Facebook redraws pages as scopes go down, 5 fascinating facts about Generation Z, return on investment of current accounts and more!

Want to follow the news of social media, but shortly? We have you covered! Join more than 17,000 weekly listeners for the Buffer podcast, The Science of Social Media, where we feature the latest in social marketing, news, stories, ideas, and actionable music. [19659002] This week we are offering a very interesting episode, starting with specific details about Facebook's project to rethink professional pages from top to bottom for "utility". What You'll Learn in This Episode What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Running out of time? No problem! Here are four points to remember: Facebook tries to redefine the business pages not just as a marketing tool via News Feed, but as a destination for customers. Instagram, Snapchat and YouTube are among the best social media platforms for Generation Z although most teenagers continue to consume it daily. Many agencies and brands divert their attention from influencers to accounts even to broadcast native ads on platforms such as Facebook and Instagram. LinkedIn encourages people and pages to use hashtags in their content in the news feed. Facebook is redrawing the pages as the range goes down, 5 fascinating facts about the Z generation, the return on investment of the current accounts and more! [complete podcast transcript] Part One: Facebook Redesigns Business Pages as Scope Declines Part II: 5 Fascinating Marketing Facts About Generation Z Part III: The ROI of Accounts hashtags to maximize exposure to content Brian: Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley: Welcome to the episode # 108! I'm Hailley Griffis and this week we have a great episode for you, starting with the fact that Facebook has basically redesigned Business pages from the top down. We also discuss some interesting facts about social media about the Generation Z in 2018, the return on investment on the same accounts, and more! Brian: I've already talked about the same accounts in the series, but I'd venture to say they're one of the biggest social media players in recent years . It should be fun! Let's start the series. Part I: Facebook redraws business pages as the scope decreases Ressource: Why the news feed becomes less important for Facebook pages Hailley: A fact The staple of…

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752,626 Facebook ads analyzed, a case study on the growth of e-commerce, new social media tools and much more!

There is still in the social media marketing industry that it can be difficult to keep abreast of the latest news and information. Constant changes on Facebook and Instagram algorithms for the silent growth of LinkedIn and the launch of IGTV on Instagram, marketers and businesses have their hands full. That's why we created what we call " Minisodes ". social media. The episodes are 10 to 15 minute shows where we cover all the latest news on social media marketing that you need to know as a business. Join more than 16,000 merchant colleagues and business owners every week to keep you up-to-date on the latest news, trends and ideas! This week we cover a large study that analyzed over 750,000 listings on Facebook. an electronic trademark has generated thousands of emails and subscribers, our new favorite social media tools and many more. Let's Enter Live How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS What You'll Learn in This Episode What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Running out of time? No problem! Here are four points to keep in mind: How social media contests can help your brand get the boost you're looking for Top 5 ads from over 750,000 Facebook ads social media tools you can try today in 2018 Essential resources of the episode How an ecommerce company has generated more than 41,000 emails and 10K social media subscribers - Viper Results and Reviews from over 75,000 Facebook Ads - AdEspresso 26 Tools and Apps for Social Media Marketers - Social Media Examiner How to Sell on Instagram [complete podcast transcript] Brian : Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley : Welcome to the episode # 104! I am Hailley Griffis and today we have a packed show. Really excited for this one. Many great articles have been published in the marketing industry this week and we share the most important points of all these articles. Brian : Facebook ads to the favorite email generation social media tools on the market, it's the one you will not want to miss. Let's start the show! Hailley : A marketing strategy that seems to thrive in so many different…

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If you had an hour with Mark Zuckerberg, what would you ask? Here's what I learned about the state and future of Facebook, data, politics and bad actors

If you had an hour with Mark Zuckerberg, what would you ask? Here's what I learned about the state and future of Facebook, data, politics and bad actors
Mark Zuckerberg

Onstine As a result of Cambridge Analytica, misappropriation of data, #deletefacebook, calls for regulation and the US Congressional attestation, Facebook announced a series of '' initiatives to restrict access to data and protect people on the platform. What is more remarkable, however, is that Mark Zuckerberg also organized a last-minute meeting with media and analysts to explain these efforts and to answer tough questions for an hour. Let's start with the news of the company In order to better protect the information of Facebook users, the company makes the following changes in nine priority areas over the coming months (Source Facebook: Events API : ] Until today, users could authorize an application to obtain information about events that they host or assist, including This allowed users to add Facebook events to the agenda, to the ticket office or to other applications.According to the company, events on Facebook contain information about the presence from other people as well as about the publications on the wall of the event. From today on, applications using the API can no longer access the list of the ###. ###, ###, ### ###, ################################################################# 39, guests or publicat ions on the wall of events. Groups API : Applications currently require administrator permission groups. For secret groups, applications need the permission of an administrator. However, the groups contain information about people and conversations and Facebook wants to make sure everything is protected. To go ahead, any third-party applications using the Groups API will need the approval of Facebook and an administrator to ensure that they benefit at the same time. group. Applications will no longer be able to access the list of members of a group. Facebook also deletes personal information, such as names and profile photos, attached to posts or comments. Page API : Previously, third-party applications could use the API. This allows developers to create tools to help page owners perform common tasks such as scheduling publications and responding to comments or messages. At the same time, applications also have access to more data than necessary. Now, Facebook wants to make sure that the information on the page is only available for applications that provide useful services to our community. Any future access to the Pages API will need to be approved by Facebook. Connecting to Facebook : Two weeks ago, Facebook announced changes to Facebook Login. As of today, Facebook will need to approve…

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We analyzed 43 million Facebook messages among the top 20,000 brands (new search)

What year for business pages on Facebook! One feels every time we, merchants and business owners think to our marketing strategy the major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we have learned that the best way to reach our audiences on Facebook is to study the data, to constantly experiment, to be open to it. Learning and In the spirit of learning, in partnership with BuzzSumo, analyzed more than 43 million messages from the top 20,000 brands on Facebook in the United States. one of the most important studies of 2018. Today, we are delighted to share the revealing research with you ( hint: The commitment of the page continues to decline ) as well that the way your business or brand can reorganize your marketing strategy is a success story on the platform. Table of Contents Principal Findings of 43 Million Publications on the Facebook Page more 39, global commitment to the page decreases The Facebook engagement for videos, images and links The publication of 5 times a day is translated by a higher commitment [19659010] 5 Reasons Why the Engagement of the Facebook Page is Down [1945900] How to Improve Your Facebook Marketing Strategy Today Lessons from the 43 Million Analysis Facebook page posts to some of the world's most robust Facebook data, which feeds incredible research studies like this one where they have analyzed more than 100 million videos on Facebook. Earlier this month, we contacted their team with) question: How do the professional Facebook pages perform in 2018? Here is what we learned ... 1. The best pages show a lot more One wonders for a long time if the publication of your Facebook page does not lead to more results. Many brands report a positive increase in their results when they display more, while others know the opposite. In any case, as shown in the graph below, the number of posts per quarter increased from 6.5 million to 24%. posts to 8.1 million messages in the past year. This figure rose from 72,000 messages per day in the first quarter of 2017 to 90,032 messages per day in Q2 2018 . In other words, nearly 20,000 additional pieces of content are published by the world's leading brands ... every day . the first 20,000 Facebook pages published on average 135 messages per month or a little…

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