19 of the best landing page design examples to discover in 2018

How to convince your visitors to take the plunge on your website? There are so many elements that a high-end landing page requires, and making it as best as possible often depends on your landing page goals are Take the length of the form, for example. This is only one of the many components that you need to optimize, but best practices will tell you that short and long forms work well, it all depends if you want to generate a lot of (potentially) form submissions. lower quality. So, if you are looking to improve your landing page, useful to find out what's going on in a good landing page and see some examples of these nuanced elements in action. Surprisingly, when I started doing some research on this last point, I realized that there were virtually no sites with examples of modern landing pages and impressive ones that were not just a simple registration form on a front page. So we decided to compile a list of landing pages that we like ourselves. A big caveat here: I do not have access to statistics for these pages, so I can not tell you which point they convert visitors, prospects and customers. However, these examples - even those no longer active on the company's website - present some of the best combinations of nuanced landing page elements I've ever seen. Obviously, if you are inspired to try any of these tactics on your own site, the only way to know if they will work for you for sure is to test them for yourself. Examples of landing Shopify Muzzle TransferWise Airbnb Teambit Wistia Webflow Nauto Commercialization of industrial force [19659011] Incoming Emotion Velaro Live Chat IMPACT Branding & Design Unbounce Bills. com Trulia Landbot Webprofits H.BLOOM Conversion Laboratory Registry Entry Pages 1. Shopify Like most other display pages in this article, the Shopify homepage simplifies things. The user-centric title contains only a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the details and benefits of the test. There are only a few fields to complete before starting. All this allows you to better understand the point: sell online with their tool. 2. Muzzle Landing pages help users decide if your product or service is really worth their time and energy. What better way to communicate clearly and directly your value proposition than to…

Continue Reading

25 Examples of case studies that every trader should see

The saying "give the example" is important in politics and leadership roles - and it is also essential in marketing. Of course, you can tell your potential customers that your marketing team is the best for the cost per acquisition of the website (CPA), but as long as you do not offer examples, they will struggle to you believe. Achieving a compelling case study is one of the most powerful strategies to showcase your marketing skills. attract future customers. But it's easier said than done - you ran the campaign, you gathered the results, now what? To help you create an attractive, high-conversion case study, we've compiled a list of our favorites. Take a look and let these examples inspire your next case study design. 1. "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization" by HubSpot What's interesting about this case study is how it's done with the customer. This reflects a major HubSpot credo, which is to always meet the needs of the customer. The copy is accompanied by a brief description of why Shopify uses HubSpot and is accompanied by a short video and some basic statistics on the company. Note that this case study uses mixed media. Yes, there is a short video, but it is expanded in the extra text on the page. So while your case studies may use one or the other, do not be afraid to combine the written copy with visual elements to highlight the project's success. 2. "Designing the Future of Urban Agriculture", by IDEO Here is a design company that knows how to conduct with simplicity in its case studies. As soon as the visitor arrives at the page, he receives a large bold picture and two very simple text columns: "The challenge" and "The result". Immediately, IDEO shared two of the main pillars of the case study. And although it is great - the company has created a solution for the start of vertical agriculture. The challenge of INFARM - it does not stop there. As the user scrolls, these pillars are elaborated with a complete (but not overwhelming) copy that describes what the process looked like, with additional quotes and visuals. 3. "A secure Wi-Fi network is gaining ground for tournaments", by WatchGuard Then there are cases where images can tell almost the entire story - when they are executed correctly. Network Security Provider WatchGuard can…

Continue Reading

What is guerrilla marketing? 7 examples to inspire your brand

The word "guerrilla", in its written form, seems very intense. It evokes images of rebellion and conflict. Put it next to the word "marketing," and many people ask, "huh?" But guerrilla marketing is not a form of combative communication. After all, it would be very disruptive, which is contrary to the method of reception. In fact, it is actually an unconventional form of inbound marketing because it increases awareness of large audiences without interrupting them. Because it is not conventional, it is not the easiest concept to explain. Guerrilla marketing is often better understood when it is observed, which explains how we will approach its best practices and proposals. We will begin with What is guerrilla marketing? Roots of War When we hear the term "guerrilla marketing," here are some basic notions about its origin and how it works. "It is hard not to think of guerrilla warfare - which is logical since it is there that this style of marketing took its name.In the context of the war, guerrilla tactics largely depend on the element of surprise Think: "Ambushes, sabotage, raids", according to Creative Guerrilla Marketing. But how does this translate into our daily work? In marketing, guerrilla techniques play mostly on the element of surprise It aims to create highly unconventional campaigns that unexpectedly attract people during their daily activities.You will see what this looks like in some examples below. The term itself was created at the beginning of the 1980s by the young writer Jay Conrad Levinson, who wrote several books on guerrilla tactics in several professional fields.Of course, at that time, marketing in general was very di and even though guerrilla marketing is still in use today, the ever-changing digital landscape is changing what it looks like. Again - you'll see what it looks like in some of the examples below. Friendly Budget What marketers really appreciate in guerrilla marketing is their relatively inexpensive nature. The real investment here is creative, intellectual - but implementing it does not have to be expensive. Michael Brenner summarizes it well in his article on "guerrilla content," where he frames this style of marketing in the same context as the reallocation of your existing content, such as entering certain segments of a report. It is an investment of time, but not money in itself. In a way, guerrilla marketing works by redefining the current environment of your audience. Evaluate it…

Continue Reading

13 examples of successful co-branding partnerships (and why they are so good)

There is a good chance that your favorite consumer products are the result of two distinct brands working together. One of my adored childhood memories was a co-branding product: Betty Crocker's is associated with Hershey to include chocolate syrup in her signature brownie recipe. This co-branded product has something great: it's a fun way to marry two classic brands into a unique experience for fans of cooking and chocolate. In fact, these brands continue to create new co-branded products to date. Co-branding is a strategic marketing and advertising partnership between two brands in which the success of a brand also brings success to its brand partner. Co-branding can be an effective way to build business connections, build brand awareness and penetrate new markets. For a partnership to really work, it must be beneficial to all players in the game. Both audiences have to find chocolate lovers like Betty Crocker and Hershey. There is a ton excellent examples of co-branding partnerships out there. To show you what has worked so well, we have listed 13 examples of co-branding partnerships to inspire you. Examples of Commercial Partnerships GoPro & Red Bull Pottery Barn & Sherwin-Williams Casper & West Elm Bonne Belle and Dr. Pepper BMW and Louis Vuitton Uber and Spotify Apple and MasterCard Airbnb & Flipboard BuzzFeed and Best Friends Animal Society Alexander Wang & H & M CoverGirl & Lucasfilm UNICEF and Target Nike & Apple 1. GoPro & Red Bull Co-branding campaign: Stratos GoPro not only sells portable cameras and Red Bull does not just sell energy drinks. Instead, both have established themselves as lifestyle brands - in particular, an action-packed lifestyle, adventurous, intrepid and generally quite extreme. These shared values ​​make it an ideal companion for co-branding campaigns, especially those related to action sports. For the partnership to work, GoPro equips athletes and adventurers from around the world and action sports events on video - from an athlete's point of view. At the same time, Red Bull uses its experience and reputation to manage and sponsor these events. "GoPro camera technology allows us to complete programming by providing new perspectives for previously unseen athletes," said Sean Eggert. Director of Sport Marketing at Red Bull. The collaboration allows GoPro's exclusive content to increase the growth of both companies. While GoPro and Red Bull have collaborated on many events and projects, their biggest collaboration may have been "Stratos". a space…

Continue Reading
  • 1
  • 2
Close Menu