How Ahrefs and Buffer generate more than 300,000 sessions per month with Evergreen content and social media

Discover how Buffer uses organic and free traffic strategies to boost the growth of our blog. Learn how to boost blog content by back engineering social media videos that will delight your audience. Find out how we generated. over 30,000 clicks were generated on our content through paid shopping channels and how we optimize lower CPC ads while increasing clickthrough rates. Creating traffic on your website in 2018 is not an easy task. ever-increasing quantity of online content ongoing changes in search engines such as Google and constant updates of platform algorithms such as Facebook. However, if you are in a competitive sector dominated by established sites, all is not lost. You can still get tons of traffic on websites with an ingenious content marketing strategy centered on the production quality of evergreen . have . We recently teamed up with Tim Soulo, Marketing and Product Strategy Manager at Ahrefs, to discuss what the top performers are doing to drive quality web site traffic in 2018. prefer the video? Check out our webinar below: Generating Quality Website Traffic Did you know that more than 90% of website pages did not generate organic search from Google? In fact, if you look good, less than 1% of the pages of websites generate the bulk of organic traffic online: That's why it is Essential to set up a content strategy incorporates well-researched and persistent topics that will generate long-term traffic to your website. The Buffer blog, for example, receives about 1.3 million hits each month and more than 80% of our traffic on the site . ] is coming from people looking for social media marketing topics on Google and looking for our blog posts. This figure of 80% is also known as organic traffic and is the most scalable and reliable source of traffic for most websites. We did this by having only two content writers for most of the last seven years. If we can do it, you can too! Here is how we approach the growth of traffic: Write on Evergreen Topics and Promote It Regularly This first graph shows the traffic of most of the blog articles written today. The blog post receives a spike in traffic from social media and email on the day of publication. But the traffic fades over time because the blog post is not positioning itself well on Google and is no longer the…

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The Ultimate Guide to Social Media Marketing Campaigns

Every month there are more than two billion active users on Facebook, of one billion on Instagram and of 365 million on Twitter worldwide [19659003]. In the United States alone, 77% of the population has an account on a social network. Whether talking to friends, staying in touch with people from around the world, or for business or networking purposes, consumers use social media for a variety of reasons - and marketers know it well . Due to the large number of active users on these platforms, marketers quickly understand the importance of targeting their customers through social media. In fact, investments in social media advertising around the world are expected to reach about 48 billion by 2021. With so many people checking their smartphone notifications and social networks while on the move, travel, and even relaxation, what better way to market its products than on social networks? Social media ads reach the public in an inexpensive, powerful and effective way. This is precisely why social media campaigns have become a crucial marketing technique for companies around the world. With billions of people on social platforms - and a steady growth in the number of users and monthly influence - it's hard to imagine how companies could stay relevant without creating a presence on the networks social. The use of social media will allow you to reach your target audience, engage with current and potential customers, build brand loyalty, increase website traffic and drive sales. Social media marketing is not just a trend, it's a powerful technique that's here to stay and will help you reach more people around the world. How to Set the Goals of the Social Media Marketing Campaign When creating a social media marketing campaign, keep in mind specific goals so that your work is as effective as possible . Here are some goals to consider and examples of companies that have performed well. Improving Brand Awareness Your company can improve brand awareness through social media by displaying campaigns on various platforms. You can also use specific hashtags and encourage subscribers to share their content and tag their friends. Improving brand awareness through social media does not take much time either. In fact, 91% of marketers said they noticed an increase in brand visibility by spending just a few hours a week on social media. Once you have a plan for your campaign, you will be…

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How two brands generate hundreds of thousands of revenue on social media, big news on Twitter, new LinkedIn ad formats, and more!

Want to follow the news of social media, but shortly? We have you covered! This week (episode # 113), we discuss all this and more: How two brands use social media, particularly Instagram and Instagram, to generate hundreds of thousands of dollars in revenue and why it's not may not be as difficult as you think. Instagram is testing a brand new stand-alone shopping app that could put them in the same conversation as major e-commerce platforms such as Shopify, WooCommerce and Magento. LinkedIn launches a powerful advertising format for companies called Dynamic Ads. We break down exactly what they are and what they can do for your business. Big news on Twitter. They publish a feature that will allow users to switch between a timeline and algorithmic timeline. We have all the information you need to know. Join more than 18,000 weekly listeners for the Buffer podcast, The Science of Social Media, where we present the latest news, news, articles on social networks. How two brands generate hundreds of thousands of revenue on social media, big news on Twitter, new LinkedIn ad formats, and so on. [complete podcast transcript] What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Part One: How Two Brands Generate Hundreds of Thousands of Revenue on Social Media Part II: Instagram Works on a Brand New Standalone Business Application Part III: LinkedIn Launches New Powerful Dynamic Ads Format Part IV: Twitter allowing users to move to a chronological chronology Brian : Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley : Welcome to episode # 113, I'm Hailley Griffis and this week we introduce you to the latest social media and marketing, starting with some case studies on how two companies used social media to generate hundreds of thousands of dollars in sales, as well as some big news from Twitter. Brian : dive into exciting new LinkedIn ad formats as well as the brand new Instagram purchase app. Tons of things to say, thank you for joining us wherever you are - Launch of the series! Part One: How Two Brands Generate Hundreds of Thousands of Revenue on Social Media Hailley : It was a cold morning in January in Berlin, Germany, and Jonathan Courtney…

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10 Communication Barriers to Deal Negative Customers on Social Media

According to studies, 90% of businesses expect to use social media for customer service by 2020. About 67% of customers now uses social networks like Facebook and Twitter to quickly solve their customer service issues. Social media can be a great way to communicate with your customers and fans. So, what can you do if a customer posts negative comments about your business? Although it's never possible to prevent discontented customers from being heard on social media, it is possible to deal with negative consumers and maintain a positive brand image. Here are 10 communication tips that you can use to treat negative customers on social networks. 1. Monitor social media conversations about your brand Customers can talk about your brand anywhere on the web and with social media, even an unknown individual can contact a lot of other people with their message. That's why you need to monitor social media conversations about your brand. In fact, there are various tools such as Mention and Talkwalker Alerts that allow you to monitor the web and notify you whenever someone mentions your brand in real time. 19659003] According to a study by Jay Baer and his associates, 42% of customers expect a response on social networks in one hour. So use a mentions monitoring tool that will warn you whenever someone mentions your brand online and make sure you respond quickly to any negative customer. A quick response will allow your client and anyone listening to the conversation to know that you are worrying and d & # 39; prevent the broadcast of a negative publicity. 2. Establish a real and emotional connection with your client Do you want to know one of the best ways to spread a negative customer? Show empathy with them. Put yourself in their shoes and try to understand their disappointment. Then offer them a solution to the situation. Sometimes, when a customer is angry at your product or service, he automatically considers anyone in the company to be the enemy. To overcome this initial customer perception, you can use a classic trading tactic known as "good bargaining tactics between cops and bad cops". In the right cop / cop configuration, one person plays the "good cop" the other person and another person plays the "bad cop" who is more interested in pursuing his own agenda. This configuration allows the person to see you (the good…

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