The most vital SEO strategy I've learned from a Google employee

I do not think I'm the best SEO available. And I am not the best known SEO. But when you do SEO as long as I've done it, you finally meet most of the space actors. And over the years, I have met a lot of Google employees. Some of them held high positions, others did not. Of all the Google employees I met, none of them said anything that should not be made public. And I have never put anyone in a position that could compromise their work. But what was crazy, is that the SEO tips that I received in August 2015 from a Google employee have changed my life. [19659003] And what's even more crazy is that the advice I received that day is probably known to almost all SEOs, but I bet that less than 0.01% of SEOs use this strategy . Shared knowledge that was readily available on all major search blogs, but I was too lazy to implement what I already knew. So what did I learn? Well, before you start, results from this unique SEO tactic. The reason I am doing this is that if I simply share the tactics with you, most of you will ignore it as I did it. But if I share the statistics with you first, I hope you will be more open to implementing what I am about to teach you. Here are my traffic statistics from August 2015 for NeilPatel.com: And here are my traffic statistics months after learning this new strategy: As you can see in the picture above, my traffic has increased. I went from about 100,493 unique visitors per month to 144,196 visitors. Not too bad. But here's the thing ... my traffic has naturally increased because of all my other marketing efforts. And I did not even start implementing what I learned from Google until November 28, 2015. And the results did not show up right away. It took more than a year before I really started to see growth. But once I reached the 21-month mark, things really started to skyrocket. So what was the big lesson? Well, you may be able to realize that by looking at the screen shots below. What is the big difference in the screen shots below? Here is the first extract of NeilPatel.com: And here is an excerpt from the blog KISSmetrics (which I now…

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SEO Reputation Management: How to Own Your Brand Keywords in Google – Whiteboard Friday

Posted by randfish The first experience of a researcher with your brand occurs on Google's SERPs - and not on your website. Having the ability to influence their first organic impression can go a long way towards improving both the customer perception of your brand and the conversion rates. In today's whiteboard on Friday, Rand takes us through the challenges inherent in managing SEO reputation and tactics to do it effectively. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcription Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week, we discuss the management of SEO reputation. It turns out that I have had several conversations with many of you in the Moz community and many friends from the world of startups and entrepreneurship about this problem that arises from consistent way. Seeking your brand in Google, experience their first experience before you even arrive on your site. Their first experience with your brand is via Google's search results page. This SERP, controlling what appears here, what it says, how it says it, where it ranks, where it ranks, all these kinds of things, can have a strong influence on a lot of things. The Challenge We know that the content of search results can have an impact ... Your conversion rate. People see that criticism is generally mediocre or that the wording is confusing or that it creates questions in their mind that your content is not responding. This can affect your conversion rate. This can hinder amplification. People who see you here, who think you have something negative or negative, are less likely to bond or share or talk about you. This can have an impact on customer satisfaction. Customers who are going to buy from you, but who see something negative in the search results, are more likely to complain about it. Or if they find that your rating or rating is lower or otherwise, they are more likely to contribute negatively than they had seen you had stellar problems. Their expectations are biased by what is in these research results. So many conversations I've had, for example with people in the startup business, look like, "Hey, people are looking at my product, we're barely there at the moment." We do not have those customers as customers, we may think that we are doing astroturfing…

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Rewrite the Beginner's Guide to SEO, Chapter 2: Crawling, Indexing and Ranking

Posted by BritneyMuller It's been a few months since our last part of our current work rewriting the Beginner's Guide to SEO, but after a brief hiatus, we're back to sharing our draft of Chapter Two with you! This would not have been possible without the help of Kameron Jenkins who thoughtfully contributed to his talent for composing words throughout this piece. This is your resource, the guide that has probably triggered your interest and SEO knowledge, and we want to do what you want. You have left incredibly useful comments on our draft and the draft chapter 1, and we would be honored if you took the time to let us know what you think of chapter two in the comments below. Chapter 2: Search Engine Operation - Exploration, Indexing and Ranking First of all, As we mentioned in Chapter 1, search engines are answers. They exist to discover, understand and organize Internet content in order to offer the most relevant results to the questions posed by the researchers. In order to appear in the search results, your content must first be visible to the search engines. This is probably the most important piece of the SEO puzzle: if your site can not be found, you will never end up in the SERPs (search engine results page). How do search engines work? Search engines have three main functions: Crawl: Search the Internet for content and review the code / content of each URL found. Index: Store and organize content found during the scanning process. Once a page is in the index, it is displayed to respond to relevant queries. Rank: Provides the content elements that will best answer a searcher's query. Order the search results by the most useful to a particular query. What is search engine exploration? Crawling is the discovery process in which search engines send a team of robots (called robots or robots) to find new and updated content. The content may vary - it may be a webpage, an image, a video, a PDF file, and so on. - but regardless of the format, the content is discovered by links. The bot starts by retrieving a few web pages, then follows the links on these web pages to find new URLs. By browsing this path of links, crawlers can find new content and add it to their index - a massive database of discovered URLs…

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The future of SEO: This is not what you expect

According to you, the future of SEO is it And no, I'm not talking about what Google will look like in 10 years ... you will be able to classify your site in the future . You know, this one thing that will skyrocket your rankings. So what do you think of that? I can tell you this this is not the creation of links and this is not on the SEO page . Of course, these things help, but they do not blow up your rankings. When you build links, it can take months or even a year for them to come into play. And everyone does SEO on the page, so there's nothing left d & # 39; unique. is? Should I give you a hint? The Accidental SEO Hack I stumbled upon the "future" of SEO. In March 2016, I was able to bring my traffic from 185,980 visitors per month to 195,596 per month. And everything happened in 30 days. Here is my traffic in February 2016: After performing my accidental marketing experience, my traffic increased by 9,616 visitors (195,596 monthly visitors in March). I know what you are thinking ... there are more days in March than in February. And while this is true, the majority of these 9,616 additional visitors came from research. So, what happened? As I mentioned above, I stumbled upon it accidentally. Marketing experience was that it increased my search traffic, I ran it again. And this time, on a much larger scale. Let's look at my traffic in June 2016: And now, let's look at July 2016: And now, look at August 2016: [19659003] that is ridiculous! I've increased my traffic to 454,382 visitors a month in August, compared to 240,839 in June! See, during this period, I was not trying to find great SEO codes ... it happened accidentally . And it happened because I was conducting a marketing experience that was not related to SEO, but funny enough, it had a major impact on SEO (in a major way!) . As you can see on the graphs above So, can you guess what that was? Let me give you a hint ... How does Google treat? the cesspool of the Internet The former Google CEO, Eric Schmidt, explained how the Internet is becoming a place where false information thrives. Essentially, the Internet is becoming a cesspool. He went…

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