5 brands that have their e-commerce strategies well

Did you know that more than 1.66 billion people around the world bought products and services online in 2017? And the number of digital buyers worldwide is expected to reach 2.14 billion by 2021. This suggests that more people are choosing to buy online, which gives a boost. to the e-commerce market. Some of them choose to buy online for convenience, while others are attracted by the competitive rates offered by many e-commerce companies. It takes a lot of time and effort to develop effective e-commerce strategies that can increase your sales. In this article, we will examine some of the most successful e-commerce strategies and brands that are successfully using them. The Most Successful Ecommerce Strategies You Need to Know People are becoming more open to online shopping, which is a good sign for all ecommerce companies. You can make the most of these strategies by using effective e-commerce marketing strategies. Here are some e-commerce strategies that work well for most businesses: Personalization: Consumers expect brands to consider them as individuals. In fact, 90% of people in the United States said that personalized content was very appealing. So you should use custom marketing strategies such as custom product recommendations and cart abandonment emails Coherence between channels: Consumers are also waiting that your interactions with them are consistent across all online and offline channels. Successful brands use omni-channel strategies to deliver the same customer experience across all channels. Branding on social networks: 60% think to consider social media when they make a decision to buy. The effective use of social media can improve your ROI of electronic marketing. Be sure to interact with your audience on social media, introduce new products and offer discounts. You can also use social media platforms, such as Twitter, to deliver exceptional customer service and build customer loyalty. Mobile Commerce: The increasing use of mobile devices has resulted in the popularity of mobile commerce. During the fourth quarter of 2017, 24% of all e - commerce spending in the United States came from mobile devices. Consumers buy not only with their mobile devices, but also use them to track delivery, compare prices, read reviews, and search for coupon codes. So, with a mobile site or a mobile shopping app, implement mobile-based e-commerce strategies. Marketing influence: Influencers are followed by a large number of people who trust them. They can help you be visible to your…

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10 Smart Hotel Marketing Strategies to Increase Bookings

There are two types of people: those who like to stay in hotels and those who hate them. I must say that I lean more towards it and I often find myself choosing Airbnb for hotel stays. Why? It is often more affordable, feels less sterile and can offer unique touches that make the place more welcoming. However, if the hotel is able to sell properly, offer a reasonable price and treat me like a queen, this decision could easily change. The challenge of being in the hotel marketing industry is the huge competition. Especially with the growing popularity of sites like Airbnb and Home Away, it becomes even harder to stand out from the competition to collect more bookings. Although hotel marketers are too familiar with these challenges, they are still responsible for achieving (and hopefully exceeding) their metrics, which are often tied to reservations. So, what can a hotelier in difficulty do? How do you make sure people can find your hotel in the first place, and then they are so excited that they can not wait to book their stay? Do not be scared: here are 10 tips for success in hotel marketing! Tip # 1: Be easily searchable online! Let's face it, technology has taken over. The times of travel agents are over. Today's travelers are empowered to do their own comparative research without even leaving their bed. So, if your hotel is not easy to find online, no wonder your bookings are scarce. You must be EVERYWHERE available online for potential bookings so that people can find you out the window when they have to book accommodation. Most travelers (75%!) start by using a search engine to find places to stay, so stay on top of your SEO . Use popular hotel keywords in your copy of the site, and make sure your site is loading very fast . Travel companies have a high CTR and low costs on mobiles in particular The SERP [19659009] (search engine results page) for hotel-related searches is highly monetized, which means that internet users will see the ads first. In the screen capture example below, the entire screen is occupied by the ads. You have to bid aggressively on Google's search and display networks (do not forget the hotel ads !), Bing, social platforms like Facebook and Instagram and the sites Web like Trip Advisor and Kayak. Do not…

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How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

You've probably heard that the Instagram platform has exceeded 1 billion active users a month in the world and that + people use Instagram Stories But did you know that Instagram now accounts for more than one-third (36%) of Facebook's total advertising revenue? A turnover that is expected to reach $ 5.4 billion in the United States in 2018 and $ 9 billion by 2020. Needless to say, advertising on Instagram becomes a huge deal for Facebook and an even bigger opportunity for companies looking to diversify. In our latest episode of The Science of Social Media, we explore tons of detailed tips, strategies and best practices for how companies can sell on Instagram as the pros. . Let's dive in! How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS What You'll Learn in This Episode The following is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Running out of time? No problem! Here are four ideas to take away quickly: Instagram Shoppable Posts: How They Work, How to Configure Them and How to Start Them Our Best Sales Practices on Instagram Why UGC (User Generated Content) and Marketing Influence are some of our marketing strategies on Instagram How to create an Instagram business profile that doubles as the homepage of your business Measure the ROI of your Instagram Advertising Efforts Essential Resources on How to Sell on Instagram How We Optimized Facebook Ads to Generate an Additional $ 102,580.47 in Sales ... For Free! [CASE STUDY] - Spotlight on Instagram Collection Ads The Complete Instagram Ad Guide: A Step by Step Guide to Advertising on Instagram - Blog of Stamps Sell on Instagram: How to Use Posts Buyable Instagram - HubSpot Blog Optimal Sync, Videos and More: 10 Simple Ways to Boost Your Instagram Access - Blog Stamp How to Sell with Instagram Shoppable Posts: Shopping on Instagram - Social Blog Examine Blog How to Sell on Instagram [complete podcast transcript] Hailley : Hello everyone! I am Hailley Griffis and here is the science of social media, a podcast of Buffer. Your weekly sandbox for stories, ideas, experimentation and learning on social networks. Brian : Welcome to the episode # 103! I'm Brian Peters and this week we're exploring the exciting world of Instagram advertising. There are many opportunities for brands, companies and entrepreneurs to sell on Instagram -…

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