Curation of content: the best way to stay in the center of your audience's attention

It is difficult to keep your company or brand at the forefront of your audience's concerns. But with strategic content retention, you can become the inescapable source of the industry they are looking for. However, there is a problem: So. A lot. Content. These three words probably sum up the Internet as a whole. As the days go by, more and more content is published, whether it is good or bad. This is a heavy blow to digital marketers. They face stiffer competition to catch the market's attention and adopt an advanced content ideation strategy to keep up with their competitors. Every content created by your competitors is also competitive. In addition, every piece of content created by non-competitors is also competing to attract the attention of your audience. But what if it was the opposite? What if you could use all of these non-competitive content to your advantage? And if all the content could become a springboard to create a completely solid piece? What if you could use the work of others legally and still enjoyed significant benefits for your own business? My friends, we are talking about content processing not so new concept that the biggest marketers have been using for years. Proper curation of the content can yield huge results that might surprise you. In this article, we will cover: Curated Content Distribution Methods Curative Content Types Curative Content [19659012] All for the purpose of teaching you how to use the content of other people to stay at the forefront of your audience's concerns. Organized Content Distribution Methods Before entering the "Procedures to Follow" "From curation of content, let's talk about the methods you can use to publish selected content. The main distribution channels, in order of difficulty, are as follows: Social Networks : This is probably the easiest. how to distribute the content. Organizing here also helps you to retain your social subscribers with regular content. Blog : If you have a personal blog or business, use Curation to produce blog posts . : Using platforms such as YouTube or Vimeo, you can produce videos of selected content This article mainly deals with the management of social media channels and blogs, but the principles can also be applied to video . There are six types of organized content. Think of it as different formats that will create an interesting variety for your audience. You will want…

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How Ahrefs and Buffer generate more than 300,000 sessions per month with Evergreen content and social media

Discover how Buffer uses organic and free traffic strategies to boost the growth of our blog. Learn how to boost blog content by back engineering social media videos that will delight your audience. Find out how we generated. over 30,000 clicks were generated on our content through paid shopping channels and how we optimize lower CPC ads while increasing clickthrough rates. Creating traffic on your website in 2018 is not an easy task. ever-increasing quantity of online content ongoing changes in search engines such as Google and constant updates of platform algorithms such as Facebook. However, if you are in a competitive sector dominated by established sites, all is not lost. You can still get tons of traffic on websites with an ingenious content marketing strategy centered on the production quality of evergreen . have . We recently teamed up with Tim Soulo, Marketing and Product Strategy Manager at Ahrefs, to discuss what the top performers are doing to drive quality web site traffic in 2018. prefer the video? Check out our webinar below: Generating Quality Website Traffic Did you know that more than 90% of website pages did not generate organic search from Google? In fact, if you look good, less than 1% of the pages of websites generate the bulk of organic traffic online: That's why it is Essential to set up a content strategy incorporates well-researched and persistent topics that will generate long-term traffic to your website. The Buffer blog, for example, receives about 1.3 million hits each month and more than 80% of our traffic on the site . ] is coming from people looking for social media marketing topics on Google and looking for our blog posts. This figure of 80% is also known as organic traffic and is the most scalable and reliable source of traffic for most websites. We did this by having only two content writers for most of the last seven years. If we can do it, you can too! Here is how we approach the growth of traffic: Write on Evergreen Topics and Promote It Regularly This first graph shows the traffic of most of the blog articles written today. The blog post receives a spike in traffic from social media and email on the day of publication. But the traffic fades over time because the blog post is not positioning itself well on Google and is no longer the…

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How to answer 25 FAQ on content marketing

Editor's note: This article follows an article dated August on 25 frequently asked questions about content marketing . Content Marketing by your Executives or Customers? Want a dandy cheat sheet to these questions? We are here to help. First, we asked Content Marketing World presenters to share the best questions they were asked about content marketing. Some even shared their answers. Then we asked the CMI community for additional responses. And when we had some unanswered questions, we organized responses from expert sources. Now, here are 25 questions that you will probably be asked and how to answer them. 1. Should we do it? Too often, clients say, "Can we do this?" They are so enamored of what is new and possible that they do not stop to ask the public Bethany Chambers North Coast Media We have just written about 99 benefits of content marketing. Benefits include a shorter sales cycle (# 4), paid advertising supplement (# 10) and measurable custom conversion tracking (# 25). Jeff Baker and Tom Agnew Brafton RELATED CONTENT: 9 statistics that will make you want to invest in content marketing 2 . What is content marketing? This is a good wake up call. We need to evangelize and educate the organization on how our content marketing efforts are helping to stimulate activity. Peg Miller Xactly Content Marketing is a strategic marketing approach relevant and consistent content to attract and retain a clearly defined audience - and, ultimately, to lead a profitable customer action . Content Marketing Institute When companies ask me about content marketing and then search on Google for the keywords that they rank to show the value of content marketing. This helps them to know the real benefit of content marketing. Prasun Shakya The Prasun Shakya Company RELATED CONTENT: How to Explain Content Marketing to Anyone (New Examples) 3. Does content marketing work? Yes. Stoney deGeyter Pole Position What does it mean that your content marketing works? It means that it supports your marketing and business goals. Here's a simple way to track your content marketing program and, more importantly, communicate it to your team and management. Cathy McPhillips, Content Marketing Institute Does #contentmarketing work? Yes, if it supports marketing and business goals, says @cmcphillips. #CMWorld Click to Tweet RELATED CONTENT: How to explain the return on investment of content marketing to win (or keep) the buy-in 4. How does marketing without…

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How Cisco Merges Martech with Creative Content

If you could create from scratch the ideal multi-sector global conglomerate to more than 700 product families, would you let each of these 700 product managers target the same customer separately? Why then do so many corporate brands find themselves in a similar situation? Three years ago, the Cisco marketing team became aware of this real situation. Cisco Marketing Director Bob Meindl and Cisco Marketing Manager Jenny Hooks describe the revelation of their Intelligent Content 2018 conference on beauty and the beast: balancing content innovation with Martech's capabilities. we focused on product marketing and each business unit marketed its products to customers, "says Bob. "To be fair, they thought of the customer and understood the customer, but only from the very specific purpose of their product." Many B2B marketers mistakenly focus on the product and not on the public, says @BobMeindl. ] Click to tweet Unfortunately, the disconnect led Cisco to several marketing programs targeting an individual prospect from many angles, resulting in a fragmented, poorly coordinated, and sometimes even conflicting, experience. We found that the "create content first, ask questions later" approach was too common at Cisco and many other companies. The latest content creation ultimately helped the team extend its processes and end confusing experiences from confused marketing silos. HAND-ASSOCIATED CONTENT: How to demolish silos to create a culture of content Silos help your content marketing team succeed Restructuring customers, not products All product managers consider their widget as customer-oriented because it solves the problem of a customer. Of course, they are right. But what often comes out of this mindset is the impulse to develop content about how the product helps the customer - and then determine who to talk to. Although many content marketers B2B companies focused on product marketing are struggling to start their content planning in this perspective. The Cisco Marketing Director tasked a team of 20 marketing and communications executives from across the company to reverse the structure and create a true audience model. . Today, the content process begins with a detailed analysis of the audience before creating any content. The marketing function is focused on the customer-centric perspective, from the executive to the individual. National teams added writing capabilities and created digital marketing functions from scratch. "It has been a huge change for us, putting the customer at the center of everything," says Bob. The first process adopted by the restructured…

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