3 helpful SEO moves on the subject

To produce reliable, scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here's an intensive course on three advanced SEO techniques to help you get more conversions and better ranking of the content you create. You will not need the help of your computer department to use these techniques, but you will have to think like a strategist. Ready to evolve your expertise in content marketing? Read and absorb knowledge. HAND-RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018 1. Structuring Internal Links by Subject Internal links make navigation easy and intuitive while defining the structure and hierarchy of your site. They also distribute the link authority on your pages. However, if they are not well organized, you will not take full advantage of an internal linking strategy. A clear and navigable frame looks like a spider's web. The home page occupies the center; the pillar pages are the second ring; and the support pages are the outer rings. Each pillar page and its support pages are groups of themes. Organize your internal link strategy: home page, pillar pages + their support pages. @stephenjeske #SEO Click to Tweet The purpose of groups of topics is to demonstrate that your site exhaustively covers a subject - users can find the answer to any question related to the subject on your site. For example, let's say you have a website that sells small appliances. You could have three pillar pages - kitchen appliances, bedroom and bathroom appliances. All content relating to mixers, microwaves, food processors, etc., would be related to the page of the kitchen appliance pillar. Boom - cluster of topics. CONTENT ASSOCIATED WITH THE DEVICE: How to create a pillar content Google will like 17 19659016] Choose the pages of your pillar and your cluster Determine the main areas of your site. You want to have complete pages for each area you cover. Next, you must perform an audit of the content. Fun? Not necessary? Yes. A content audit requires you to carefully review existing content. If you have consistently categorized and tagged your content, it should be relatively easy. If you have not structured your content into categories and tags, create a simple spreadsheet. Each line must have a blog posting URL and its corresponding topic. Identify publications that serve as pivotal pages or have the potential to do so.…

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Your guide to writing the best e-mail subject lines in the world

Before it was launched, F. Scott Fitzgerald The Great Gatsby coined almost The High Bouncing Lover . Not the same sound, huh? Writing the subject line of your mail looks a lot like choosing a book title: you have to do things well or people can never open it, regardless of the level of content contained. In fact, according to a study from the Online Marketing Summit, 35% of e-mail recipients admit to having opened e-mails only according to the object. So, how do you write the line of object can not wait to open and not version of the folder directly into the trash? Although there is no single formula for an ideal e-mail subject line, the 7 proven guidelines below will help you get closer to perfection. They can help you make your messages more appealing to your subscribers. Apply them to your e-mail subject lines, and you could be the next Fitzgerald of the inbox. (Looking for an email service provider that puts you in the inbox - not the junk mail folder? Try a free 30-day evaluation version of AWeber. We have 20 years of peak deliverability! ) Email Subject Line Rule 1: Advanced Personalization The following emails arrived in my inbox in a 24-hour window. Expedia.ie: : Eventbrite Picks: "Marijana Weekly Guide" Just Eat Ireland 2: "Marijana, want to find a new flavor?" 19659007] Collision: "Time flies, Marijana⌛ " parkrun Ireland News: "Marijana, your weekly dose of positivity for parkrun!" Mytaxi: "Marijana, upgrade your profile to a professional account!" Did any of them make me feel special? Not particularly. Variants of "Hello {! Firstname_fix}" have become the norm in email marketing, not the most outlandish. Because of this, it loses its effectiveness. You can still use name personalization, but you also want to go further. At AWeber, we recommend segmenting your audience and sending personalized messages to each segment with unique subject lines. "You can create an open email with your own personal interests, and users like email that's tailored to their needs and needs," says Shayla Price, a B2B marketing specialist who has launched messaging strategies. for companies such as Leadpages and Shopify Plus. Here are some ways to achieve this: Ask questions on your registration form. Then, use this information in your e-mail subject lines. For example, if you are writing a fashion blog, you can ask your subscriber what color they prefer…

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