How to create a perfect testimonial video

Nothing can be more convincing than a testimonial video. I know, you already have stories on your website, but here's bad news: it's not enough. Reading cold and distant texts is certainly not as attractive as watching and listening to your enthusiastic customers. Audiovisual images bring a lot more confidence to what they say, and that will surely close more sales for your business. In fact, 85% of consumers rely as much on online reviews as on personal recommendations. Testimonial videos may be more interesting than those written by your company or any other video you have created in the past. In fact, including video content on a landing page can increase conversion rates up to 86%. Testimonial videos are perfect for the decision phase of the buyer's journey, when potential customers are aware of their problem and want to solve it, and look for information that will help them decide. An effective testimonial video propels your prospects into your sales funnel. But let's start by clarifying what we are talking about. What's a testimonial video? Basically, this video will showcase your satisfied customers who will be talking in front of the camera about their initial difficulties and how your product / service helped them solve this problem. It should include this information: Logo of your company. Name and position of your client. Painful points of your client. Why he chose your product How your Your contact can also give you statistics on the objectives achieved with your product. After watching your testimonial video, viewers should have tasted a sincere and sincere opinion of someone who had the same problem and who could succeed through your product. This will definitely generate the love and trust of the brand. Let's look at a good example to know what it should look like: Great, right? However, how can you create a perfect testimonial video? Find out how by following this guide step by step. Take 1: Take a few questions for your client. The first step is to think about the questions you will ask your clients / interviewees. Send this guideline in advance so that they know what to expect. For relevant answers, consider including these questions: What was the problem you wanted to solve? What made you consider this product? Is there any obstacle that could have prevented you from buying this product? Have you been reluctant? (This question may…

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Sample Newsletters: How to Create Irresistible Newsletter Content

It is not a secret, there is money in your e-mail list. But how much depends on you. According to McKinsey & Company, the average employee spends 13 of his weekly hours in his inbox. This is both good and bad news. The good news is that as people spend a lot of time in their inboxes, you have the opportunity to make a big impact. Bad news? More emails = decrease in the duration of attention. You need to be creative in overcoming the clutter of e-mails that hang in your subscribers' inboxes. We will show you how to create an electronic newsletter that will interest your subscribers. Whether you want to improve your current newsletter or are looking for ideas for your first, these proven e-mail marketing practices will definitely help you. What are the best newsletters by e-mail? What are the best electronic newsletters? Captivating copy, captivating visuals and clear call to action, no? Well, yes, but there is more than that. The number of emails flooding our inboxes these days is staggering. According to DMR, the average person will receive 121 emails a day (about 44,000 emails per year). It's a lot to read. Due to the large number of emails received each day, it is essential to meet the needs of your target audience. So, how do you make sure your emails are the brightest in the inbox? 1. Giving readers what they did not know they needed The inbox is a sacred space. It's a direct line in the life of your audience and your potential customers. Everything you send must be of the highest quality. Yes, it is important to create a newsletter without grammatical errors or broken links. But providing useful and useful information to readers is also important. Bonus points if you bring knowledge or ideas about something they did not know needed. For example: If you are a business development coach looking to expand your newsletter readership, including additional content that your audience is interested in (such as a template, an eBook, or any of these 22 Magnets) is a good idea. 2. Keep readers reading with a remarkable copy and an even better design You may have the best copy written, but if it's hard to read, it can be difficult to make sure readers remain loyal. We do not suggest that poor design mutes the stellar copy, but…

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How to create and publish original research: answers to questions from marketers

Marketing trends come and go, so when one type of content defies the trend, it's important to note it. That's what the original research does. When Steve Rayson recently analyzed 100 million items he found that: [traduction] "Search and authoritative reference content are the two types of content that get links and shares "-Steve Rayson, Director and Co-Founder The Point to Take: The publication of original research is a substantial opportunity for marketers right now. We recently partnered with BuzzSumo to study if and how marketers are using research and we found that about half of them are. Another quarter (26%) did not conduct research but plans to do so in the next 12 months. The bad news? Those who are thinking about research think that the biggest challenge will be understanding how to approach a project like this. Publishing your own survey-based study takes time, in part because it's a multi-step process, but also because it's a new "muscle" for many marketers . But, you can do it if you inquire about the process. At a recent webinar with BuzzSumo, I shared the main findings of our joint research and answered the most common (and most difficult) questions of respondents and interviewees who study or lead researches. If you prefer a more detailed version, you may view the webinar on this topic or view the slides. To check the performance of search content in your area, use the BuzzSumo instructions. Most shared section to search for the topics you are writing about. Add the word "Search" about you content. Frequently Asked Questions about original research, answer! What is an original research project? research projects go through four stages: Strategy and Planning: Similar to what you would do at the beginning of any new project, answer key questions such as: cover, and how you will use the search. Data Science: When conducting a poll search, you must decide which questions to ask (and how to ask them); schedule and test the survey; get answers and analyze the data. (Note: This is where the marketers have the most questions because it is there that they have the least experience.Most of the questions below are below relate to data science.) need to create the results of your search. We consciously use the word journalism because it insists on the importance of covering the story as a journalist. Above all, your research must…

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