The Ultimate Guide to the Google Search Console in 2018

Google Search Console Overview GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views and optimizes their site. its organic presence. This includes displaying your reference domains, mobile site performance, detailed search results, and queries and high traffic pages. At any time, SGC is open in two to ten tabs. It's useful at macro and micro levels - both when I have to understand what has become of a very popular blog post that has suddenly plummeted and see how many HubSpot impressions wins month after month. I am a content strategist within HubSpot's SEO team, which means that GSC is especially useful to me. But whoever owns a website can and should dive into these waters. According to Google, whether you're a business owner, SEO specialist, marketer, site administrator, web developer or application creator, Search Console will help you. I remember the first time I opened GSC - it was overwhelming. There were tons of labels I did not understand (index cover?!?), Hidden filters and confusing graphics. Of course, the more I used it, the less confused he became. But if you want to avoid the learning curve (and why not you), good news: I will reveal everything I've learned. about using the Google Search Console as a professional. This guide covers: Adding Your Website to Google Search Console Configuring Owners, Users, and Permissions Submitting a Site Map Description of the Site Use of dimensions and metrics Addition of filters Use of GSC (23 cases of use) First of all. If you have not registered with GSC yet, now is the time to do it. How to add your website to the Google Search Console? Sign in to your Google Account. Make sure you use your professional account (and not personal) if it's a professional website. Go to Google Webmaster Tools. Click on "Add Property". Choose "Website" from the drop-down menu. menu and enter the URL of your site. Make sure you use the exact URL that appears in the browser bar. Click "Continue". Choose a way to verify that your website is yours (HTML file download, domain name provider, HTML tag, GA tracking). code, or GTM container extract). If your site supports http: // and https: //, add both as separate sites. You must also add each domain (for example, hubspot.com, blog.hubspot.com, and www.hubspot.com). Google starts tracking your property…

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7 steps to get the most out of the new Google Search Console

Ahrefs, Moz, SEMrush ... there are excellent SEO tools; and with them you can do a variety of things. You can check the backlink profiles. Search by keywords. Find unrelated mentions and publishing opportunities for guests. You can even run full SEO audits with one click. But whether you're an agency or a business, a small business or a business, there are some areas of functionality where these tools are insufficient. And where they fail, the Google Search Console takes precedence. Although powerful, the Gardening SEO Tool is, or should be, complementary to your SEO strategy. If you plan to optimize your organic searches, you should be living in Search Console and use other tools to help you perform auxiliary tasks. Not totally comfortable with Search Console as a living space? Do not worry. Today, I will teach you how to get started with the most essential features of Search Console. Even better: after launching the new and improved Search Console in January, Google officially released it from beta last week. So, while I'm going to teach you 7 steps to get the most out of the new Google Search Console, I'll also explain how the new interface and old interaction differ. All right, then! Let's jump in. Step # 1. Add and Check Your Site Before entering the features, you will want to add and verify your site in Search Console. Go to the drop-down menu at the top left of your dashboard and click on "Add Property". Make sure you enter the URL of your site exactly as it appears in your browser. If you support multiple protocols (http: // and https: //) or multiple domains (example.com, m.example.com, and www.example.com), be sure to add each of them as that distinct property. Once your site is added, Search Console starts collecting data. The mere addition of a property will not give you access - you must also verify that you own it. Navigate to the Manage Properties tab for the property you added on the Search Console Home page. Select "Check Property" from the drop-down list and choose one of the recommended audit methods. These vary depending on the composition of the site you are checking. If you're struggling to implement one of the verification methods, if you want to change your verification method, or simply get a more detailed explanation of each process, this page is a great…

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Be visible: use paid search and social for brand awareness

PPC is a great way to generate online sales, collect leads or any other goal you have for your business. It can also be a great tool to help generate brand awareness and increase brand affinity . Whether your business is just started or more established and looking to reach new audiences, paid search and paid social ads are great ways to reach these new users and introduce them to your brand. <img src = "https://wordstream-files-prod.s3.amazonaws.com/s3fs-public/styles/simple_image/public/images/media/images/goodyear_blimp.jpg?stavseXbyxy7HZoQXVtq4.DHLduQ9Hl8&itok=-4spo8Dz "width =" 800 "height =" 533 "alt =" If greater awareness is your goal, this guide will get you started, covering: Setting goals for your awareness campaigns Finding the Right Audience and the Right Channels Measuring the Results of Your Campaigns Start with the first step, setting the goals for your campaign Setting Campaign Objectives We are starting awareness campaigns for the campaign brand, as for any other, asking: what result are we looking to generate? Campaign goals for branding are much higher in funnels than in conversion campaigns because we do not stimulate sales, we just try to get a ma in front of a new audience of users. Awareness: Volume of Printing Click Volume CTR CPC / CPM Video Views Social Page Likes Social Shares Post commitment wrong answer for the KPIs you choose, but chances are some metrics have more influence than others. Typically, website clicks indicate higher engagement and meaning for a specific audience, but many platforms also charge for cost-per-click. (Unfortunately, this is not a real measure we can follow, but ideally this is the result we're looking for.) Many channels can now help your campaigns automatically optimize some of the KPIs you need . On Facebook, for example, a number of campaign goals can help you achieve your goal: When you create a campaign in the new Google interface Ads,. One thing to note: in Google, when you choose one of these goals, other features can be removed in the campaigns. If you want to have total control over all aspects of your campaign, I suggest you do not select anything to start with (the "Create a campaign without goal" option). If you simply need a quick setup and you do not plan to manage campaigns, one of the goals might be a better option for you. Finding your target audience in the appropriate channels We have identified our goals and we can use this information to determine…

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How to Search by Keyword for SEO: A Beginner's Guide

While Google keeps us up-to-date with all the algorithm updates they're deploying, one thing has remained pretty consistent for incoming marketers looking to optimize their websites: search by words key. > "src =" https: //no-cache.hubspot.com/cta/default/53/bd685600-02f9-40f3-a4e7-18488a8d79ba.png "> The Necessity of to do the keyword search has remained the same. Keyword Search consists of using keywords to find and search search terms that users enter search engines. Knowledge of these search terms can help guide the content strategy or marketing strategy as a whole. I'm going to introduce a keyword research process that you can follow for terms that you should target. In this way, you will be able to establish and execute a strong keyword strategy that will help you find the search terms that interest you. How to Search Keywords for Your SEO Strategy Step 1: Make a list of important and relevant topics based on what you know about your business. To start this process, think about the topics you want to rank generic buckets. You think that 5 to 10 topics are important to your business, and you'll use them to help you find specific keywords later in the process. regular blogger, these are probably the topics you blog on most frequently. Or perhaps they are the topics most discussed in business conversations. Put yourself in the shoes of your buying personalities - what types of topics will your target audience seek to find your business? If you were a company like HubSpot, for example - selling marketing software (which contains great SEO tools ... but I dismiss it ;-) - you could have general themes like " entering marketing "" blogging "" email marketing "" lead generation "" SEO "" social media "" marketing analytics ", and " marketing automation . " Step 2: Complete the Now that you have a few topic compartments that you want to focus on, it's time to identify some keywords that fall into these compartments. You think it's important to categorize these phrases in the SERPs (search engine results pages) because your target client is probably doing research on these specific terms. For example, if I took this last topic for an inbound marketing software publisher - "marketing automation" - I would think of key phrases that I think people would type in relation to this topic. These could include: marketing automation tools how to use marketing automation software what is…

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