Rewriting the Beginner's Guide to SEO, Chapter 4: Page Optimization

Posted by BritneyMuller Chapter Four of the Beginner's Guide to SEO Rewriting is packed to the point of learning the SEO page. After all the good feedback you have provided up to here on our plan, chapter one, chapter two and chapter three, we are eager to hear what you think of chapter four. What's really working for you? What do you think is missing? Read more and give us your comments in the comments! Chapter 4: Optimization on the page Use your search to build your message. Now that you know how your target market is being researched, it's time to get started with page optimization, the practice of web pages answering questions from researchers. SEO on-page is multi-faceted and goes beyond content in other things, like Meta schemas and tags, which we'll discuss further in the next chapter on technical optimization. For now, put your words hats - it's time to create your content! Creating Your Content Applying Your Search by Keyword In the last chapter, we learned about ways to find out how your target audience searches for your content. Now it's time to put this research into practice. Here's a simple diagram to follow to apply your search by keyword: Study your keywords and group those whose topics and intentions are similar. These groups will be your pages rather than creating individual pages for each keyword variation. If you have not already done so, evaluate the SERP for each keyword or group of keywords to determine the type and format of your content. Some features of the ranking pages to take into account: Are they heavy in image or video? Is the content lengthy or concise? Is the content formatted in lists, bullets or paragraphs? Ask yourself, "What unique value could I offer to improve my page than the pages currently ranked for my keyword?" Page Optimization allows you to transform your search into content for your audience will like. Just make sure you do not fall into the trap of low value tactics that could do more than help! Low Value Tactics to Avoid Your web content should exist to answer researchers' questions, guide them to your site, and help them understand the purpose of your site. The content should not be created for the sole purpose of allowing a high ranking in the search. Ranking is a way to reach a goal, the goal…

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Better than basics: customize your SEO approach (with concrete examples)

Posted by Laura.Lippay Like people, websites come in all shapes and sizes. They have different ages, with different backgrounds, stories, motivations and resources. So, when it comes to approaching a site's SEO, best practices are not usually the most effective way to achieve it (besides, you're better than that). An analogy might be you were a fitness trainer. You have three customers. One of them is a 105-pound high school student who wants to get a little stronger. One of them is a 65 year old librarian who wants to improve his heart health. One is a heavyweight lumberjack who works to be the best stepping stone chopper in the world. Would you consider giving each of them the same diet and the same training routine? Probably not. You will probably go to: Learn all you can about their current diet, their health and their physical condition. Propose the best approach and the best tactics for each situation. and optimize, learning what works and what does not work. In SEO, consider how your priorities might be different if you see similar symptoms - say problems to rank something on the first page - for: New Sites vs Existing Sites New Content vs. Old Content Enterprise vs. small biz Local vs. Global Type of market - for example, a news site, an ecommerce site, a photo, or a parent community A new site might need to more work space or previous domain spam problems, while an older site might have years of technical problems to solve. New content may require an appropriate promotional key, while old content may simply be out of date. The approach of the company is often to make sure that different parts of the organization work together on things that they do not normally do, while the approach for them Small businesses are generally more piecemeal and more entrepreneurial. With the lack of trust in SEO today, people want to know if you can actually help them and how. Getting to know the client or projecting intimately and proposing customized solutions shows that you have taken the time to get to know the details and that you can suggest an effective solution. And let's not forget that your SEO gaming plan is not only important for customer success - it's important to build your own success, trust and reputation in this niche. How to Customize an Approach…

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Conquering the world with this international SEO guide

If your company sells products internationally, it is likely that you have a website - and it is likely that you want this website to work in all of your target markets. Unfortunately, it is there that some companies miss out: international SEO can be considered quite complex and can be a source of a lot of frustration for many companies. help clarify what needs to be done to open your site to new markets and do international SEO the first time, without making mistakes fatal and potentially very expensive. This means that reading is relatively long, so have a coffee and take a little space. Here is a preview of what you will learn today: Important considerations before starting to optimize for international markets Options for Structuring international web sites for SEO How to make Keyword Search for International Listing Technical Signals for International Listing Geographic Targeting for International Listing Optimization of Local Listings : It is not always necessary to having a new website or sub-directory per country, but the decision needs to be carefully considered. If you create a specific landing page for a Spanish market and the rest of the site is in English, you risk disappointing the target audience. It is necessary to take into account the extent of demand and the need for a potential new site / sub-folder for specific territories and / or languages. Is your company ready to expand into new markets? There are some infrastructural considerations that I would like to address, because I have seen companies sadly forget to recognize them, which has resulted in some initial problems that only the international SEO could not solve. Market Research Is there a market for your products or services in the countries you want to target? I realize that this may seem like a rather condescending question; However, I have worked with some companies who thought that their target country was in desperate need of their offer, and it turns out that they were not buying or just buying these products or not. online services. Cue a very expensive breakdown - so it's a question that needs to be asked and thoroughly researched. Google has a tool that can help you do it but I would definitely recommend doing extensive research in this area. competition abroad: what is their offer and how do they market themselves? Why is your product better…

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