13 examples of successful co-branding partnerships (and why they are so good)

There is a good chance that your favorite consumer products are the result of two distinct brands working together. One of my adored childhood memories was a co-branding product: Betty Crocker's is associated with Hershey to include chocolate syrup in her signature brownie recipe. This co-branded product has something great: it's a fun way to marry two classic brands into a unique experience for fans of cooking and chocolate. In fact, these brands continue to create new co-branded products to date. Co-branding is a strategic marketing and advertising partnership between two brands in which the success of a brand also brings success to its brand partner. Co-branding can be an effective way to build business connections, build brand awareness and penetrate new markets. For a partnership to really work, it must be beneficial to all players in the game. Both audiences have to find chocolate lovers like Betty Crocker and Hershey. There is a ton excellent examples of co-branding partnerships out there. To show you what has worked so well, we have listed 13 examples of co-branding partnerships to inspire you. Examples of Commercial Partnerships GoPro & Red Bull Pottery Barn & Sherwin-Williams Casper & West Elm Bonne Belle and Dr. Pepper BMW and Louis Vuitton Uber and Spotify Apple and MasterCard Airbnb & Flipboard BuzzFeed and Best Friends Animal Society Alexander Wang & H & M CoverGirl & Lucasfilm UNICEF and Target Nike & Apple 1. GoPro & Red Bull Co-branding campaign: Stratos GoPro not only sells portable cameras and Red Bull does not just sell energy drinks. Instead, both have established themselves as lifestyle brands - in particular, an action-packed lifestyle, adventurous, intrepid and generally quite extreme. These shared values ​​make it an ideal companion for co-branding campaigns, especially those related to action sports. For the partnership to work, GoPro equips athletes and adventurers from around the world and action sports events on video - from an athlete's point of view. At the same time, Red Bull uses its experience and reputation to manage and sponsor these events. "GoPro camera technology allows us to complete programming by providing new perspectives for previously unseen athletes," said Sean Eggert. Director of Sport Marketing at Red Bull. The collaboration allows GoPro's exclusive content to increase the growth of both companies. While GoPro and Red Bull have collaborated on many events and projects, their biggest collaboration may have been "Stratos". a space…

Continue Reading

The ultimate guide to content aggregators (the good, the bad and the ugly)

A common challenge faced by a digital news publisher is to work with content aggregators. Today, I'm going to share two things with you: first, how content aggregators impact digital news publishing, and second, how to manage them. Let's stop for a second to define exactly what is a content aggregator. aggregator is an individual or organization that gathers web content (and / or sometimes applications) from different online sources for reuse or resale. They exist in two types: Those who gather and distribute news for customers. This process is called content syndication. In reality, customers like content aggregators, even though digital news editors do not. The irony is that the entire content aggregator was launched by digital news publishers. Brief History of Content Aggregators The year 2015 was marked by the surge of content aggregators. Because many publishers viewed syndication as a sin, they rejected aggregators and chose Google News, Yahoo News, and AOL. Moreover, none of them wanted to tap into his budget, and so created free news searches for Huffington Post, BuzzFeed, Vine et al. The size of the audience of these aggregation sites was low, grow rapidly. In trying to achieve the common goal of "being everywhere your readers are", many publishers have started to rely completely on these aggregators and, unfortunately, instead of finding a better way to reach their audience, they gave their content free to the aggregators. 19659003] In return, they got a lot of views on the content but not a lot of return on investment. As for revenue generation, a major challenge for digital publishers, the option only is to bet on subscription models and nothing else . Which is certainly not a win-win situation for digital news publishers. The Impact of Content Aggregators on News Consumption It goes without saying that content discovery has changed dramatically over the last decade. also changed drastically. Now, consumers expect seamless streaming and quality content that is shareable, searchable and easily accessible in exchange for their interest. Many consumers now prefer to pay an aggregation site once a month to access various information from multiple sites. publishers. For them, it is more convenient and more profitable to pay only once and consume as much content as possible throughout the month. Consumers were paying whenever they were consuming the publisher's content on an aggregation site, and they certainly are not . Does this mean that…

Continue Reading
Close Menu