How to design your ecommerce site for more conversions

To increase the conversion rates on your ecommerce site, no part of the user's journey can be ignored. From this initial landing page and the validation of your order, every step a user takes on your website must be carefully designed with this final purchase in mind. However, it is easier to build than to build a user path that successfully balances a pleasant shopping experience with a clear path to conversion. To help you design a more engaging and intentional conversion path on your ecommerce site, some best practices. 1. Clear Purchase CTAs Having a clear call to action (CTA) is essential for converting website traffic into sales. This is what turns a visitor into a customer in the shortest possible time. Most CTAs are usually a "Buy" or "Add to Cart" style button that stands out from the rest of the page to attract the visitor's attention and encourage them to click. CTA's wording must be short and sweet. Phrases such as "Buy now", "Add to cart", "Checkout", etc. Simply put, CTA has to align with the visitor's interest; A person on the product page is interested in clicking "Buy Now," while someone on a content page will be interested in "Read More." You can also consider creating a sense of urgency on your e-commerce site. It has been proven that when users feel a sense of urgency when shopping online, the conversation rate can increase by 332%. This can be done simply by changing the way you write your CTAs - for example, changing "Shop Here" to "Shop Now" can make a difference by pushing the visitor to check. Below, you can clearly see how CTAs are different from the background. If the eye is drawn, the cursor is too. 2. One-click simple checkout (for guests) Although adding clear CTAs for visitors to add items to their cart is a good step in conversation rates, there is another step even more important. By adopting a payment process similar to Amazon with a one-click payment process, you can skip the "Add to Cart" step and allow visitors to quickly and efficiently view the product page. Amazon has recently lost its patent for the one-click payment process, so you can implement it on your own website. According to a recent Magento blog, shortening the payment process in one click allowed visitors to place an order. 10% of the time,…

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19 of the best landing page design examples to discover in 2018

How to convince your visitors to take the plunge on your website? There are so many elements that a high-end landing page requires, and making it as best as possible often depends on your landing page goals are Take the length of the form, for example. This is only one of the many components that you need to optimize, but best practices will tell you that short and long forms work well, it all depends if you want to generate a lot of (potentially) form submissions. lower quality. So, if you are looking to improve your landing page, useful to find out what's going on in a good landing page and see some examples of these nuanced elements in action. Surprisingly, when I started doing some research on this last point, I realized that there were virtually no sites with examples of modern landing pages and impressive ones that were not just a simple registration form on a front page. So we decided to compile a list of landing pages that we like ourselves. A big caveat here: I do not have access to statistics for these pages, so I can not tell you which point they convert visitors, prospects and customers. However, these examples - even those no longer active on the company's website - present some of the best combinations of nuanced landing page elements I've ever seen. Obviously, if you are inspired to try any of these tactics on your own site, the only way to know if they will work for you for sure is to test them for yourself. Examples of landing Shopify Muzzle TransferWise Airbnb Teambit Wistia Webflow Nauto Commercialization of industrial force [19659011] Incoming Emotion Velaro Live Chat IMPACT Branding & Design Unbounce Bills. com Trulia Landbot Webprofits H.BLOOM Conversion Laboratory Registry Entry Pages 1. Shopify Like most other display pages in this article, the Shopify homepage simplifies things. The user-centric title contains only a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the details and benefits of the test. There are only a few fields to complete before starting. All this allows you to better understand the point: sell online with their tool. 2. Muzzle Landing pages help users decide if your product or service is really worth their time and energy. What better way to communicate clearly and directly your value proposition than to…

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The 27 Best Instagram Accounts for Design Inspiration

Instagram has become a very neat destination for beautiful photos, videos and visual content that claim all the best Likes and comments. It's as if the urge to visit a modern art museum could now be satisfied in the comfort of our home - or bus seats or lunch breaks. That is, if you follow the right people. As social media generally provide a platform for individuals to become brands, so do artists and designers who have found Instagram as a method of building a gallery of artists. Miniature art - a social portfolio, if you will. And for people looking for a remarkable design work? Jackpot. But to help you refine your search, we proceeded to our own curation of the best Instagram accounts to follow to find the inspiration. We have divided the list into categories: illustration, graphics, pop art and installation, color palettes, street art, photography, typography and calligraphy - although you may notice that some of the works below a list. note that some of their work could be in different lists. Find out how these artists share their work with the world - we're sure you'll find them as inspiring as we are. 27 Best Instagram Accounts for Design Click a category below to access this section: Illustration Graphic Design Pop Art & Installation Color Palettes Street Art Photography Typography Calligraphy Illustration 1) Steve Harrington: @s_harrington Steve Harrington is a Los Angeles-based designer who describes his own style as having an "aesthetic psychedelic-pop. " His Instagram is full of his colorful and playful illustrations, which he has created for several brands - including Nike, for which he designed sportswear, including shoes. 2) Rachel Ryle: @rachelryle Rachel Ryle is an illustrator, animator and storyteller - and she combines the three on her Instagram account. Most of his articles are beautiful, intelligent videos, often super cute, like the one below. She told Mashable that each animation takes 15-20 hours from initial concept to final editing, on average. If you like his work, Instagram is the place to go: it's his most dedicated channel for presenting his work. 3) Mikey Burton: @mikeyburton Mikey Burton, based in Chicago, describes himself as a "design illustrator" - his way of saying that he works part-time in both. Burton has worked for clients such as Converse, ESPN, Target, The New York Times, TIME Magazine, and Esquire. Recently he has worked on many…

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