Viewing Time: Project Management Procedure Using Google Sheets

Posted by R0bin_L0rd The short version of this post: Project management is an essential part of our marketing work, but planning and visualization of projects over time is difficult. this job easier for you. I found this system useful in several ways. So I share my models here in case it would reduce your day. I will begin with a brief overview of what the sheets do, but in the last part of this article, I will also expand on them so that you can modify them according to your needs. If you want to skip this publication and go directly to the templates, you can access it here (but I recommend you read a bit on how they work first): Planner Version (All You Need to Know, plus Gantts) Stakeholder Version (a cleaner version for bosses, customers, or people doing the work but not managing a project) Missed version (combined view of many different projects, telling you if you forgot to talk about work to someone, deadline or planning) It should be mentioned that I do not consider these leaves as the only solution. It's a free solution that I found very useful, but I have colleagues who swear by Smartsheet and Teamwork. It should also be noted that different tools work better or worse with different styles. My goal with these cards is to have a pretty concrete plan for the next three or four months, then a broader set of ideas to go further. When I complete these sheets, I also focus on results rather than processes - this helps to reduce the time spent updating sheets and makes everything that people can read more clearly. The long version of this article looks a lot like the short version above, but I'm talking in more detail about some of the principles I'm trying to follow and how this configuration fills them (shocker, huh?). As promised, the last section will describe how the leaves work, for anyone who has problems or wants to do something. Table of Contents (if you simply want to move to a specific section): The 3 Principles (Concerning Both People and Leaves) An Early Conclusion Appendices & Instructions How to Add Tasks to the List Splitting Tasks over Multiple Periods Using the Monthly View Tab (Scheduler and Stakeholder Versions) How to Operate the Gantt Charts ( and add categories) How to Operate Gantt Charts…

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SEO Reputation Management: How to Own Your Brand Keywords in Google – Whiteboard Friday

Posted by randfish The first experience of a researcher with your brand occurs on Google's SERPs - and not on your website. Having the ability to influence their first organic impression can go a long way towards improving both the customer perception of your brand and the conversion rates. In today's whiteboard on Friday, Rand takes us through the challenges inherent in managing SEO reputation and tactics to do it effectively. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcription Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week, we discuss the management of SEO reputation. It turns out that I have had several conversations with many of you in the Moz community and many friends from the world of startups and entrepreneurship about this problem that arises from consistent way. Seeking your brand in Google, experience their first experience before you even arrive on your site. Their first experience with your brand is via Google's search results page. This SERP, controlling what appears here, what it says, how it says it, where it ranks, where it ranks, all these kinds of things, can have a strong influence on a lot of things. The Challenge We know that the content of search results can have an impact ... Your conversion rate. People see that criticism is generally mediocre or that the wording is confusing or that it creates questions in their mind that your content is not responding. This can affect your conversion rate. This can hinder amplification. People who see you here, who think you have something negative or negative, are less likely to bond or share or talk about you. This can have an impact on customer satisfaction. Customers who are going to buy from you, but who see something negative in the search results, are more likely to complain about it. Or if they find that your rating or rating is lower or otherwise, they are more likely to contribute negatively than they had seen you had stellar problems. Their expectations are biased by what is in these research results. So many conversations I've had, for example with people in the startup business, look like, "Hey, people are looking at my product, we're barely there at the moment." We do not have those customers as customers, we may think that we are doing astroturfing…

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