How to be an agent of change: examples from the best content marketing prize winners

"What are the next steps for content marketing?" As modern marketing practitioners, can not m & # 39; to keep an eye on what the future holds. The dynamic nature of the digital industry means that we can never feel too comfortable or too complacent to create meaningful content experiences. Consumer trends, behaviors and information needs are constantly changing. Our role is not only to build strong and confident customer relationships, but to serve as agents of change, enabling our brands, strategies and stories to evolve with them. ] When it comes to creating a new, forward-looking course, we can all learn from the winners and finalists of this year's Content Marketing Awards. Each has demonstrated the important role that content can play in change, whether it is to attract new audiences, to look for new business opportunities or to share a new vision for tomorrow. Content marketers in the categories that cover strategy, distribution, editorial and design. In all, 92 winners were selected from a total of more than 1,100 applications. In addition to the winners of the category, four prizes were awarded on September 5 at Content Marketing World: Year Project Year Agency (less than 100 employees) Agency of the Year (more than 100 employees) Content Marketer of the Year If you are looking for inspiration to advance your content marketing practices I highly recommend Check out some of the notable efforts of this year's Project Winner and Finalists: Ideas of Order Magazine (Winner: Project of the Year, Best New Print - Editorial). Agency of the Year <100 employees) California Closets is a high-end guard space management company anchored in the belief that a well-organized environment characterized by quality, impeccable style and personalized functionality - promotes creativity, relaxation and beneficial concentration. But despite the brand's strong vision for chaos, the message did not reach its demanding and demanding luxury members who strove to distinguish the brand and recognize its brand. unique value. In an increasingly competitive industry, California Closets is committed to making its brand a company that elegantly designs better lives. With the help of his Redbird agency, he launched Ideas of Order - a rich and tangible content experience that turns the brand's assets into a celebratory showcase of how an organized personal environment can create a sense of ownership. Harmony and promote positive feelings of calm and confidence. , and joy. Four weeks after launching…

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9 Smart Ways to Reduce Your Content Marketing Budget Without Deleting Your Standards

The future is filled with content. Content marketers will have to manage more content because of the marketing content. If you are wondering why this is probably due to the fact that content marketing is expected to represent $ 300 billion by 2019 and at this rate, the next four years will be tripled. what it is now. This prediction is based on the fact that Google's indexed pages have exceeded $ 30 trillion over the past seven years. Image Source: Statista 19659003] Content being present and future It's clear that B2B marketers are spending 39% of their marketing dollars on developing customer-centric content. This is true. Not any content, but content that customers want. Content marketers have become intelligent in their approach. They are more focused on creating content that matches their potential prospects and their existing customers. Everything seems to be coming up, except for the fact that 27% of marketers suggest that their content marketing efforts are failing due to a budget crisis. A content marketing budget can be tricky for marketers. Often, it becomes difficult to display immediate results because the content takes time to appear as a source of revenue. It's not a short-term marketing activity where you post a blog and voila! You have tracks. No. It takes a lot of patience and budget to get things moving for your brand. But the first things first. Why spend money on content marketing? There is no alternative to the content. Neither a replacement. Content happens to be the most functional form of modern advertising. This results in a lower cost compared to traditional advertising, but creates a better emotional impact on its readers. Content triggers emotions in your readers. And emotions contribute to sales. Add to that Here's what you need to know: You can reduce your content marketing budget effectively and succeed in your content efforts. How? Here are 9 proven methods that have been beneficial to my business. # 1. Opt for quality rather than quantity Your content will educate and feed your prospects and customers. Badly written content can only cause damage. Well-researched content can help your prospects and customers gain value, become aware of the current problem statement and keep it hooked on your brand for more. The quality of your content is paramount here. Although it is necessary to publish content frequently, this is not done to the detriment of…

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30 Experts Identify the Biggest Mistakes in Content Marketing

More than once, I had to stop reading a poorly edited book because I could not take off my editor's hat. and criticize him silently. This analysis often leads you to one of two outcomes: an overview of what you could do best or a welcome relief because you do it better. Some of Content Marketing World's presenters are presenting their critiques of what could be done better in content marketing. Use their observations to evaluate what you are doing well and where your content marketing program can be improved. RELATED CONTENT: Roadmap to Success: Resources to Refresh Your Content Marketing Program Do it Halfway The Biggest Error, The Root of Any Evil, If You Want , to the cause. There is not a lot of glamor in content marketing - it's a slow, sometimes grueling process that can not be forced but must gradually penetrate all the pores of an organization. This requires a passionate team that will not give up easily, choose their battles wisely and, most importantly, will work constantly day after day for a long time. Alenka Bester Digital Content Manager Marketing, Zavarovalnica Triglav The root of all evil in #contentmarketing is not fully committed to the cause, says @alenkabester. #CMWorld Click to tweet Post to Post It's amazing, but I still see companies that publish to publish, with no specific goal and no plan for the type of content. they want to create. They are dissatisfied with the lack of results, their teams are frustrated by the lack of direction and they are not even sure of what they are trying to achieve. Be thoughtful and thoughtful in creating your content. Zontee Hou Chief Strategist, Convince and Convert Stop posting content for the purpose of posting #content without any lenses in mind. @Zontee_Hou #CMWorld Click to tweet Time goes on The biggest mistake I see is too long to implement a good strategy. Christoph Trappe Director of Content Mission at Stamats Business Media The biggest mistake is taking too much time to implement a good #contentmarketing strategy, says @ ctrappe. #CMWorld Click to Tweet Short The fight against "short-termism" in content marketing is very real. So many marketers only care about results here and now rather than long-term play ... More often, we always remind our customers and team members to keep a collective eye on the ball. The results in sugar are tempting and…

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23 Simple Email Marketing Tips to Improve Your Open Rates and Clicks

Practicing good incoming marketing means sending e-mails to people who wish to hear from you. But often your e-mails get lost in your customers' inbox. their spam folder. And then, when someone actually opens your email, he does not click. "Oh, I can not win." Do not worry, I have the back. Here are 23 great tips for growing small businesses, but anyone can embrace to improve the open rates, clickthrough rates, and lead generation potential of their email. Do not buy email addresses. Comply with CAN-SPAM rules. Make sure your registration process is GDPR compliant. Send new contacts by e-mail within 24 hours. Write clear and clickable object lines. Keep your emails concise. Include a call-to-action button by e-mail. 19659008] Add alt text to your CTA image. Hypertext link images of your e-mails. Include notable text links. Place at least one clickable element above the fold. Avoid images in the background. Add social share buttons. Simplify sharing with rea Optimize your email for mobile users. Preview and test your emails before sending them. 19659008] Do not be afraid to "clean up" your contact list. Monitor the performance of each email. 1. Do not buy e-mail addresses. I know what you think: at the very beginning of an email marketing newsletter, you want to do everything you need to launch the campaign and draw attention to your business. I understood. Whatever options you see online, you should resist the urge to buy a mailing list. There are many ways to buy a mailing list, but none will really help your campaign. Why? Since the owners of these e-mail addresses have not explicitly agreed to receive content from you, they do not know how interested they are - or even if they meet your expectations. A mailing list purchased is also in violation of the GDPR (we'll talk more about it in a minute). The purchase of mailing lists is always a bad idea. Get more reasons in this blog post. 2. Comply with CAN-SPAM rules. CAN-SPAM ( C at the origin of the Ssault of N - S olicited P ] A nd M is a law that was passed in 2003. Essentially, this law establishes the rules applicable to commercial e-mail and commercial messages.The recipients have the right to ask a company no longer sending them by email and describing the penalties for those who break the law. To…

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