2018 Holiday Marketing Campaign Guide

The holiday season is fast approaching. It's time to close your seasonal email marketing campaigns. Why? Take a look at this figure: nothing that in the United States, the online retail trade expenses of desktop computers during the 2016 holiday season have reached 63.1 billions of dollars. (source) We are not talking about pocket money here! We have therefore concocted this guide to help you better understand email marketing . campaigns - everything is there. Continue reading, or use the links below to access inspiring ideas and examples for your favorite vacation. Preparation Halloween Movember Thanksgiving Black Friday Cyber ​​Monday Christmas Get Ready for Your Holiday Campaigns ] Starting a successful marketing campaign for the holidays is a bit like organizing a family dinner. Getting ready before everyone arrives (or lands on your site) means you can enjoy the day (of your campaign) without a hitch. A checklist can help you. So, stay on track and remember what needs to be done. The four steps below will help you better plan your campaigns - and get ready in a hurry. Four Steps to Preparing Your Vacation Marketing Campaigns 1. Look at what worked First, take a look at all the tactics and channels you've used before. What worked well? Asking these questions can help you make better business decisions and allocate resources appropriately. Here is an example: A few years ago, everyone was talking about Snapchat as an essential tool to reach your audience. But since then, users have abandoned the platform and have turned to other tactics such as Instagram Stories. So, if you do not think about your past efforts, you could end up investing in a tactic or channel that just does not work. - or under-invest in a tool that could bring you the best results. 2. Check Your Customers Next, examine your customer segments. Who do you attract? Who buys often at home - and who spends the most? When digging a hole, you can spot potential segments - or find out more about the people you are already serving. The use of an RFM (Recency, Frequency, Recency, Frequency, etc.) is a common way to do this. and monetary value) to focus on your most lucrative buyers. Facebook Audience Insights is another great tool you can link to RFM. Simply import your email database segment into Facebook to get a report on their lifestyle, their…

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