You are doing your marketing incorrectly (and I have the data to prove it)

You know what's interesting about having an advertising agency? You can talk to companies of all sizes and learn what drives them to grow. And I know what you think ... "Neil, should not you be the one who tells businesses how to cultivate"? Technically, yes. And Me But at the same time, I have to analyze what a company has done up to now to find the best marketing strategy for it. And the sad reality is that most traders and companies are focusing on the wrong things. (I'll come back on how to solve this problem later in this post.) In the last 7 months, I've talked to 208 companies to find out where they were spending their marketing efforts and what was working. And most importantly, I had the permission to share their data with you. I talked to companies generating between $ 1 million in annual revenue and $ 291 million. I avoided talking to businesses with less than a million revenues because most did not do a lot of marketing. And I've avoided talking to companies generating more than one billion in revenue because you would not be able to replicate what they do. As for the industry, I have discussed with B2B and B2C space companies. From e-commerce to software generation as a service and everything in between. The first question I asked each of these companies was: Where do you spend your marketing budget? breakdown of marketing expenses by channel. It was obvious that most businesses were spending their money on Google and Facebook ads. Even if they did not share this data with me, you can see it by simply looking at the market capitalization of Google and Facebook. They are worth $ 790 billion and $ 554 billion respectively because of the paid ads. Now, divide the data by company size. Are channel marketing expenditures changing according to the size of the business? divided them into three groups. The first figure was less than $ 5 million a year (with a minimum of $ 1 million a year). The second group was $ 5 to $ 100 million and the third was over $ 100 million. <img src = "https://neilpatel.com/wp-content/uploads/2018/06/marketingspendbychannel5to100.png" alt = " Do You See a Trend? Whatever the size of a company, most of its marketing budget is devoted to paid advertisements. When j & # I asked why…

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If you had an hour with Mark Zuckerberg, what would you ask? Here's what I learned about the state and future of Facebook, data, politics and bad actors

If you had an hour with Mark Zuckerberg, what would you ask? Here's what I learned about the state and future of Facebook, data, politics and bad actors
Mark Zuckerberg

Onstine As a result of Cambridge Analytica, misappropriation of data, #deletefacebook, calls for regulation and the US Congressional attestation, Facebook announced a series of '' initiatives to restrict access to data and protect people on the platform. What is more remarkable, however, is that Mark Zuckerberg also organized a last-minute meeting with media and analysts to explain these efforts and to answer tough questions for an hour. Let's start with the news of the company In order to better protect the information of Facebook users, the company makes the following changes in nine priority areas over the coming months (Source Facebook: Events API : ] Until today, users could authorize an application to obtain information about events that they host or assist, including This allowed users to add Facebook events to the agenda, to the ticket office or to other applications.According to the company, events on Facebook contain information about the presence from other people as well as about the publications on the wall of the event. From today on, applications using the API can no longer access the list of the ###. ###, ###, ### ###, ################################################################# 39, guests or publicat ions on the wall of events. Groups API : Applications currently require administrator permission groups. For secret groups, applications need the permission of an administrator. However, the groups contain information about people and conversations and Facebook wants to make sure everything is protected. To go ahead, any third-party applications using the Groups API will need the approval of Facebook and an administrator to ensure that they benefit at the same time. group. Applications will no longer be able to access the list of members of a group. Facebook also deletes personal information, such as names and profile photos, attached to posts or comments. Page API : Previously, third-party applications could use the API. This allows developers to create tools to help page owners perform common tasks such as scheduling publications and responding to comments or messages. At the same time, applications also have access to more data than necessary. Now, Facebook wants to make sure that the information on the page is only available for applications that provide useful services to our community. Any future access to the Pages API will need to be approved by Facebook. Connecting to Facebook : Two weeks ago, Facebook announced changes to Facebook Login. As of today, Facebook will need to approve…

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