How to be an agent of change: examples from the best content marketing prize winners

"What are the next steps for content marketing?" As modern marketing practitioners, can not m & # 39; to keep an eye on what the future holds. The dynamic nature of the digital industry means that we can never feel too comfortable or too complacent to create meaningful content experiences. Consumer trends, behaviors and information needs are constantly changing. Our role is not only to build strong and confident customer relationships, but to serve as agents of change, enabling our brands, strategies and stories to evolve with them. ] When it comes to creating a new, forward-looking course, we can all learn from the winners and finalists of this year's Content Marketing Awards. Each has demonstrated the important role that content can play in change, whether it is to attract new audiences, to look for new business opportunities or to share a new vision for tomorrow. Content marketers in the categories that cover strategy, distribution, editorial and design. In all, 92 winners were selected from a total of more than 1,100 applications. In addition to the winners of the category, four prizes were awarded on September 5 at Content Marketing World: Year Project Year Agency (less than 100 employees) Agency of the Year (more than 100 employees) Content Marketer of the Year If you are looking for inspiration to advance your content marketing practices I highly recommend Check out some of the notable efforts of this year's Project Winner and Finalists: Ideas of Order Magazine (Winner: Project of the Year, Best New Print - Editorial). Agency of the Year <100 employees) California Closets is a high-end guard space management company anchored in the belief that a well-organized environment characterized by quality, impeccable style and personalized functionality - promotes creativity, relaxation and beneficial concentration. But despite the brand's strong vision for chaos, the message did not reach its demanding and demanding luxury members who strove to distinguish the brand and recognize its brand. unique value. In an increasingly competitive industry, California Closets is committed to making its brand a company that elegantly designs better lives. With the help of his Redbird agency, he launched Ideas of Order - a rich and tangible content experience that turns the brand's assets into a celebratory showcase of how an organized personal environment can create a sense of ownership. Harmony and promote positive feelings of calm and confidence. , and joy. Four weeks after launching…

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21 Things To Do (or Don'ts) After a Change in Social Media Algorithm

In the marketing world, a change in the algorithm of a social media platform is a milestone. The strong reliance of brands on Facebook, Twitter, Instagram, LinkedIn, etc. , as content distribution platforms mean that even a slight change is tightening the links between social media and the hands of marketers. What should you do when your favorite social media platform Consider the advice of these 21 experts who present to Content Marketing World 2018. Be the turtle, not the hare Often the initial panic inflates the impact of change and an immediate adjustment in response to the alarm can do more harm than good. By staying stable and carefully measuring the impact, you can make more informed adjustments to your strategy based on actual results rather than rumors. Melanie Deziel founder, StoryFuel The socialmedia algorithm changes. Measure the actual results, then adjust, says @mdeziel. Click to Tweet Examine All Factors An algorithm could change your success both positively and negatively, but many other factors - type of content, quality of content or key events. The most important thing to understand is the performance of your social content and the factors that can affect its performance. Amy Higgins Director of Content Marketing, Sojern is a factor in social outcomes - but quality content, key events are also important. @amywhiggins Click to Tweet RELATED CONTENT: 3 models (and tools) to understand, predict and react to your social media Think Agile A major algorithm change is perfect time for the hypothesis test - an excellent case of use for Agile. Set up safe experiences and see what works and what does not work. An agile marketing team could devote half (or all) of a sprint to conducting experiments on a single social channel and to a much deeper understanding of how their content needs to adapt. Andrea Fryrear President and Senior Trainer, AgileSherpas According to @AndreaFryrear, use a #socialmedia change as a good time to test your hypotheses. #CMWorld Click to Tweet Grow from changes Adapt. For example, when the organic reach dropped, we increased the frequency. It helped me a little. Then we started to do more marketing influence and collaborative content. This gave us more ways to mention and share. It helped a lot. When social networks began to propel video to the top of the stream, we started producing more social videos. That helped a ton. It is 10…

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How to get around the latest change in Google's algorithm

Have you noticed that Google is constantly making changes to the algorithm? And when they do, they rarely tell you the change that they brought. They tend to keep it a little vague, like that ... So, you want to know how I've bypassed this bet algorithm? Before I tell you how, there are a few things you need to know. How Google Works Can you guess how many factors are in Google's algorithm? There is more than 200! SEO is complicated. If Google facilitated SEO, the product and service pages would rank at the top of all Google searches rather than content-rich pages. This means that it would be easier to rank and earn money, which will spend money on Google ads. Just look at the image above, Google has generated more than $ 95 billion in advertising revenue. It's a ridiculous sum! Now, Google is not limited to placing content-rich sites at the top of search results because they care about advertising revenue . that's what you want . See, the goal of Google is to offer you the best experience. As a user who wants to see the product and service pages at the top of the organic results, then By giving you the best user experience, you always come back to Google, which allows them to make money ads. If they did not focus on the user experience and made you happy, Google would not be the most popular search engine. That would be Bing or another search engine. So, when Google modifies an algorithm, it does so because it has taught you to offer a better experience. They're not Do not make these changes because they want to mess up your rankings or ruin your business. Google is not perfect Similar to any other business, Google is not perfect. They make mistakes (we all do), and sometimes the changes they make may not give you the best experience. When they can make changes, they can learn that some adjustments did not work out as they wished, which is why is why you see fluctuations in search traffic. Just look at my search traffic for the whole year 2017: When you look at the graph above, you may have generated 6,162,300 visits, of which 4,284,056 are unique. If you look even closer, you will see that 2017 has started really well. February has been a good…

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