Should you be concerned about your SEO and the Google Mobile-First index?

Given your vigilance with the powerful search engine, it is reasonable to be concerned about Google, at first or at least more curious than d & # 39; ; usual. Google recently weighed, knowing that his plan has led to confusion. In a series of tweets, Google has tackled everything from a problem of displaying cached pages with mobile origin results to clarifying the use of "hamburger" menus. Let's look at some common questions to find out if your website is probably OK, where the most important issues may appear, and how to keep your ranking in perspective. Why mobile-first? Until recently, Google's index was based on desktop use by websites. But he decided to primarily use the mobile index for search engine result pages (SERPS) because people are increasingly looking for content on their mobile devices rather than on their desktops . The studies detail the trend likely to grow with the number of search queries and the time spent on websites equipped with smartphones and tablets. #SEO Click to Tweet The Googlebot Smartphone will visit your website frequently. Google goes into the details of best practices for Mobile-First indexing and explains it this way on Twitter: CONTENT ASSOCIATED To: the mobile experience How will we know if our website is part of the mobile first? Will we see a symbol in the SERP? I do not know of any symbols intended to distinguish certain search results from others. But Google has notified many website owners that sites are indexed to mobile first. She even made an effort to initially migrate websites that seemed to follow the best user-friendly indexing practices. mobiles. Our team did not receive this notification. Does this mean that we have done something wrong? The transition is slow. You are not penalized by any delay. Google has chosen to select websites that it clearly considers mobile. I have the feeling that Google informs site owners in waves to identify and minimize problems. What if we do not have a mobile website? You do. Some marketers may believe that an official mobile website is separate from a desktop website - like one that stands out with an "m" like m.worldfamouscontentwebsite.com (also known as the name of m-dot). According to Google, virtually every website displayed on a mobile device is a mobile. site - no matter how much it appears on the screen. . @ Google considers…

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The most vital SEO strategy I've learned from a Google employee

I do not think I'm the best SEO available. And I am not the best known SEO. But when you do SEO as long as I've done it, you finally meet most of the space actors. And over the years, I have met a lot of Google employees. Some of them held high positions, others did not. Of all the Google employees I met, none of them said anything that should not be made public. And I have never put anyone in a position that could compromise their work. But what was crazy, is that the SEO tips that I received in August 2015 from a Google employee have changed my life. [19659003] And what's even more crazy is that the advice I received that day is probably known to almost all SEOs, but I bet that less than 0.01% of SEOs use this strategy . Shared knowledge that was readily available on all major search blogs, but I was too lazy to implement what I already knew. So what did I learn? Well, before you start, results from this unique SEO tactic. The reason I am doing this is that if I simply share the tactics with you, most of you will ignore it as I did it. But if I share the statistics with you first, I hope you will be more open to implementing what I am about to teach you. Here are my traffic statistics from August 2015 for NeilPatel.com: And here are my traffic statistics months after learning this new strategy: As you can see in the picture above, my traffic has increased. I went from about 100,493 unique visitors per month to 144,196 visitors. Not too bad. But here's the thing ... my traffic has naturally increased because of all my other marketing efforts. And I did not even start implementing what I learned from Google until November 28, 2015. And the results did not show up right away. It took more than a year before I really started to see growth. But once I reached the 21-month mark, things really started to skyrocket. So what was the big lesson? Well, you may be able to realize that by looking at the screen shots below. What is the big difference in the screen shots below? Here is the first extract of NeilPatel.com: And here is an excerpt from the blog KISSmetrics (which I now…

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SEO Reputation Management: How to Own Your Brand Keywords in Google – Whiteboard Friday

Posted by randfish The first experience of a researcher with your brand occurs on Google's SERPs - and not on your website. Having the ability to influence their first organic impression can go a long way towards improving both the customer perception of your brand and the conversion rates. In today's whiteboard on Friday, Rand takes us through the challenges inherent in managing SEO reputation and tactics to do it effectively. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcription Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week, we discuss the management of SEO reputation. It turns out that I have had several conversations with many of you in the Moz community and many friends from the world of startups and entrepreneurship about this problem that arises from consistent way. Seeking your brand in Google, experience their first experience before you even arrive on your site. Their first experience with your brand is via Google's search results page. This SERP, controlling what appears here, what it says, how it says it, where it ranks, where it ranks, all these kinds of things, can have a strong influence on a lot of things. The Challenge We know that the content of search results can have an impact ... Your conversion rate. People see that criticism is generally mediocre or that the wording is confusing or that it creates questions in their mind that your content is not responding. This can affect your conversion rate. This can hinder amplification. People who see you here, who think you have something negative or negative, are less likely to bond or share or talk about you. This can have an impact on customer satisfaction. Customers who are going to buy from you, but who see something negative in the search results, are more likely to complain about it. Or if they find that your rating or rating is lower or otherwise, they are more likely to contribute negatively than they had seen you had stellar problems. Their expectations are biased by what is in these research results. So many conversations I've had, for example with people in the startup business, look like, "Hey, people are looking at my product, we're barely there at the moment." We do not have those customers as customers, we may think that we are doing astroturfing…

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