A new Facebook guide for creating videos, switching to Instagram Stories and Messenger, and 5 facts on YouTube not to be missed

Want to follow the news of social media, but shortly? We have you covered! This week (episode # 110), we discuss all this and more: According to an interesting article from Digiday, Facebook is changing gear with brand advertisers. After years of trying to sell brands on the news feed Facebook, they change the idea in Instagram, Stories and Messenger. Facebook interviewed some of the top producers of social media videos and compiled their latest tips. and helpful suggestions for moving your business forward with video. YouTube requires a single goal. Best practices for YouTube videos will not necessarily be the same as on Facebook or Twitter. We have some really interesting YouTube statistics on how to improve your brand's performance on YouTube. Join more than 17,500 weekly listeners for the Buffer podcast, The Science of Social Media, where we feature news, updates, stories, ideas and takeaways. Let's dive into the memory A new Facebook guide to create videos, Instagram and Messenger ads and 5 facts on YouTube you can not miss [complete podcast transcript] The following is a slightly modified transcription of the conversation between Hailley Griffis and Brian Peters. Part I: The Move to Instagram Advertising Stories and Messenger Part II: A Brand New Facebook Guide to Creating Video Part III: 5 Interesting Facts on YouTube That You Can not Miss Brian : Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley: Welcome to the episode # 110! I'm Hailley Griffis and this week we have an exciting episode to present to you this week. Tons of interesting things to tell in the world of social media, including a brand new Facebook guide on creating videos, moving to stories and messenger instagram, youtube and so much more! Brian : The style episodes are full of things that have already happened on social media, but this week we are looking to the future and how your brand can stay relevant on social media in the weeks and next month. Hailley: Launch the show! Part I: The passage to stories on Instagram Advertising and engagement on Messenger Brian : Facebook changes gears with brand advertisers. Well, they are after a very interesting article from Digiday. Essentially, after years of trying to sell brands on Facebook's news feed, they're…

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Facebook redraws pages as scopes go down, 5 fascinating facts about Generation Z, return on investment of current accounts and more!

Want to follow the news of social media, but shortly? We have you covered! Join more than 17,000 weekly listeners for the Buffer podcast, The Science of Social Media, where we feature the latest in social marketing, news, stories, ideas, and actionable music. [19659002] This week we are offering a very interesting episode, starting with specific details about Facebook's project to rethink professional pages from top to bottom for "utility". What You'll Learn in This Episode What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Running out of time? No problem! Here are four points to remember: Facebook tries to redefine the business pages not just as a marketing tool via News Feed, but as a destination for customers. Instagram, Snapchat and YouTube are among the best social media platforms for Generation Z although most teenagers continue to consume it daily. Many agencies and brands divert their attention from influencers to accounts even to broadcast native ads on platforms such as Facebook and Instagram. LinkedIn encourages people and pages to use hashtags in their content in the news feed. Facebook is redrawing the pages as the range goes down, 5 fascinating facts about the Z generation, the return on investment of the current accounts and more! [complete podcast transcript] Part One: Facebook Redesigns Business Pages as Scope Declines Part II: 5 Fascinating Marketing Facts About Generation Z Part III: The ROI of Accounts hashtags to maximize exposure to content Brian: Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley: Welcome to the episode # 108! I'm Hailley Griffis and this week we have a great episode for you, starting with the fact that Facebook has basically redesigned Business pages from the top down. We also discuss some interesting facts about social media about the Generation Z in 2018, the return on investment on the same accounts, and more! Brian: I've already talked about the same accounts in the series, but I'd venture to say they're one of the biggest social media players in recent years . It should be fun! Let's start the series. Part I: Facebook redraws business pages as the scope decreases Ressource: Why the news feed becomes less important for Facebook pages Hailley: A fact The staple of…

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7 psychology facts that all social media specialists need to know

What do psychology and social media have in common? Much more than you could imagine! Believe it or not, there are very scientific reasons why people like, share, comment, click and even buy products online. Understanding the psychological facts behind how first step in creating better experiences, stronger relationships and even more loyal customers in the long run. This week's social media science, we review 7 psychological facts that all social media specialists should know and how you can apply them to everything from content and customer support to strategy and the execution. started! How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS What You Will Learn In This Episode Running Out of Time? No problem! Here are four points to remember: Top performing marketers regularly use psychology to help them improve their jobs One of the most effective ways to build trust and credibility for your brand is to be transparent. your flaws Colors are a powerful tool because they greatly affect people's behavior and their perception of the brand from the very beginning According to a report by Psychological Science, evoking strong emotions can increase the likelihood of sharing [19659015] 7 Facts about psychology that all social media specialists need to know Psychology Fact 1: Transparency and trust with clients Psychology Fact 2: Why emotions are a powerful (and even contagious) tool The Halo effect and its impact on our perceptions Psychological Fact 4: Using Reciprocity to Increase the Action Psychological Fact 5: The Baader-Meinhof Phenomenon and its Frequency Lusion Psychological Fact 6: Color and its Impact on Social Media Marketing Psychological Fact 7: The Five Psychological Reasons Why People Share e n line Hailley : Hello everyone! I am Hailley Griffis and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Brian : Welcome to episode # 107! I'm Brian Peters and this week we're here to talk about psychology and how it can help you in your social media marketing. We have gathered 7 things that all social media marketers should know and we look forward to sharing them with you! Hailley: It's been a long time since we had a good episode of psychology, will be great! Brian : Before we start, let's talk a bit about the marketers who use psychology because most marketers are…

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