5 ways to increase your mobile conversion rate

Are you tired of hearing this statistic again? Mobile traffic exceeded desktop traffic in 2016 and increased only by But many advertisers still treat their campaigns with an office approach: Optimize your campaigns, ad groups, and landing pages for the desktop first. You can then begin to generate mobile traffic on the side. It does not work anymore. Mobile users have a behavior very different from that of desktop researchers. Using the same strategy between devices is not viable. Yesterday, WordStream released new data on the average conversion rate of mobile ads and, as you can see, conversion rates vary widely look. You can not even generalize all mobile ads. the ad type you use also makes a big difference. Today's PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips for maximizing conversions on your targeted mobile search ads starting today. 1. Diversify your advertisements Sitelink extensions are one of the most used ad extension types for PPC. They allow you to extend your ad copy beyond normal character limits and to diversify your link offer rather than having a single landing page. But these are mostly optimized for desktop users who can easily open multiple tabs on their browser without harming their experience. With regard to mobile devices, some extension choices specifically designed for a smaller screen and the way people search and communicate with their phone, such as easy to people reach your business as soon as advertising. One of the best extensions for the most recent mobile ads is : With message extensions, researchers can send text messages to your company to get more information rather than read all the content of your website. ] So they perform? Much better than standard text ads, and almost as good as call extensions for CTR mobile search: When creating message extensions, you have a few key options to modify and personalize your experience: The "Text Telephone Number" field is your company number that will answer and receive text messages from interested researchers. The text of your extension matches what is displayed in the ad that prompts users to click, such as "send us a message." The message text is an element that really gets interesting and allows you to really optimize things like micro-moments and customization. This pre-written message fills the user's email application when he clicks on…

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How to increase your return on investment by 223% thanks to the conversion optimization tools

Conversion optimization tools have an average ROI of 223%. However, CRO tools are more expensive than many other marketing tools (as you will see in this article soon). And there are so many. But in the end, it's not these tools that matter, but what they do for your business. And what they do depends largely on how you use them. In this article, I'll show you strategies for getting the most out of your conversion optimization tools. 1. Interpreting the data to make it relevant for growth We've all been there; look at the analytics and a bunch of graphics and numbers, trying to make sense of it all on your screen. You know, you may be wondering why this thermal map - for example - shows that the budget field becomes much more important than the Buy (or Send) button on a page of my site ... Of course, this could be simply because more people are seeing budget options and realize that it does not suit them. . But how do we ensure that we correctly interpret the information and data provided by the ORC tools ? The conversion tools we all know, such as Hotjar, Mailchimp, Kissmetrics and Google Analytics, tell you how conversions happen and do not happen on your site and in your business, which is obviously very useful. But what they do not do is interpret the data they provide; Andrew Stephen, Vice Dean of the University of Oxford, acknowledges in a Forbes article that the interpretation of data by marketers is not always accurate: The machine learning and artificial intelligence analysis systems are still subject to bias and could be misleading. How to go from data acquisition to the interpretation of sound data? These three tips will help you: Tip # 1: Limit Real Conversion Measurements It is critical to accurately determine conversion metrics and KPIs to optimize your use of conversion tools. Or as Study.com says: "There are two problems with data interpretation. [The number one thing is] You must focus on what you are looking for. " What measures do you call Key Performance Indicators (KPIs) for conversions in your enterprise? Free trial registrations? Orders completed? Leads generated? Calls? Average value of the order? You want to pay attention to the key performance indicators like these to use the conversion tools optimally. For example, the founders of Grow and Convert…

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10 Smart Hotel Marketing Strategies to Increase Bookings

There are two types of people: those who like to stay in hotels and those who hate them. I must say that I lean more towards it and I often find myself choosing Airbnb for hotel stays. Why? It is often more affordable, feels less sterile and can offer unique touches that make the place more welcoming. However, if the hotel is able to sell properly, offer a reasonable price and treat me like a queen, this decision could easily change. The challenge of being in the hotel marketing industry is the huge competition. Especially with the growing popularity of sites like Airbnb and Home Away, it becomes even harder to stand out from the competition to collect more bookings. Although hotel marketers are too familiar with these challenges, they are still responsible for achieving (and hopefully exceeding) their metrics, which are often tied to reservations. So, what can a hotelier in difficulty do? How do you make sure people can find your hotel in the first place, and then they are so excited that they can not wait to book their stay? Do not be scared: here are 10 tips for success in hotel marketing! Tip # 1: Be easily searchable online! Let's face it, technology has taken over. The times of travel agents are over. Today's travelers are empowered to do their own comparative research without even leaving their bed. So, if your hotel is not easy to find online, no wonder your bookings are scarce. You must be EVERYWHERE available online for potential bookings so that people can find you out the window when they have to book accommodation. Most travelers (75%!) start by using a search engine to find places to stay, so stay on top of your SEO . Use popular hotel keywords in your copy of the site, and make sure your site is loading very fast . Travel companies have a high CTR and low costs on mobiles in particular The SERP [19659009] (search engine results page) for hotel-related searches is highly monetized, which means that internet users will see the ads first. In the screen capture example below, the entire screen is occupied by the ads. You have to bid aggressively on Google's search and display networks (do not forget the hotel ads !), Bing, social platforms like Facebook and Instagram and the sites Web like Trip Advisor and Kayak. Do not…

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

What would you do if your boss unexpectedly increased your annual content marketing budget? What could you do with an additional $ 1,000? $ 50,000? $ 100,000? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach, strategist at Convince and Convert, offers an insightful grounding thought. "It does not matter what the budget would be, I would start with a list of everything we wanted to accomplish, then we would have a grid that ranks efforts from low to high effort " It does not how do you think it's really important to have a budget? " John Bucher Strategist available. "It can help you making impulse decisions," he says. (Frequently, this happens to your budget and needs to spend your money or lose them.) What should your grid or wish list be? $ 1,000: Boost a digital studio already business-centric results. $ 50,000: Engaging with an industry-specific freelance writer or visual content creator to enhance a strategic business message. $ 100,000: Invest in a research project with the goal of uncovering meaningful data Amanda Changuris BNY Mellon's Associate Director of Corporate Communications Boost a digital campaign already driving business-centric results, says @AmandaChanguris. #CMWorld Click To Tweet Rev up Recommendation Engines With $ 100,000. Based on what we have to subscribe to online, what else should we share via email? Jessica Best director of data-driven marketing, Barkley Dynamic test #content recommendation engines to populate your emails, says @bestofjess. #CMWorld Click To Tweet Sponsor an event and buy a plane ticket $ 1,000: Spend $ 750 Jeff Julian on a plane ticket so he could teach me how to use it. 19659002] $ 50,000 or $ 100,000: Sponsor events. I have wanted to be a little bit of a small business in the past few years Andrea Fryrear president and lead trainer, AgileSherpas I'd buy @JJulian a plane ticket so he could show me how to do video. @AndreaFryrear #CMWorld Click To Tweet HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It's Time To Get Your Fear Of Producing Video Improve sound and visuals BOOM! With an extra $ 1,000 I'd buy a better microphone and camera for my video productions. With an extra $ 50,000, I'd hire an editor to ensure my video content is not backlogged. With that sweet, sweet $ 100,000, I'd buy some ads to market my marketing content. (Yes, I said…

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