SEO Reputation Management: How to Own Your Brand Keywords in Google – Whiteboard Friday

Posted by randfish The first experience of a researcher with your brand occurs on Google's SERPs - and not on your website. Having the ability to influence their first organic impression can go a long way towards improving both the customer perception of your brand and the conversion rates. In today's whiteboard on Friday, Rand takes us through the challenges inherent in managing SEO reputation and tactics to do it effectively. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcription Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week, we discuss the management of SEO reputation. It turns out that I have had several conversations with many of you in the Moz community and many friends from the world of startups and entrepreneurship about this problem that arises from consistent way. Seeking your brand in Google, experience their first experience before you even arrive on your site. Their first experience with your brand is via Google's search results page. This SERP, controlling what appears here, what it says, how it says it, where it ranks, where it ranks, all these kinds of things, can have a strong influence on a lot of things. The Challenge We know that the content of search results can have an impact ... Your conversion rate. People see that criticism is generally mediocre or that the wording is confusing or that it creates questions in their mind that your content is not responding. This can affect your conversion rate. This can hinder amplification. People who see you here, who think you have something negative or negative, are less likely to bond or share or talk about you. This can have an impact on customer satisfaction. Customers who are going to buy from you, but who see something negative in the search results, are more likely to complain about it. Or if they find that your rating or rating is lower or otherwise, they are more likely to contribute negatively than they had seen you had stellar problems. Their expectations are biased by what is in these research results. So many conversations I've had, for example with people in the startup business, look like, "Hey, people are looking at my product, we're barely there at the moment." We do not have those customers as customers, we may think that we are doing astroturfing…

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