20 Conversion Optimization Tips to Zoom Beyond Your Competitors

Conversion Optimization (CRO) is one of the most powerful things you can do as a marketer. I mean, driving traffic to a website is important traffic you design for an audience of crickets). But without a superficial understanding of conversion optimization - including research, data-driven assumptions, a / b testing, and analytical capabilities - you risk making decisions for your website traffic . CRO can give your marketing team ideas on what you can do best to convert visitors into prospects or customers, and help you discover which experiences are really best with A / B testing. many marketing disciplines, optimization of conversion is constantly misunderstood . It's good not to test the colors of the buttons, and it's not to prove to your colleagues that you're right. Over the years, I've learned a lot about how to use CROs, and below, I've put together 20 conversion optimization tips to help you do it right. Tip for Optimizing Conversions 1: Find out how to properly run an A / B test Running an A / B test (an online controlled experiment) is one of the fundamental practices of conversion optimization. It may seem easy to test two or more variants of a page to determine which one works best because of the increased simplification of the test software. However, it is still a methodology that uses statistical inference to decide which variant is best for your audience. Image source There are many nuances in which we could enter here - Bayesian versus frequentistic statistics, comparative, comparative, and so on. - but for simplicity, here are some test rules that should help you overcome the most common test errors : Still determine a sample size in advance and wait until the end of your test to examine the "statistical significance". You can use one of the many online sample size calculators to determine yours. Run your test for several complete cycles (usually weekly cycles). A normal experience may take three to four weeks before you call your result. Choose an overall evaluation criterion (or northern star metric) that you will use to determine the success of an experiment. We will talk more about it in trick 4. Before launching the experiment, clearly write your hypothesis (here is a good article on writing a true hypothesis) and how you plan to continue the experiment. whether he wins or loses. Make sure your…

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How to increase return on investment by

This article is talk  about the following: _Conversion optimization tools _ Interpreting the data to make it relevant for growth _The cost of the tool compared to its potential _The Value of Converted Visitors Conversion optimization tools However, CRO tools are more expensive than many other marketing tools (as you will see in this article soon). And there are so many. But in the end, it's not these tools that matter, but what they do for your business. And what they do depends largely on how you use them. In this article, I'll show you strategies for getting the most out of your conversion optimization tools. 1. Interpreting the data to make it relevant for growth We've all been there; look at the analytics and a bunch of graphics and numbers, trying to make sense of it all on your screen. You know, you may be wondering why this thermal map - for example - shows that the budget field becomes much more important than the Buy (or Send) button on a page of my site ... Of course, this could be simply because more people are seeing budget options and realize that it does not suit them. . But how do we ensure that we correctly interpret the information and data provided by the ORC tools ? The conversion tools we all know, such as Hotjar, Mailchimp, Kissmetrics and Google Analytics, tell you how conversions happen and do not happen on your site and in your business, which is obviously very useful. But what they do not do is interpret the data they provide; Andrew Stephen, Vice Dean of the University of Oxford, acknowledges in a Forbes article that the interpretation of data by marketers is not always accurate: The machine learning and artificial intelligence analysis systems are still subject to bias and could be misleading. How to go from data acquisition to the interpretation of sound data? These three tips will help you: Tip 1: Limit Real Conversion Measurements It is critical to accurately determine conversion metrics and KPIs to optimize your use of conversion tools. Or as Study.com says: "There are two problems with data interpretation.  You must focus on what you are looking for. " What measures do you call Key Performance Indicators (KPIs) for conversions in your enterprise? Free trial registrations? Orders completed? Leads generated? Calls? Average value of the order? You want to pay…

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Rewriting the Beginner's Guide to SEO, Chapter 4: Page Optimization

Posted by BritneyMuller Chapter Four of the Beginner's Guide to SEO Rewriting is packed to the point of learning the SEO page. After all the good feedback you have provided up to here on our plan, chapter one, chapter two and chapter three, we are eager to hear what you think of chapter four. What's really working for you? What do you think is missing? Read more and give us your comments in the comments! Chapter 4: Optimization on the page Use your search to build your message. Now that you know how your target market is being researched, it's time to get started with page optimization, the practice of web pages answering questions from researchers. SEO on-page is multi-faceted and goes beyond content in other things, like Meta schemas and tags, which we'll discuss further in the next chapter on technical optimization. For now, put your words hats - it's time to create your content! Creating Your Content Applying Your Search by Keyword In the last chapter, we learned about ways to find out how your target audience searches for your content. Now it's time to put this research into practice. Here's a simple diagram to follow to apply your search by keyword: Study your keywords and group those whose topics and intentions are similar. These groups will be your pages rather than creating individual pages for each keyword variation. If you have not already done so, evaluate the SERP for each keyword or group of keywords to determine the type and format of your content. Some features of the ranking pages to take into account: Are they heavy in image or video? Is the content lengthy or concise? Is the content formatted in lists, bullets or paragraphs? Ask yourself, "What unique value could I offer to improve my page than the pages currently ranked for my keyword?" Page Optimization allows you to transform your search into content for your audience will like. Just make sure you do not fall into the trap of low value tactics that could do more than help! Low Value Tactics to Avoid Your web content should exist to answer researchers' questions, guide them to your site, and help them understand the purpose of your site. The content should not be created for the sole purpose of allowing a high ranking in the search. Ranking is a way to reach a goal, the goal…

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