3 helpful SEO moves on the subject

To produce reliable, scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here's an intensive course on three advanced SEO techniques to help you get more conversions and better ranking of the content you create. You will not need the help of your computer department to use these techniques, but you will have to think like a strategist. Ready to evolve your expertise in content marketing? Read and absorb knowledge. HAND-RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018 1. Structuring Internal Links by Subject Internal links make navigation easy and intuitive while defining the structure and hierarchy of your site. They also distribute the link authority on your pages. However, if they are not well organized, you will not take full advantage of an internal linking strategy. A clear and navigable frame looks like a spider's web. The home page occupies the center; the pillar pages are the second ring; and the support pages are the outer rings. Each pillar page and its support pages are groups of themes. Organize your internal link strategy: home page, pillar pages + their support pages. @stephenjeske #SEO Click to Tweet The purpose of groups of topics is to demonstrate that your site exhaustively covers a subject - users can find the answer to any question related to the subject on your site. For example, let's say you have a website that sells small appliances. You could have three pillar pages - kitchen appliances, bedroom and bathroom appliances. All content relating to mixers, microwaves, food processors, etc., would be related to the page of the kitchen appliance pillar. Boom - cluster of topics. CONTENT ASSOCIATED WITH THE DEVICE: How to create a pillar content Google will like 17 19659016] Choose the pages of your pillar and your cluster Determine the main areas of your site. You want to have complete pages for each area you cover. Next, you must perform an audit of the content. Fun? Not necessary? Yes. A content audit requires you to carefully review existing content. If you have consistently categorized and tagged your content, it should be relatively easy. If you have not structured your content into categories and tags, create a simple spreadsheet. Each line must have a blog posting URL and its corresponding topic. Identify publications that serve as pivotal pages or have the potential to do so.…

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How to Search by Keyword for SEO: A Beginner's Guide

While Google keeps us up-to-date with all the algorithm updates they're deploying, one thing has remained pretty consistent for incoming marketers looking to optimize their websites: search by words key. > "src =" https: //no-cache.hubspot.com/cta/default/53/bd685600-02f9-40f3-a4e7-18488a8d79ba.png "> The Necessity of to do the keyword search has remained the same. Keyword Search consists of using keywords to find and search search terms that users enter search engines. Knowledge of these search terms can help guide the content strategy or marketing strategy as a whole. I'm going to introduce a keyword research process that you can follow for terms that you should target. In this way, you will be able to establish and execute a strong keyword strategy that will help you find the search terms that interest you. How to Search Keywords for Your SEO Strategy Step 1: Make a list of important and relevant topics based on what you know about your business. To start this process, think about the topics you want to rank generic buckets. You think that 5 to 10 topics are important to your business, and you'll use them to help you find specific keywords later in the process. regular blogger, these are probably the topics you blog on most frequently. Or perhaps they are the topics most discussed in business conversations. Put yourself in the shoes of your buying personalities - what types of topics will your target audience seek to find your business? If you were a company like HubSpot, for example - selling marketing software (which contains great SEO tools ... but I dismiss it ;-) - you could have general themes like " entering marketing "" blogging "" email marketing "" lead generation "" SEO "" social media "" marketing analytics ", and " marketing automation . " Step 2: Complete the Now that you have a few topic compartments that you want to focus on, it's time to identify some keywords that fall into these compartments. You think it's important to categorize these phrases in the SERPs (search engine results pages) because your target client is probably doing research on these specific terms. For example, if I took this last topic for an inbound marketing software publisher - "marketing automation" - I would think of key phrases that I think people would type in relation to this topic. These could include: marketing automation tools how to use marketing automation software what is…

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The advanced SEO formula that helped me rank 477,000 keywords

Can you guess how many keywords I rank? You will probably say 477,000 because I used this number in the title of this article. And that's right, just look at the screenshot of Ahrefs. It shows the number of keywords for which I rank. But what's crazy is that I'm in a very competitive niche ... digital marketing . I wonder how I did it? Well, it starts with an appropriate keyword search. You then get a list containing hundreds of keyword suggestions with cost-per-click and competitive data. Once you have a list of keywords, you do what do is start to insert them into your website or to create content around the keywords. Does this process seem familiar to you? Of course, that's what everyone has taught you. But what's wrong? This process is like the game of money ... there is no guarantee that you will rank for these new keywords. And even worse, these keywords may not generate leads, sales, or revenue. Fortunately, I have a process that will not only help you rank thousands of keywords, but will also ensure that this new software Here is the five-step process that has helped me to rank 477,000 keywords. Step 1: Focus on the pages that generate revenue The right keywords will not guarantee success. If you rank a page that does not convert well, you will get more traffic, but your earnings will not increase. Of course, you can eventually focus on optimizing the conversion rate and try to solve that problem over time, but you'd better drive traffic to pages that are already generating revenue. If you have not set up goal tracking, watch the video below. Assuming that you define it correctly, look for the pages that direct your You can see on the image above that I've sorted results by conversions. You now have a list of pages you need to focus on. But it's not as easy as choosing the top page and starting from there. For example, your original page could be a "check out" page, which, of course, would not do any good if Instead, you should focus on: Pages Pages of Service Pages of Content Once you have a final list of pages, you want to take these URLs and watch Step 2: Sign in to the Google Search Console Once in the Google Search Console, you will want to…

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Should you be concerned about your SEO and the Google Mobile-First index?

Given your vigilance with the powerful search engine, it is reasonable to be concerned about Google, at first or at least more curious than d & # 39; ; usual. Google recently weighed, knowing that his plan has led to confusion. In a series of tweets, Google has tackled everything from a problem of displaying cached pages with mobile origin results to clarifying the use of "hamburger" menus. Let's look at some common questions to find out if your website is probably OK, where the most important issues may appear, and how to keep your ranking in perspective. Why mobile-first? Until recently, Google's index was based on desktop use by websites. But he decided to primarily use the mobile index for search engine result pages (SERPS) because people are increasingly looking for content on their mobile devices rather than on their desktops . The studies detail the trend likely to grow with the number of search queries and the time spent on websites equipped with smartphones and tablets. #SEO Click to Tweet The Googlebot Smartphone will visit your website frequently. Google goes into the details of best practices for Mobile-First indexing and explains it this way on Twitter: CONTENT ASSOCIATED To: the mobile experience How will we know if our website is part of the mobile first? Will we see a symbol in the SERP? I do not know of any symbols intended to distinguish certain search results from others. But Google has notified many website owners that sites are indexed to mobile first. She even made an effort to initially migrate websites that seemed to follow the best user-friendly indexing practices. mobiles. Our team did not receive this notification. Does this mean that we have done something wrong? The transition is slow. You are not penalized by any delay. Google has chosen to select websites that it clearly considers mobile. I have the feeling that Google informs site owners in waves to identify and minimize problems. What if we do not have a mobile website? You do. Some marketers may believe that an official mobile website is separate from a desktop website - like one that stands out with an "m" like m.worldfamouscontentwebsite.com (also known as the name of m-dot). According to Google, virtually every website displayed on a mobile device is a mobile. site - no matter how much it appears on the screen. . @ Google considers…

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