The ultimate dictionary of marketing terms to know

Here, on the HubSpot blog, we wrote glossary articles that cover some of the key components of inbound marketing. We covered social media terms, content marketing terms, marketing terms, email marketing terms website optimization terms, and so on. 19659003] Well, we thought it was time to create a blog article that could serve as a glossary of holistic marketing - a glossary that not only defines each term, but also offers helpful resources in case you'd like deepen your knowledge. We hope you can put this post in your favorites and come back when you need it. Now, I'm not a genius, but when you try to create a topic-based glossary with sub-categories of glossaries, well, that's a lot of brilliance. So, instead of running hundreds of terms in all other glossaries, I've limited myself to the 99 most important terms for those who are learning marketing. Marketing Requirements A / B Testing Analytics Application Programming Interface (API) B2B (Business-to-Business) B2C (Business) -to-Consumer) [19659007] Blogging Business Blogging A 1. A / B Test This process involves comparing two variations of a single variable to determine which ones work best in order to improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls to action (color variations or verbiage) and landing pages ( variations in content). Aside from marketing, you can use it to determine what's best on a peanut butter sandwich: jelly or stuffed animals. (Find out how to run the A / B tests here.) 2. Analytics What I sometimes call the "eyes" of incoming marketing, the analysis is basically the discovery and communication of significant patterns in the data. When referenced in the context of marketing, it examines the data of its initiatives (reports of site visitors, social networks, sponsored links, etc.), analyzes trends and develops actionable information for making decisions. better informed marketing. (You want to learn marketing analytics? Here is a list of nine great sources to get you started.) 3. Application Programming Interface (API) APIs are a series of computer programming rules that allow an application to extract information from a service and use that information in their own application or in data analysis. It's a bit like a phone for applications to have conversations - an API literally calls an application and gets information to use in your software. APIs facilitate the data needed to…

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