Instagram co-founders Step Down, Vertical Video is gaining momentum, Facebook is launching Stories Ads, and more!

Looking to keep up to date with the latest social media news, but you have little time? We have you covered! This week (episode 114), we discuss all this and many other things: The co-founders of Instagram leave their post on Facebook, causing a shock in the sector. We cover what this critical change means for the social giant. Vertical video is gaining momentum and the time has come for companies to engage in this trend. Vertical video is quickly becoming the preferred method of consuming online content. Facebook launches a new powerful advertising format - Stories Ads. Stories are a great way to reach your customers on social media and this ad format is an exciting opportunity for businesses around the world. Facebook will now allow Facebook pages to join groups as a page. This exciting announcement offers businesses a new way to connect to their Facebook community in 2018 and beyond. Join more than 20,000 weekly listeners for the Buffer podcast Latest news on social media marketing, updates, stories, thoughts and recommendations. Let's take a closer look! Kevin Systrom and Mike Krieger, co-founders of Instagram. Photo: Instagram Press Instagram co-founders quit, vertical video is gaining ground, Facebook is launching Stories stories, and more! [complete podcast transcript] What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Part I: The co-founders of Instagram resign their positions on Facebook Part II: Vertical video is gaining popularity and popularity among brands. Part III: Facebook launches the powerful new format of Stories Ads for Pages . Part IV: Facebook will now allow Pages to join Facebook groups Hailley : Hello everyone! I'm Hailley Griffis and here's The Science of Social Media, a Buffer podcast. Your weekly sandbox for stories on social networks, ideas, experiences and learnings. Brian : Welcome to episode 114, I'm calling Brian Peters and this week we are analyzing what is probably the biggest social media outlet. history of the year. The co-founders of Instagram are resigning and we have a glimpse of the future of the social giant. Hailley : We also examine vertical video and its evolution. on social networks (in terms of use and efficiency). Plus, two important Facebook ads, including Stories ads and groups, and more. Brian : As always, welcome to the show. Part I: The co-founders of Instagram leave Facebook Hailley : I guess there's no better…

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A new Facebook guide for creating videos, switching to Instagram Stories and Messenger, and 5 facts on YouTube not to be missed

Want to follow the news of social media, but shortly? We have you covered! This week (episode # 110), we discuss all this and more: According to an interesting article from Digiday, Facebook is changing gear with brand advertisers. After years of trying to sell brands on the news feed Facebook, they change the idea in Instagram, Stories and Messenger. Facebook interviewed some of the top producers of social media videos and compiled their latest tips. and helpful suggestions for moving your business forward with video. YouTube requires a single goal. Best practices for YouTube videos will not necessarily be the same as on Facebook or Twitter. We have some really interesting YouTube statistics on how to improve your brand's performance on YouTube. Join more than 17,500 weekly listeners for the Buffer podcast, The Science of Social Media, where we feature news, updates, stories, ideas and takeaways. Let's dive into the memory A new Facebook guide to create videos, Instagram and Messenger ads and 5 facts on YouTube you can not miss [complete podcast transcript] The following is a slightly modified transcription of the conversation between Hailley Griffis and Brian Peters. Part I: The Move to Instagram Advertising Stories and Messenger Part II: A Brand New Facebook Guide to Creating Video Part III: 5 Interesting Facts on YouTube That You Can not Miss Brian : Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley: Welcome to the episode # 110! I'm Hailley Griffis and this week we have an exciting episode to present to you this week. Tons of interesting things to tell in the world of social media, including a brand new Facebook guide on creating videos, moving to stories and messenger instagram, youtube and so much more! Brian : The style episodes are full of things that have already happened on social media, but this week we are looking to the future and how your brand can stay relevant on social media in the weeks and next month. Hailley: Launch the show! Part I: The passage to stories on Instagram Advertising and engagement on Messenger Brian : Facebook changes gears with brand advertisers. Well, they are after a very interesting article from Digiday. Essentially, after years of trying to sell brands on Facebook's news feed, they're…

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Facebook redraws pages as scopes go down, 5 fascinating facts about Generation Z, return on investment of current accounts and more!

Want to follow the news of social media, but shortly? We have you covered! Join more than 17,000 weekly listeners for the Buffer podcast, The Science of Social Media, where we feature the latest in social marketing, news, stories, ideas, and actionable music. [19659002] This week we are offering a very interesting episode, starting with specific details about Facebook's project to rethink professional pages from top to bottom for "utility". What You'll Learn in This Episode What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Running out of time? No problem! Here are four points to remember: Facebook tries to redefine the business pages not just as a marketing tool via News Feed, but as a destination for customers. Instagram, Snapchat and YouTube are among the best social media platforms for Generation Z although most teenagers continue to consume it daily. Many agencies and brands divert their attention from influencers to accounts even to broadcast native ads on platforms such as Facebook and Instagram. LinkedIn encourages people and pages to use hashtags in their content in the news feed. Facebook is redrawing the pages as the range goes down, 5 fascinating facts about the Z generation, the return on investment of the current accounts and more! [complete podcast transcript] Part One: Facebook Redesigns Business Pages as Scope Declines Part II: 5 Fascinating Marketing Facts About Generation Z Part III: The ROI of Accounts hashtags to maximize exposure to content Brian: Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley: Welcome to the episode # 108! I'm Hailley Griffis and this week we have a great episode for you, starting with the fact that Facebook has basically redesigned Business pages from the top down. We also discuss some interesting facts about social media about the Generation Z in 2018, the return on investment on the same accounts, and more! Brian: I've already talked about the same accounts in the series, but I'd venture to say they're one of the biggest social media players in recent years . It should be fun! Let's start the series. Part I: Facebook redraws business pages as the scope decreases Ressource: Why the news feed becomes less important for Facebook pages Hailley: A fact The staple of…

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752,626 Facebook ads analyzed, a case study on the growth of e-commerce, new social media tools and much more!

There is still in the social media marketing industry that it can be difficult to keep abreast of the latest news and information. Constant changes on Facebook and Instagram algorithms for the silent growth of LinkedIn and the launch of IGTV on Instagram, marketers and businesses have their hands full. That's why we created what we call " Minisodes ". social media. The episodes are 10 to 15 minute shows where we cover all the latest news on social media marketing that you need to know as a business. Join more than 16,000 merchant colleagues and business owners every week to keep you up-to-date on the latest news, trends and ideas! This week we cover a large study that analyzed over 750,000 listings on Facebook. an electronic trademark has generated thousands of emails and subscribers, our new favorite social media tools and many more. Let's Enter Live How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS What You'll Learn in This Episode What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Running out of time? No problem! Here are four points to keep in mind: How social media contests can help your brand get the boost you're looking for Top 5 ads from over 750,000 Facebook ads social media tools you can try today in 2018 Essential resources of the episode How an ecommerce company has generated more than 41,000 emails and 10K social media subscribers - Viper Results and Reviews from over 75,000 Facebook Ads - AdEspresso 26 Tools and Apps for Social Media Marketers - Social Media Examiner How to Sell on Instagram [complete podcast transcript] Brian : Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley : Welcome to the episode # 104! I am Hailley Griffis and today we have a packed show. Really excited for this one. Many great articles have been published in the marketing industry this week and we share the most important points of all these articles. Brian : Facebook ads to the favorite email generation social media tools on the market, it's the one you will not want to miss. Let's start the show! Hailley : A marketing strategy that seems to thrive in so many different…

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