best examples of mobile website design

More than ever, companies are focusing on creating great experiences on mobile websites. After all, Google has long favored mobile-friendly websites, where it updated its ranking algorithm in April 2015, and then began indexing mobile devices. sites in March 2018. And this is crucial because there are more Google search queries on smartphones than on desktops and tablets for over a year. In the future, Google will only continue to raise the bar for what it considers to be compatible with mobile devices (including page loading time) and that it reflects in the bets update of its algorithm. So, if you do not focus on improving your mobile experience, you'd better prioritize it now, otherwise your search ranking might suffer. In addition, javaheritage research revealed that half of US consumers are more connected to their phone than to their computer or tablet. To help you find ideas for mobile website design, here is a list of 19 companies that have really nailed their mobile Web experience. Best Mobile Websites Shutterfly Google Maps Typeform Etsy Adrian Zumbrunnen Elf on the Plate BuzzFeed Huffington Post Express National Insurance Squaredot Zappos ABC Lean Labs SAP KISSmetrics kigmetrics idig Marketing IndiaMART ┬áShutterfly is an online service that allows users to create photo albums, personalized cards, stationery, and more. As more and more people take photos and then access them using their smart phones, Shutterfly has recognized the need to create an exceptional mobile experience for its customers - and they've got it. book.Shutterfly fulfills two key objectives on its mobile website: It is easy for users to find information about their offers. When you get to their mobile site, you'll see the latest Shutterfly promotion in the foreground, as well as a big finger-sized login button for members who come back - which does not interfere with the user experience. Scroll down, and users will see large buttons that allow users to quickly select the type of product that interests them. Once users have clicked on one of these options, they are greeted with great photos illustrating Shutterfly's capabilities for easy navigation. 2. Google Maps Everyone has their favorite map or guide app. Mine is Google Maps, which I use for walking, driving, cycling or public transport. The peculiarity of their mobile website is that it is virtually impossible to distinguish them from their downloadable mobile application. The screenshots below are for their mobile…

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21 examples of branding style guides for visual inspiration

When it comes to creating a memorable brand, it's all about consistency. When you buy your favorite cereals or coffee at the grocery store, you want to be able to spot them at a mile and a half. 19659002] The best brands remain in our heads because their presence is defined by the repetition of the same logo, the same fonts, colors and images. Once we see them enough, they become instantly recognizable, giving us a clear sense of reliability and security. A consistent brand begins by creating a brand style guide. These branding rules books help graphic designers, marketers, web developers, community leaders and even product packaging departments stay on the same page and present a unified brand vision to the public. Awesome brand style guides to use as a source of inspiration for your next brand or website project design. Look at them below. What are the brand guidelines? Brand guidelines, often contained in a brand-name guide, govern the make-up, design, and overall appearance of a company's brand. Brand guidelines may dictate the content of a logo, a blog, a website, an advertisement and other marketing materials. Imagine the most recognizable brands you can imagine. Chances are, you've learned to recognize it because of the consistency of the messaging - written or visual - that the brand diffuses. The same brand colors are reflected through them. The language seems familiar. Everything is very organized and, even though it is not rigid, it is consistent. Here are some types of guidelines that you can find in a brand style guide and the parts of a brand that they can influence. Mission Statement By reputation, you might think that a mission statement is in its own category of importance to a company. And that's it. But the mission of your company is also the compass of your brand style guide. A mission statement ensures that every piece of content you create for your brand serves the same purpose - and ideally, strives to solve the same problem for your customer. Your mission statement may guide your: Paid / Sponsored Content Advertising Copy Visual Media Slogan or Slogan Buyer Persona By definition, a buyer character is a fictional representation of your ideal client. It can include details about your client's age, gender, job title and job challenges. For this reason, your buyer character should also appear in your branding style guide.…

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How to be an agent of change: examples from the best content marketing prize winners

"What are the next steps for content marketing?" As modern marketing practitioners, can not m & # 39; to keep an eye on what the future holds. The dynamic nature of the digital industry means that we can never feel too comfortable or too complacent to create meaningful content experiences. Consumer trends, behaviors and information needs are constantly changing. Our role is not only to build strong and confident customer relationships, but to serve as agents of change, enabling our brands, strategies and stories to evolve with them. ] When it comes to creating a new, forward-looking course, we can all learn from the winners and finalists of this year's Content Marketing Awards. Each has demonstrated the important role that content can play in change, whether it is to attract new audiences, to look for new business opportunities or to share a new vision for tomorrow. Content marketers in the categories that cover strategy, distribution, editorial and design. In all, 92 winners were selected from a total of more than 1,100 applications. In addition to the winners of the category, four prizes were awarded on September 5 at Content Marketing World: Year Project Year Agency (less than 100 employees) Agency of the Year (more than 100 employees) Content Marketer of the Year If you are looking for inspiration to advance your content marketing practices I highly recommend Check out some of the notable efforts of this year's Project Winner and Finalists: Ideas of Order Magazine (Winner: Project of the Year, Best New Print - Editorial). Agency of the Year <100 employees) California Closets is a high-end guard space management company anchored in the belief that a well-organized environment characterized by quality, impeccable style and personalized functionality - promotes creativity, relaxation and beneficial concentration. But despite the brand's strong vision for chaos, the message did not reach its demanding and demanding luxury members who strove to distinguish the brand and recognize its brand. unique value. In an increasingly competitive industry, California Closets is committed to making its brand a company that elegantly designs better lives. With the help of his Redbird agency, he launched Ideas of Order - a rich and tangible content experience that turns the brand's assets into a celebratory showcase of how an organized personal environment can create a sense of ownership. Harmony and promote positive feelings of calm and confidence. , and joy. Four weeks after launching…

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20 examples of truly engaging interactive content (updated)

We live in a world of content overload, and interactive content is one of the ways that marketers are trying to stand out. However, not all interactive content is created equal. and DIY tools have reduced barriers to the production of interactive content. Unfortunately, the ease of production does not always mean quality. In the last two years, the number of interactive messages has increased by 33%, but the average number of shares has decreased by 62%. In this article we will look at examples of interesting interactive content. especially the items which obtained much more than the average number of shares . We grouped these twenty examples into four broad categories, as follows: Quiz Calculators and Tools Interactive Visuals Other Calendars, Sliders, and More As we were looking at these interactive examples, several points to emerge emerged. They can be applied to interactive or other content. If you want to go directly to the apps, they are at the end of the message, with instructions on how to find interactive content in your own industry with the help of BuzzSumo. Interactive Content: Quiz engagement tool, especially on Facebook. The most shared quiz published in the last 5 years has received a total of 5.4 million social interactions, almost all on Facebook. Of all types of interactive content, the most common. They can vary from a simple results-based questionnaire (essentially a diagnosis that predicts your management style, the decade in which you were born or your Hogwarts House) through to effective tests. Questionnaires are quick to produce; they help people feel good about themselves and they are very shareable. 1. Only 1 in 50 people can identify these 16 grammar errors. Can you? - Women.com Publishers often call a quiz the hardest and then facilitate success or success. It plays on our vanity. Who does not want to share a high score on the world's toughest grammar test? Here is a selection of quizzes from the past year that sparked a lot of interactions: How much can you score at 100% (see what we did there)? 2. How far can you tell facts from statements of opinion? - Pew Research Center This Pew Research questionnaire addresses one of the topical issues, the fake news, by asking people to see if they distinguish between fact-based statements. in the opinion. It was only put online in June 2018 and, at the time…

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