand relationship is not different. Brand Awareness Creates Association When you had a paper cut, I bet you put a bandage on. When you have had an urgent question, I am sure you have googled it. When you need to make some copies, I guess you have them Xeroxed. And when you're packed for a good picnic, I'm willing to bet you got a Coke to drink. Am I right? Probably. But ... notice how some of the words above are in uppercase. These are marks, not nouns or verbs. Speaking of Unbranded Band-Aid should be called Bandage, Google, Search Engine, and Xerox, Copier. But it's more fun to refer to the brand itself, even if we do not use their product . That's what makes brand awareness. It associates actions and products with particular brands, unconsciously encouraging us to replace common words with brand terms. And before you know it, simple paper cuts or picnics promote our brand. Brand Awareness…

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