How two brands generate hundreds of thousands of revenue on social media, big news on Twitter, new LinkedIn ad formats, and more!

Want to follow the news of social media, but shortly? We have you covered! This week (episode # 113), we discuss all this and more: How two brands use social media, particularly Instagram and Instagram, to generate hundreds of thousands of dollars in revenue and why it's not may not be as difficult as you think. Instagram is testing a brand new stand-alone shopping app that could put them in the same conversation as major e-commerce platforms such as Shopify, WooCommerce and Magento. LinkedIn launches a powerful advertising format for companies called Dynamic Ads. We break down exactly what they are and what they can do for your business. Big news on Twitter. They publish a feature that will allow users to switch between a timeline and algorithmic timeline. We have all the information you need to know. Join more than 18,000 weekly listeners for the Buffer podcast, The Science of Social Media, where we present the latest news, news, articles on social networks. How two brands generate hundreds of thousands of revenue on social media, big news on Twitter, new LinkedIn ad formats, and so on. [complete podcast transcript] What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Part One: How Two Brands Generate Hundreds of Thousands of Revenue on Social Media Part II: Instagram Works on a Brand New Standalone Business Application Part III: LinkedIn Launches New Powerful Dynamic Ads Format Part IV: Twitter allowing users to move to a chronological chronology Brian : Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley : Welcome to episode # 113, I'm Hailley Griffis and this week we introduce you to the latest social media and marketing, starting with some case studies on how two companies used social media to generate hundreds of thousands of dollars in sales, as well as some big news from Twitter. Brian : dive into exciting new LinkedIn ad formats as well as the brand new Instagram purchase app. Tons of things to say, thank you for joining us wherever you are - Launch of the series! Part One: How Two Brands Generate Hundreds of Thousands of Revenue on Social Media Hailley : It was a cold morning in January in Berlin, Germany, and Jonathan Courtney…

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5 brands that have their e-commerce strategies well

Did you know that more than 1.66 billion people around the world bought products and services online in 2017? And the number of digital buyers worldwide is expected to reach 2.14 billion by 2021. This suggests that more people are choosing to buy online, which gives a boost. to the e-commerce market. Some of them choose to buy online for convenience, while others are attracted by the competitive rates offered by many e-commerce companies. It takes a lot of time and effort to develop effective e-commerce strategies that can increase your sales. In this article, we will examine some of the most successful e-commerce strategies and brands that are successfully using them. The Most Successful Ecommerce Strategies You Need to Know People are becoming more open to online shopping, which is a good sign for all ecommerce companies. You can make the most of these strategies by using effective e-commerce marketing strategies. Here are some e-commerce strategies that work well for most businesses: Personalization: Consumers expect brands to consider them as individuals. In fact, 90% of people in the United States said that personalized content was very appealing. So you should use custom marketing strategies such as custom product recommendations and cart abandonment emails Coherence between channels: Consumers are also waiting that your interactions with them are consistent across all online and offline channels. Successful brands use omni-channel strategies to deliver the same customer experience across all channels. Branding on social networks: 60% think to consider social media when they make a decision to buy. The effective use of social media can improve your ROI of electronic marketing. Be sure to interact with your audience on social media, introduce new products and offer discounts. You can also use social media platforms, such as Twitter, to deliver exceptional customer service and build customer loyalty. Mobile Commerce: The increasing use of mobile devices has resulted in the popularity of mobile commerce. During the fourth quarter of 2017, 24% of all e - commerce spending in the United States came from mobile devices. Consumers buy not only with their mobile devices, but also use them to track delivery, compare prices, read reviews, and search for coupon codes. So, with a mobile site or a mobile shopping app, implement mobile-based e-commerce strategies. Marketing influence: Influencers are followed by a large number of people who trust them. They can help you be visible to your…

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We analyzed 43 million Facebook messages among the top 20,000 brands (new search)

What year for business pages on Facebook! One feels every time we, merchants and business owners think to our marketing strategy the major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we have learned that the best way to reach our audiences on Facebook is to study the data, to constantly experiment, to be open to it. Learning and In the spirit of learning, in partnership with BuzzSumo, analyzed more than 43 million messages from the top 20,000 brands on Facebook in the United States. one of the most important studies of 2018. Today, we are delighted to share the revealing research with you ( hint: The commitment of the page continues to decline ) as well that the way your business or brand can reorganize your marketing strategy is a success story on the platform. Table of Contents Principal Findings of 43 Million Publications on the Facebook Page more 39, global commitment to the page decreases The Facebook engagement for videos, images and links The publication of 5 times a day is translated by a higher commitment [19659010] 5 Reasons Why the Engagement of the Facebook Page is Down [1945900] How to Improve Your Facebook Marketing Strategy Today Lessons from the 43 Million Analysis Facebook page posts to some of the world's most robust Facebook data, which feeds incredible research studies like this one where they have analyzed more than 100 million videos on Facebook. Earlier this month, we contacted their team with) question: How do the professional Facebook pages perform in 2018? Here is what we learned ... 1. The best pages show a lot more One wonders for a long time if the publication of your Facebook page does not lead to more results. Many brands report a positive increase in their results when they display more, while others know the opposite. In any case, as shown in the graph below, the number of posts per quarter increased from 6.5 million to 24%. posts to 8.1 million messages in the past year. This figure rose from 72,000 messages per day in the first quarter of 2017 to 90,032 messages per day in Q2 2018 . In other words, nearly 20,000 additional pieces of content are published by the world's leading brands ... every day . the first 20,000 Facebook pages published on average 135 messages per month or a little…

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