How Ahrefs and Buffer generate more than 300,000 sessions per month with Evergreen content and social media

Discover how Buffer uses organic and free traffic strategies to boost the growth of our blog. Learn how to boost blog content by back engineering social media videos that will delight your audience. Find out how we generated. over 30,000 clicks were generated on our content through paid shopping channels and how we optimize lower CPC ads while increasing clickthrough rates. Creating traffic on your website in 2018 is not an easy task. ever-increasing quantity of online content ongoing changes in search engines such as Google and constant updates of platform algorithms such as Facebook. However, if you are in a competitive sector dominated by established sites, all is not lost. You can still get tons of traffic on websites with an ingenious content marketing strategy centered on the production quality of evergreen . have . We recently teamed up with Tim Soulo, Marketing and Product Strategy Manager at Ahrefs, to discuss what the top performers are doing to drive quality web site traffic in 2018. prefer the video? Check out our webinar below: Generating Quality Website Traffic Did you know that more than 90% of website pages did not generate organic search from Google? In fact, if you look good, less than 1% of the pages of websites generate the bulk of organic traffic online: That's why it is Essential to set up a content strategy incorporates well-researched and persistent topics that will generate long-term traffic to your website. The Buffer blog, for example, receives about 1.3 million hits each month and more than 80% of our traffic on the site . ] is coming from people looking for social media marketing topics on Google and looking for our blog posts. This figure of 80% is also known as organic traffic and is the most scalable and reliable source of traffic for most websites. We did this by having only two content writers for most of the last seven years. If we can do it, you can too! Here is how we approach the growth of traffic: Write on Evergreen Topics and Promote It Regularly This first graph shows the traffic of most of the blog articles written today. The blog post receives a spike in traffic from social media and email on the day of publication. But the traffic fades over time because the blog post is not positioning itself well on Google and is no longer the…

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The Ultimate Guide to Social Media Marketing Campaigns

Every month there are more than two billion active users on Facebook, of one billion on Instagram and of 365 million on Twitter worldwide [19659003]. In the United States alone, 77% of the population has an account on a social network. Whether talking to friends, staying in touch with people from around the world, or for business or networking purposes, consumers use social media for a variety of reasons - and marketers know it well . Due to the large number of active users on these platforms, marketers quickly understand the importance of targeting their customers through social media. In fact, investments in social media advertising around the world are expected to reach about 48 billion by 2021. With so many people checking their smartphone notifications and social networks while on the move, travel, and even relaxation, what better way to market its products than on social networks? Social media ads reach the public in an inexpensive, powerful and effective way. This is precisely why social media campaigns have become a crucial marketing technique for companies around the world. With billions of people on social platforms - and a steady growth in the number of users and monthly influence - it's hard to imagine how companies could stay relevant without creating a presence on the networks social. The use of social media will allow you to reach your target audience, engage with current and potential customers, build brand loyalty, increase website traffic and drive sales. Social media marketing is not just a trend, it's a powerful technique that's here to stay and will help you reach more people around the world. How to Set the Goals of the Social Media Marketing Campaign When creating a social media marketing campaign, keep in mind specific goals so that your work is as effective as possible . Here are some goals to consider and examples of companies that have performed well. Improving Brand Awareness Your company can improve brand awareness through social media by displaying campaigns on various platforms. You can also use specific hashtags and encourage subscribers to share their content and tag their friends. Improving brand awareness through social media does not take much time either. In fact, 91% of marketers said they noticed an increase in brand visibility by spending just a few hours a week on social media. Once you have a plan for your campaign, you will be…

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How companies like Bored Panda, REI and Vox develop their presence on social networks on social networks

In 2013, a Facebook page could easily reach about 12% of its fans with each message. Only a year later, in 2014, she only touched about 6% of her fans. Today, by 2018, this number will most likely be less than six per cent. This means that for every 100 page fans, an organic message will average five people or less 1 These data are taken from a study by Social @ Ogilvy. . Is this the end of organic reach on social media? I do not think so. Yes, the organic (average) reach of social media has decreased over the years. But I am very optimistic that it is still possible to achieve organic reach. Why? Because we have seen companies, including ourselves, expand their organic reach on social media in recent years. How? Let's find out. How to Get (Still) Organic Scope on Social Media 1. Understand and stay up to date with social media algorithms The organic reach of social media is very dependent on their algorithms. The algorithm determines what each user sees on his timeline. That's why it's essential to understand how algorithms work to maximize your organic reach. The algorithm is constantly evolving and constantly improving so that users see what they want most. For example, in the first half of 2018 alone, Facebook reported five major changes to the news feed (and there are probably many other small changes that have not been reported) . So, how does each of the social media algorithms work? 19659015] Facebook Algorithm The Facebook algorithm consists of four key components that organize the content that people see in their news feed: inventory, signals, predictions, and relevance score. In 2018, we realized that signals are what marketers and brands can focus on to increase our organic reach. By publishing content that connects your target audience or that naturally creates meaningful interactions (for example, Facebook Live) or by building a niche community via a Facebook group, you can probably get a bigger organic reach. (To learn more about these tactics, click here.) Instagram Algorithm Instagram has recently revealed the top three factors that determine the publications that a user sees on his Instagram feed: Interest: Posts that Instagram thinks she will be interested in will appear higher in her feed. Speed ​​of Execution: Recent messages will tend to appear higher in its stream than older messages. Link: Account reports…

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How two brands generate hundreds of thousands of revenue on social media, big news on Twitter, new LinkedIn ad formats, and more!

Want to follow the news of social media, but shortly? We have you covered! This week (episode # 113), we discuss all this and more: How two brands use social media, particularly Instagram and Instagram, to generate hundreds of thousands of dollars in revenue and why it's not may not be as difficult as you think. Instagram is testing a brand new stand-alone shopping app that could put them in the same conversation as major e-commerce platforms such as Shopify, WooCommerce and Magento. LinkedIn launches a powerful advertising format for companies called Dynamic Ads. We break down exactly what they are and what they can do for your business. Big news on Twitter. They publish a feature that will allow users to switch between a timeline and algorithmic timeline. We have all the information you need to know. Join more than 18,000 weekly listeners for the Buffer podcast, The Science of Social Media, where we present the latest news, news, articles on social networks. How two brands generate hundreds of thousands of revenue on social media, big news on Twitter, new LinkedIn ad formats, and so on. [complete podcast transcript] What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Part One: How Two Brands Generate Hundreds of Thousands of Revenue on Social Media Part II: Instagram Works on a Brand New Standalone Business Application Part III: LinkedIn Launches New Powerful Dynamic Ads Format Part IV: Twitter allowing users to move to a chronological chronology Brian : Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social media. Hailley : Welcome to episode # 113, I'm Hailley Griffis and this week we introduce you to the latest social media and marketing, starting with some case studies on how two companies used social media to generate hundreds of thousands of dollars in sales, as well as some big news from Twitter. Brian : dive into exciting new LinkedIn ad formats as well as the brand new Instagram purchase app. Tons of things to say, thank you for joining us wherever you are - Launch of the series! Part One: How Two Brands Generate Hundreds of Thousands of Revenue on Social Media Hailley : It was a cold morning in January in Berlin, Germany, and Jonathan Courtney…

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