what is influencer marketing

  Influencer Marketing Part I: Introduction to Influencer Marketing Part II: Initiation to Influence Marketing Part III: The Keys to Every Great Marketing Campaign of Influence Part Four: Cost of Influence, Budgeting and Return on Investment Part I: Introduction to Influencer Marketing Marketing of Influence is not new Long before the sector was invented, consumers turned to the experts for advice or inspiration. Think of William Shatner for Priceline or Catherine Zeta-Jones for T-Mobile or Mark Wahlberg for Calvin Klein. All of these campaigns are full-fledged marketing campaigns and have generated sales of several millions of dollars. Hailley : Today, influential marketing takes many forms, especially at a time of birth of social media stars. The term "influencer" encompasses a broad range of socially savvy experts. Personalities from beauty, business and technology, among others, can help businesses achieve challenging demographic data. Brian : One thing you need to know about influencer marketing is that it is here to stay. If the company takes the wait, we suggest you reconsider your decision. Consumers rely more on third party recommendations than on the brand itself In fact, studies show that 70% of Generation Y consumers are influenced by the recommendations of their peers when they decide to buy a mark. [19659005Hailley: When you associate with an influencer, he not only brings his audience, but also his network. Because of the loyalty of his audience, he has the ability to drive traffic to your site, increase your visibility on social networks and sell your product via his recommendation or story about his experience. Brian : It is important to note here that we are not necessarily talking about getting your brand accepted by expensive celebrities, such as Kardashian. Sometimes the best influencers are already in your community. They are few, but very committed and extremely loyal. Hailley : An effective marketing strategy for influencers will often include macro-influencers, micro-influencers, brand ambassadors, brand advocates and even your employees (yes, they are also influencers !). The right influence marketing strategy will allow brands to understand and optimize the performance of the right influencer group, at the right time, in order to achieve their goals. [episode transcript] Part II: Getting Started with Influencer Marketing The first thing to know about influencer marketing is that it's not about you, but about the consumer. . And more importantly, create a trusting relationship with the consumer so that he…

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2018 Holiday Marketing Campaign Guide

The holiday season is fast approaching. It's time to close your seasonal email marketing campaigns. Why? Take a look at this figure: nothing that in the United States, the online retail trade expenses of desktop computers during the 2016 holiday season have reached 63.1 billions of dollars. (source) We are not talking about pocket money here! We have therefore concocted this guide to help you better understand email marketing . campaigns - everything is there. Continue reading, or use the links below to access inspiring ideas and examples for your favorite vacation. Preparation Halloween Movember Thanksgiving Black Friday Cyber ​​Monday Christmas Get Ready for Your Holiday Campaigns ] Starting a successful marketing campaign for the holidays is a bit like organizing a family dinner. Getting ready before everyone arrives (or lands on your site) means you can enjoy the day (of your campaign) without a hitch. A checklist can help you. So, stay on track and remember what needs to be done. The four steps below will help you better plan your campaigns - and get ready in a hurry. Four Steps to Preparing Your Vacation Marketing Campaigns 1. Look at what worked First, take a look at all the tactics and channels you've used before. What worked well? Asking these questions can help you make better business decisions and allocate resources appropriately. Here is an example: A few years ago, everyone was talking about Snapchat as an essential tool to reach your audience. But since then, users have abandoned the platform and have turned to other tactics such as Instagram Stories. So, if you do not think about your past efforts, you could end up investing in a tactic or channel that just does not work. - or under-invest in a tool that could bring you the best results. 2. Check Your Customers Next, examine your customer segments. Who do you attract? Who buys often at home - and who spends the most? When digging a hole, you can spot potential segments - or find out more about the people you are already serving. The use of an RFM (Recency, Frequency, Recency, Frequency, etc.) is a common way to do this. and monetary value) to focus on your most lucrative buyers. Facebook Audience Insights is another great tool you can link to RFM. Simply import your email database segment into Facebook to get a report on their lifestyle, their…

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The Ultimate Guide to Social Media Marketing Campaigns

Every month there are more than two billion active users on Facebook, of one billion on Instagram and of 365 million on Twitter worldwide [19659003]. In the United States alone, 77% of the population has an account on a social network. Whether talking to friends, staying in touch with people from around the world, or for business or networking purposes, consumers use social media for a variety of reasons - and marketers know it well . Due to the large number of active users on these platforms, marketers quickly understand the importance of targeting their customers through social media. In fact, investments in social media advertising around the world are expected to reach about 48 billion by 2021. With so many people checking their smartphone notifications and social networks while on the move, travel, and even relaxation, what better way to market its products than on social networks? Social media ads reach the public in an inexpensive, powerful and effective way. This is precisely why social media campaigns have become a crucial marketing technique for companies around the world. With billions of people on social platforms - and a steady growth in the number of users and monthly influence - it's hard to imagine how companies could stay relevant without creating a presence on the networks social. The use of social media will allow you to reach your target audience, engage with current and potential customers, build brand loyalty, increase website traffic and drive sales. Social media marketing is not just a trend, it's a powerful technique that's here to stay and will help you reach more people around the world. How to Set the Goals of the Social Media Marketing Campaign When creating a social media marketing campaign, keep in mind specific goals so that your work is as effective as possible . Here are some goals to consider and examples of companies that have performed well. Improving Brand Awareness Your company can improve brand awareness through social media by displaying campaigns on various platforms. You can also use specific hashtags and encourage subscribers to share their content and tag their friends. Improving brand awareness through social media does not take much time either. In fact, 91% of marketers said they noticed an increase in brand visibility by spending just a few hours a week on social media. Once you have a plan for your campaign, you will be…

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How to answer 25 FAQ on content marketing

Editor's note: This article follows an article dated August on 25 frequently asked questions about content marketing . Content Marketing by your Executives or Customers? Want a dandy cheat sheet to these questions? We are here to help. First, we asked Content Marketing World presenters to share the best questions they were asked about content marketing. Some even shared their answers. Then we asked the CMI community for additional responses. And when we had some unanswered questions, we organized responses from expert sources. Now, here are 25 questions that you will probably be asked and how to answer them. 1. Should we do it? Too often, clients say, "Can we do this?" They are so enamored of what is new and possible that they do not stop to ask the public Bethany Chambers North Coast Media We have just written about 99 benefits of content marketing. Benefits include a shorter sales cycle (# 4), paid advertising supplement (# 10) and measurable custom conversion tracking (# 25). Jeff Baker and Tom Agnew Brafton RELATED CONTENT: 9 statistics that will make you want to invest in content marketing 2 . What is content marketing? This is a good wake up call. We need to evangelize and educate the organization on how our content marketing efforts are helping to stimulate activity. Peg Miller Xactly Content Marketing is a strategic marketing approach relevant and consistent content to attract and retain a clearly defined audience - and, ultimately, to lead a profitable customer action . Content Marketing Institute When companies ask me about content marketing and then search on Google for the keywords that they rank to show the value of content marketing. This helps them to know the real benefit of content marketing. Prasun Shakya The Prasun Shakya Company RELATED CONTENT: How to Explain Content Marketing to Anyone (New Examples) 3. Does content marketing work? Yes. Stoney deGeyter Pole Position What does it mean that your content marketing works? It means that it supports your marketing and business goals. Here's a simple way to track your content marketing program and, more importantly, communicate it to your team and management. Cathy McPhillips, Content Marketing Institute Does #contentmarketing work? Yes, if it supports marketing and business goals, says @cmcphillips. #CMWorld Click to Tweet RELATED CONTENT: How to explain the return on investment of content marketing to win (or keep) the buy-in 4. How does marketing without…

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